US Data Corporation Direct Marketing Blog

4 Unique Ways to Use Email Campaigns12:37 pm


By Janet

4 Unique Ways to Use Email Campaigns

If you are suffering from a case of email writer’s block, it’s normal. It happens to email marketers from time to time. If you think about it, it is a healthy part of your email strategy. If you are feeling a little uninspired writing about something, there is a chance your viewers feel the same way reading it. So, in the spirit of inspiration, here are 4 unique ways to use email campaigns for your next marketing venture.

Awareness Days

The second week of August is National Health Center Week, September is Whole Grains Month, and last Wednesday was National Dog Day! There are so many awareness dates in each month that it should be easy to piggyback off of them and craft your email content around them. Did you ever wonder why so many people were talking about breastfeeding this month? It’s because August is National Breastfeeding Month. Awareness days can trigger conversation, so why not get on board with some of them and see how they can fit into your business? For example, National Breastfeeding Month is a great time for retail stores that cater to women and babies to use email campaigns to promote their business.

Video Marketing

Instead of emailing the usual copy, try sending a video (or a screen cap of a video). In a video, you can talk about everything you would have in a written message, but it will help spice things up for your email recipients. Try creating a video about your company’s services, client testimonials, or a cool “behind the scenes” look at your business. According to statistics by HubSpot, videos in emails increases click-through rates by 65%. Even just the word “video” in the subject line is said to increase email opens by 19%. If you think video marketing is for you, read our blog post about The Pros and Cons of Using Video in Email Marketing before moving forward.

Create a Series

Another great way to use email campaigns are through a series of related newsletters. If you are emailing a weekly newsletter, try setting a day, like the first Monday of the month, to send an email about a particular topic. If you are a gardener, you can have an email series about the different types of plants and flowers that are easy to maintain at home. If you are a clothing store, you could have a series about the history of fashion. Creating a consistent series like this encourages your readers not just to read your emails, but even look forward to them. Make it fun, interesting, and relevant so your audience stays engaged.

Discount Codes

Letting your customers know about a promotion or sale through email is not a brand new concept, but what if you use email campaigns to send your subscribed audience an exclusive weekly discount code that only works for that following week, or even a specific day? Sending your customers a new discount code every week urges them to check your emails for the next great deal. These exclusive discount codes can also give customers and prospects something to look forward to every week.

When sending emails to your audience, it is important to remember that there are more reasons to send an email than just pushing them to buy something. It is important to include a variety of email campaigns in your marketing strategy to keep things interesting. Use email campaigns to build better relationships and gain loyalty from your customers. For more email marketing advice, please contact US Data Corporation at (888) 578-3282.

Are there any other unique ways to use email campaigns that you would like to add? Please let us know in the comments below!

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