Monthly Archives: March 2016

Put Some Spring into Your Email Marketing5:25 am

By Janet

Put Some Spring into Your Email Marketing

There are many great opportunities to engage and connect with your customers and prospects this spring. According to research by the National Retail Federation, total Easter spending in the US was estimated to reach $17.3 billion this year. However, how do you exactly do this? In today’s blog post, we are going to go over 5 easy ways to put some spring into your email marketing this season for ultimate results. Continue Reading…

Rejuvenate Your Email List with Spring Cleaning5:00 am

By Janet

4 Steps to Rejuvenate Your Email List with Spring Cleaning

It only seems like yesterday that New Year’s resolutions were the focus of email marketing conversations. However, as the winter chill starts to warm up and the spring flowers begin to bloom, everyone awaits a fresh new beginning. In email marketing, that means cleaning out your email list. This is the perfect time to clean out your email list. Your email list is one of the most essential parts of your marketing efforts, so you want to make sure it is spotless. According to HubSpot, a corporate email list has an average annual decay of 25%. People change email addresses all the time, so it is crucial to practice proper list hygiene. In today’s blog post, we are going to show you how to hygiene and rejuvenate an email list in 4 easy steps for this spring. Continue Reading…

4 St. Patrick’s Day Promotional Marketing Ideas5:12 am

By Janet

4 St. Patrick’s Day Promotional Marketing Ideas

Holidays are golden opportunities for businesses to take advantage of. By using the right marketing approach, you can create holiday promotions that attract new prospects and provide incentives for returning customers. With St. Patrick’s Day right around the corner, why not pair up your marketing strategy with the anticipated holiday? Giving a theme to a sale or promotion can get your company more noticed and give your business something to share online which can open up engagement opportunities with your audience. Here are a few St. Patrick’s Day promotional marketing ideas to spur your creativity to drive more business. Continue Reading…

8 Hilariously Accurate GIFs About Email Marketing12:00 pm

By Janet

Original post from

One of my favorite nerdy and marketer-y past times is scrolling through GIFs about marketing. As a fellow marketer, they always hit home and crack me up. So, I thought, why not get specific and curate GIFs about email marketing, the specific industry I work in. I hope these hit home for you, too and gets you rolling on the floor laughing even if you’re not an email marketer. I mean, I’m technically more of a social media marketer, but I am deal with email marketing too from time to time. Inspiration was taken from Marketing Shmarketing and Soundest. Continue Reading…