Monthly Archives: September 2015

Frightfully Effective Halloween Direct Mail Marketing Ideas5:04 am

By Janet

Frightfully Effective Halloween Direct Mail Marketing Ideas

It’s officially fall! You know what that means: leaves changing colors, pumpkin spice lattes, and, of course, the most infamous holiday of the season, Halloween! According to statistics by the National Retail Association, more than 157 million Americans will celebrate Halloween this year. Total spending on Halloween is estimated to top $6.9 billion. Seasonal marketing has always been a favorite time for marketers to capitalize on, and what better way to get into the marketing spirit than with a Halloween direct mail campaign? Take advantage of this fun holiday with some spooktacular direct mail marketing. It’s never too early to start planning for your next direct mail campaign. As with any major holiday, the earlier you start to prepare, the better. Halloween will be right at your doorstep before you know it! Below are 4 ways to incorporate Halloween spirit into your direct mail campaign this year. Continue Reading…

3 Must-Send Consumer Email Campaigns for E-Commerce Business5:00 am

By Janet

3 Must-Send Consumer Email Campaigns for E-Commerce BusinessReaching your audience through email marketing is an affordable and effective way to grow your e-commerce business and increase ROI. According to ExactTarget, for every $1.00 spent on email marketing, the average return on investment is a whopping $44.25. However, in order to see results, you need to successfully reach your customers and prospects first. Luckily, it’s not rocket science to do so. With that being said, we are going to go over 3 easy-to-execute consumer email campaigns every e-commerce business can utilize to reach current customers as well as get new leads that have the possibility of turning into sales! Continue Reading…

The Pros and Cons of EDDM5:00 am

By Janet

The Pros and Cons of EDDM

In today’s blog post, we are going to go over the Pros and Cons of Every Door Direct Mail (EDDM). We haven’t written about this subject for quite a while, so I think it’s a great time for a refresher. In case you aren’t already familiar with it, EDDM is a type of direct mail service offered by the United States Postal Service. EDDM allows you to send your mail piece to a small zip code radius without purchasing a mailing list, for a lower postage rate. As with all things, there are pros and cons to EDDM that you should be aware of before heading down the EDDM route. Continue Reading…

Nail Your Fundraising with Non-Profit Direct Mail Marketing2:56 pm

By Janet

Nail Your Fundraising with Non-Profit Direct Mail Marketing

Fundraising is an integral part of most non-profit organizations; however, for many of these organizations, every penny counts. This makes many of these organizations cautious about investing funds in direct mail fundraising efforts, especially if they’re not sure whether or not their direct mail campaign will pay for itself in donations. However, direct mail is an extremely effective fundraising method, and when done right, non-profit direct mail is a proven channel to deliver a return on your investment. Continue Reading…