Monthly Archives: November 2015

2015: Black Friday and Cyber Monday Marketing Statistics [INFOGRAPHIC]5:11 am

By Janet

In just a few days it will be Black Friday and Cyber Monday, the 2 biggest shopping days of the year. These two days are the most profitable shopping holidays that businesses can take advantage of. To help businesses make informed decisions about the last minute email marketing strategies, we looked into Black Friday and Cyber Monday Marketing 2014 statistics, to help predict for 2015.

2015: Black Friday & Cyber Monday Marketing Statistics

3 Attention-Grabbing Black Friday Email Campaign Tips3:22 pm

By Janet

http://www.dreamstime.com/stock-photography-autumn-winter-sale-type-image27407282According to statistics by Adobe, US consumers spent a record-breaking $2.4 billion on Black Friday last year. That’s billion with a “b”! However, according to research by TechRadar, Black Friday this year is predicted to have an even bigger spending average. It’s no wonder more and more businesses take advantage of this promotion-friendly holiday. Running a successful Black Friday promotion can be exciting, but can also cause a lot of stress for business owners and marketers. That is why I’ve created a list of 3 easy Black Friday email marketing tips to help your business bring in the big Black Friday bucks. Continue Reading…

Do’s and Don’ts of Holiday Email Marketing [INFOGRAPHIC]10:19 am

By Janet

It’s officially the holiday season! Get your holiday-themed email campaigns ready with our festive infographic demonstrating the Do’s and Don’ts of Holiday Email Marketing. Follow these tips, and you’ll hit the holiday email mark with your readers.

Do's and Don'ts of Holiday Email Marketing

Targeted Marketing VS. Mass Marketing5:00 am

By Janet

Targeted Marketing VS. Mass Marketing

Research by the U.S. Small Business Administration recommends spending 7-8% of your gross revenue for marketing and advertising if your business does less than $5 million a year in sales, and up to 20% if you’re a large company. Using a percentage of gross revenue is a good budgeting tactic because it allows your spending to fluctuate as your revenue does. However, all businesses, small and large, must make sure their marketing budgets are getting the most bang for their buck. In marketing, reaching more people means better results, right? Not necessarily. The best way to get your money’s worth is to make sure you are promoting your product or service to the right audience at the right time by using targeted marketing, such as direct mail marketing or email marketing. By using targeted marketing, you have a higher chance of reaching potential customers that are interested in your products and services. Continue Reading…