Monthly Archives: October 2015

Raise Inactive Email Subscribers from the Dead9:06 am

By Janet

Raise Inactive Email Subscribers from the Dead

According to an article by Kissmetrics, 60% of in-house email lists are inactive email subscribers. To most email marketers, this means that subscribers haven’t clicked, opened or shown any activity on emails in the past 6-12 months. Are dead email subscribers haunting your email campaigns’ open and click-through rates? It’s time to wake up the dead this Halloween season and re-engage them. Here are 3 ways to determine whether your email subscribers can be brought back to life – or if they should be left forever forgotten. Continue Reading…

3 Killer Halloween Marketing Tips and Ideas10:58 am

By Janet

3 Killer Halloween Marketing Tips and Ideas

The holiday season is just around the corner, and it’s starting with Halloween! Halloween is one of the highest grossing annual holidays of the year. According to research by NRF, total spending for Halloween 2015 will top $6.9 billion! So, right now is prime time for your business to start planning a marketing strategy for one of the most active shopping seasons of the year. In today’s blog post, we are going to share a few Halloween marketing tips and ideas that will help your business lure in attention and boooost sales. Below are 3 Halloween marketing ideas you can use to encourage purchases and customer engagement to help you make this October a killer one. Continue Reading…

Deceptive Mail Prevention and Enforcement Act (DMPEA) and How it Affects Direct Mail5:00 am

By Janet

Deceptive Mail Prevention and Enforcement Act (DMPEA) and How it Affects Direct MailEvery business wants to shake things up a bit to drive sales and attract more customers. What better way to make things a bit more exciting than with a direct mail sweepstakes or contest? Everyone likes winning, and receiving something free is almost always welcomed. Marketers have recognized the public’s affection for contests and sweepstakes, and have taken advantage of it to promote their products and services. However, marketers have to be careful. Sweepstakes and contests can definitely attract attention, but it may draw the attention of law enforcement instead of customers if done incorrectly! We don’t want that to happen to you, so we are going to go over the “Sweepstakes Law” aka the Deceptive Mail Prevention and Enforcement Act (DMPEA) that has been in effect since 2000. These are important rules to follow when planning a direct mail sweepstakes so you don’t deceive recipients or break federal law. Continue Reading…