US Data Corporation Direct Marketing Blog

Heat Up the Summer with a Hot Email Newsletter5:09 am


By Janet

Heat Up the Summer with a Hot Email Newsletter

The sun is shining, the kids are out of school, and people are in a rush to get out of town. It is officially summertime! Unfortunately, summer isn’t only associated with fun in the sun, icy beverages, and vacations. Summer is also linked with what businesses call the “summer slump”. However, just because things slow down during this relaxing season doesn’t mean your email marketing needs to. What better way to liven up summertime than with a hot, new email newsletter? Email newsletters are perfect for connecting and keeping in touch with your email subscribers. They are not overly pitchy; rather, email newsletters can contain useful and helpful information your customers want to read. This summer, send out an email newsletter to engage with your subscribers. If you are not sure where to start, sit down, grab an iced latte and check out these 4 sizzling summer email newsletter content ideas.

Vacation Time

Summer is a fantastic time for tourist hot spots, travel agencies, hotels, and a whole lot of other businesses that cater to travelers. According to a press release by Hotel News Now, Americans will spend $85.5 billion on summer vacations this year, with the average American spending around $1621. Think of all the things that people need during vacations: lodging, food, transportation, activities… The list goes on! So many types of businesses can take advantage of summer vacations, and many companies miss out on the opportunity because they’re not in a traditional summer-related industry. If you offer a service that is relevant to vacations in any way, let your audience know. Highlight your appealing summertime services, products and vacation tips with an email newsletter.

Beat the Heat

If you are in an industry that is related to cooling down, awesome! You can definitely use an email newsletter to promote your business while giving customers tips for beating the summer heat. Air conditioning and fan services, cold beverages, frozen desserts, bars, and water parks are just some of the industries that can take advantage of the heat. Even if your business doesn’t provide services specifically catered towards chilling products or services, everyone appreciates cooling tips when the temperatures are a scorching 90 degrees and above. You can also include information how to stay protected from the sun and stay hydrated. Get creative and take advantage of summer by sending your audience an email newsletter.

Time with Family

The kids are home and parents have time off from work. Families are able to spend quality time together this season, which makes summer a great time to discuss family matters in your email newsletter. For example, a bank can send an email newsletter that covers the importance of savings accounts for college students. An email newsletter that focuses on back-to-school is a great topic for stores selling school supplies, tutoring centers, arts and crafts stores, daycares, etc. Include a back-to-school checklist and offer discounts on your school-related products and services. The back-to-school newsletters can be targeted towards both parents and children.

Hold a Contest

Hold a summer contest and publish the details, rules and winners in your email newsletters! Summer is about having fun, so help your email recipients perceive your brand as being fun by running a contest that is exciting and relevant to summer. Some ideas for contests are: the best vacation photo for a travel agency, a photo of the best-accessorized summer outfit for a clothing shop, and the best summer drink recipe for a local restaurant. Contests are a great way to keep your audience engaged with your business and to keep them looking forward to your next email newsletter.

Summer can be one of the hottest seasons for your business if you are on top of your marketing strategy. Email newsletters are a great way to shake up your email marketing and to keep things interesting and your subscribers alert. Not only are you keeping your products and services at the forefront of your audience’s mind, you are also helping to form a relationship with them by keeping them engaged and interested in your business. US Data Corporation would be happy to assist you with any of your email marketing needs this summer. Just give us a call at (888) 578-3282!

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