Monthly Archives: January 2016

Email Design Mistakes to Avoid in 20165:08 am

By Janet

Email Design Mistakes to Avoid in 2016

With the ever increasing number of businesses using email marketing, it is important that your email stands out. While there are many great tips and how-to’s on email design, sometimes it is best to focus on what to avoid when designing your email. Bad aesthetics can send your email right to the trash, or worse, junk. Here are email design mistakes to avoid for good in 2016. Continue Reading…

5 Sweet Valentine’s Day Direct Mail Tips5:42 am

By Janet

5 Sweet Valentine's Day Direct Mail Tips

The next big Gregorian calendar holiday is just around the corner. As soon as New Year’s Day passed, every Christmas card has been replaced by red and pink Valentine’s Day cards and chocolate boxes at my local Target, CVS, Papyrus, and every other general store. Valentine’s Day is a holiday when we get to show our appreciation to the people we love. It also is one of the most commercial holidays out there. According to research by the National Retail Federation, Valentine’s Day gift-spending reached a massive $18.9 billion last year. If you are wondering where all that money was spent, here is a breakdown of the most popular products and services purchased for Valentine’s Day: Continue Reading…

Annual Holiday Email Marketing Dates and Tips5:22 am

By Janet

Annual Holiday Email Marketing Dates and Tips

The New Year is here and the Holidays are over, or are they? The winter holidays are probably the most popular of them all, but that doesn’t mean you should dismiss all the other ones spread throughout the year! Even though the countdown to the Starbucks red cups release is over, it is still important to get a head start on your other holiday marketing efforts of the year. To help with email marketing planning efforts, we have put together a list of all the different U.S. days and dates that you can use to your email marketing advantage throughout the year along with some tips and ideas to help you craft emails. Continue Reading…

Email Marketing Resolutions for 20165:00 am

By Janet

Email Marketing Resolutions for 2016

I can’t believe the New Year is already here! My, how 2015 had flown by. It seems like only yesterday that we were all reading the writing blogs about marketing predictions for the upcoming year. Have you made your New Year’s resolutions yet? What about your email marketing resolutions for the new year? If you haven’t, that’s okay. It’s never too late, nor is it ever a bad time to up your email marketing game. So, to help you ease into the new year on the right email marketing foot, here are 4 fantastic tips for better email marketing in 2016. Continue Reading…