US Data Corporation Direct Marketing Blog

Make Your Mark with a Back-to-School Direct Mail Campaign5:00 am


By Janet

Make Your Mark with a Back-to-School Direct Mail Campaign

It’s that time of the year again, folks! The sudden increase in rush hour traffic, the office supplies section at Target looking like a ghost town, and the decrease of high-schoolers at the mall: it’s time to go back to school. Back-to-school season is the second largest retail season after the holiday season, according to a report from PM Digital. Back-to-school spending reached nearly $75 billion last year. Moreover, according to a study by Placed, parents named direct mail as one of the most preferred channels for receiving promotions and deals for back-to-school. Feel like you don’t have a back-to-school type of business? Think again. Back-to-school season affects more than just kindergarteners who need crayons. Don’t forget about the parents, teachers and other professionals that need supplies, and other people who are just looking for a good deal. End your summer with a bang by boosting your sales and brand awareness using direct mail marketing this back-to-school season. Here are 3 ways to make your back-to-school direct mail campaign a success.

1.   Target Your Audience

Instead of buying untargeted leads, use a targeted mailing list for your back-to-school direct mail campaign. This way, you are making sure your advertisement reaches the correct audience of people who are most likely to need your products and/or services. List companies like US Data Corporation are able to create a mailing list based off of your specific needs. You can target your list by age, gender, location, hobbies, shopping habits, and much more. If your store sells clothes for teenagers, you don’t want to send your direct mail campaign to families with toddlers. By using highly-targeted lists, you are connecting with people who are actually relevant to your business.

2.   Make it Personal

Personalization can enhance a consumer’s decision to read your direct mail piece by creating a sense of familiarity. It also tells them that they are important to your business. When it comes to personalizing a direct mail piece, there are a lot of options. You can personalize the piece to a specific consumer by including their name in the letter portion or address area. You can also use a tailored message or personalized image. If you’re sending the campaign to a family with college students, use images that have college students in them. For more tips on how to personalize your direct mail piece, check out our previous blog post: Capitalize on the Power of Direct Mail Personalization.

3.   Give a Good Offer

Who can resist a good deal? High-quality direct mail campaigns are not only packed with relevant information, they also attract the audience by tempting them with an irresistible deal. Offering a time-sensitive deal can be a great idea for a back-to-school direct mail campaign. Time-sensitive deals help promote the sense of urgency to redeem the deal before the sale is over, (and before school starts). With some schools already back in session and others about to start, now is a great time to reach those last-minute shoppers by putting a special offer directly into their hands.

Even though online marketing is the new and shiny toy these days, direct mail marketing has stood the test of time. Back-to-school direct mail campaigns can really help drive your sales and ROI. Not all companies are using direct mail marketing, but their loss is your gain. Since fewer businesses are leveraging the power of good ol’ fashioned snail mail, your company has the ability to stand out, reach a better audience, and entice customers with useful coupons and information that others are not offering. If you’re interested in starting your back-to-school direct mail campaign, give US Data Corporation a call today at (888) 578-3282!

  • You make a great point about personalization. You are much more likely to grab the attention of your targeted audience if your message is personalized.

Search

Newsletter

Sign up for our free mailing list to receive our newsletter, special promotions, and more!

Follow Us

Facebook Twitter LinkedIn Google+ RSS Feed

Like Us on Facebook

Learn More About...

Email Marketing

Marketing Strategy

Direct Mail Marketing

Data Cards

Fun Marketing Facts

Mobile Marketing

Social Media

Happy Client Highlight

Work Tips

Recent Posts

5 Tips for Convincing Clients to Try New Marketing Strategies

Is Direct Mail Marketing Still Effective with Millennials?

Email Marketing Relevancy Is More Important Than Ever

5 Black Friday and Cyber Monday Email Marketing Guidelines

Marketing 101: What is Direct Marketing?

Archives

April 2017

January 2017

November 2016

October 2016

September 2016

August 2016

July 2016

June 2016

May 2016

April 2016

March 2016

February 2016

January 2016

December 2015

November 2015

October 2015

September 2015

August 2015

July 2015

June 2015

May 2015

April 2015

March 2015

February 2015

January 2015

December 2014

November 2014

October 2014

September 2014

August 2014

July 2014

June 2014

May 2014

April 2014

March 2014

February 2014

January 2014

December 2013

November 2013

October 2013

September 2013

August 2013

July 2013

April 2013

March 2013

February 2013

January 2013

December 2012

November 2012

October 2012

September 2012

August 2012

July 2012

June 2012

May 2012

April 2012

March 2012

February 2012

January 2012

December 2011

November 2011

October 2011

September 2011

August 2011

July 2011

June 2011