US Data Corporation Direct Marketing Blog

Annual Holiday Email Marketing Dates and Tips5:22 am


By Janet

Annual Holiday Email Marketing Dates and Tips

The New Year is here and the Holidays are over, or are they? The winter holidays are probably the most popular of them all, but that doesn’t mean you should dismiss all the other ones spread throughout the year! Even though the countdown to the Starbucks red cups release is over, it is still important to get a head start on your other holiday marketing efforts of the year. To help with email marketing planning efforts, we have put together a list of all the different U.S. days and dates that you can use to your email marketing advantage throughout the year along with some tips and ideas to help you craft emails.

January 1 – New Year’s Day

January 18 – Martin Luther King Jr. Day

January 21 – Get to Know Your Customers Day – Third Thursday of Each Quarter

January 22 – Celebration of Life Day

January 24 – National Compliment Day

January 28 – National Have Fun At Work Day

Tip: Give your customers a great beginning of the New Year deal to help them start off the new year on a happy note.

February 4 – National Thank a Mailman Day

February 11 – National Make a Friend Day

February 12 – Abraham Lincoln’s Birthday

February 14 – Valentines Day

February 15 – Singles Awareness Day, Presidents Day

February 17 – National Random Acts of Kindness Day

Tip: February is the month of love. And, who doesn’t love getting some cash back? Sweeten emails by offering rebates.

March 4 – National Employee Appreciation Day – First Friday in March

March 17 – St. Patrick’s Day

March 20 – Spring Begins – Changes Annually March 20, 2016

March 27 – Easter – Changes Annually March 27, 2016

March 29 – National Mom and Pop Business Owners Day

Tip: Use March Madness to your advantage. This month, many people are going to be thinking about basketball. They will be more likely to open an email tied to that theme.

April 1 – April Fools Day

April 10 – National Siblings Day

April 14 – International Moment of Laughter Day

April 21 – Get to Know Your Customers Day – Third Thursday of Each Quarter

April 22 – Earth Day, Passover

April 29 – National Arbor Day – Last Friday in April

Tip: Use April Fools and Laughter as themes for your email campaigns. Use funny subject lines for your emails or give your customers with a surprise deal.

May 1 – National Loyalty Day

May 3 – National Teacher Appreciation Day – Tuesday of the First Full Week in May

May 4 – National Star Wars Day

May 5 – Cinco de Mayo

May 8 – Mother’s Day – Second Sunday in May

May 30 – Memorial Day

Tip: May is about Mom. It’s hard to go wrong with a promotion that honors practically everyone’s most precious parent. A simple, heartfelt email announcing your desire to thank all the mothers who give you their business, along with a nice offer for Mom or anyone shopping for mom is a great way to celebrate this month.

June 3 – National Doughnut Day – First Friday in June

June 8 – Best Friends Day

June 11 – National Making Life Beautiful Day

June 14 – Flag Day

June 18 – National Splurge Day

June 21 – Summer Begins

June is all about Dad. Don’t forget about the grads, too! June is a great time to leverage creative ideas for summer email marketing.

July 1 – National Postal Worker Day,

July 4 – Independence Day (US)

July 11 – National Cheer Up The Lonely Day

July 15 – National Give Something Away Day

July 17 – National Ice Cream Day – Third Sunday in July

July 24 – National Parent’s Day – Fourth Sunday in July

Tip: Give your customers a deal they can be proud of. Use patriotic graphics and designs for your email campaign to fit the holiday spirit.

August 1 – National Girlfriends Day

August 7 – National Friendship Day – First Sunday in August

August 15 – National Relaxation Day

August 18 – National Mail Order Catalog Day

August 26 – National Dog Day

August 27 – National Just Because Day

Tip: Announce a special give-away in honor of National Dog Day. It can be as simple as free dog biscuits for every pet owner who visits your store that day, or as ambitious as a “most-beautiful dog” contest complete with first, second and third prizes.

September 5 – Labor Day

September 11 – Patriot Day and National Day of Service and Remembrance, National Grandparent’s Day – Sunday after Labor Day

September 12 – National Day of Encouragement

September 18 – Wife Appreciation Day – Third Sunday in September

September 22 – First Day of Fall

September 28 – National Good Neighbor Day (Used to be on 4th Sunday)

Tip: Stage a back-to-school photo contest with creative and humorous categories, such as the “Worst First-Day Face,” or “Funniest First-Day-of-School Outfit.” Encourage email subscribers to send in their photographs for the competition, and post the winners on your social media pages.

October 5 – National Do Something Nice Day

October 10 – Columbus Day

October 15 – National Sweetest Day – Third Saturday in October

October 16 – Department Store Day

October 20 – Get to Know Your Customers Day – Third Thursday of Each Quarter (January, April, July, October)

October 31 – Halloween Day

Tip: Did you notice all the holiday items that went on sale in stores before Halloween was over last year? Why not make light of holiday creep with a “rushing the holidays” email that provides tips, advice, and incentives for early shoppers?

November 10 – National Forget-Me-Not Day

November 11 – Veterans Day

November 24 – Thanksgiving Day

November 25 – Black Friday

November 28 – Cyber Monday

November 29 – National Day of Giving

Tip: The beginning of November is Forget-Me-Not Day, so send your inactive subscribers a coupon or discount code to let them know that you haven’t forgotten about them, and hopefully they haven’t forgotten you either.

December 18 – Free Shipping Day

December 21 – Winter Solstice

December 22 – National Re-gifting Day

December 24 – Christmas Eve

December 25 – Christmas Day

December 31 – New Years Eve

Tip: Don’t forget to wrap up the year with a simple email thanking your customers for their business throughout the year, rewarding them with a promotional item or discount.

For additional Email Marketing assistance, please call US Data Corporation at (888) 578-3282.

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