Monthly Archives: August 2015

4 Unique Ways to Use Email Campaigns12:37 pm

By Janet

4 Unique Ways to Use Email Campaigns

If you are suffering from a case of email writer’s block, it’s normal. It happens to email marketers from time to time. If you think about it, it is a healthy part of your email strategy. If you are feeling a little uninspired writing about something, there is a chance your viewers feel the same way reading it. So, in the spirit of inspiration, here are 4 unique ways to use email campaigns for your next marketing venture. Continue Reading…

Make Your Mark with a Back-to-School Direct Mail Campaign5:00 am

By Janet

Make Your Mark with a Back-to-School Direct Mail Campaign

It’s that time of the year again, folks! The sudden increase in rush hour traffic, the office supplies section at Target looking like a ghost town, and the decrease of high-schoolers at the mall: it’s time to go back to school. Back-to-school season is the second largest retail season after the holiday season, according to a report from PM Digital. Back-to-school spending reached nearly $75 billion last year. Moreover, according to a study by Placed, parents named direct mail as one of the most preferred channels for receiving promotions and deals for back-to-school. Feel like you don’t have a back-to-school type of business? Think again. Back-to-school season affects more than just kindergarteners who need crayons. Don’t forget about the parents, teachers and other professionals that need supplies, and other people who are just looking for a good deal. End your summer with a bang by boosting your sales and brand awareness using direct mail marketing this back-to-school season. Here are 3 ways to make your back-to-school direct mail campaign a success. Continue Reading…

29 Key Email Marketing Terms You Should Know5:00 am

By Janet

29 Key Email Marketing Terms You Should Know

Every industry has its own lingo. The email marketing industry is no different. Without a little help, it can almost sound like email marketers are speaking a totally different language! However, do not fear – this blog post will enrich you with 29 email marketing terms that will equip you for stellar team discussions and marketing presentations in no time. Continue Reading…

7 Ways to Improve Email Deliverability4:55 am

By Janet

7 Ways to Improve Email Deliverability

Email deliverability is one of the most important factors to a successful email campaign. If your emails are not getting delivered, then all that hard work you put into the email design and copy was a waste of time and money. According to a study by Return Path, one in six emails never reaches the inbox, instead going to junk folders, or getting bounced. The good news is that you can improve your email deliverability rates. Here are 8 best practices for email deliverability to make sure you are taking full advantage of your email marketing efforts. Continue Reading…