Monthly Archives: July 2015
We’re Die Hard Fans of Die-Cut Direct Mail Campaigns
Postcards are one of the most popular direct mail pieces used for campaigns. They are cost-effective, easy to use, and most importantly, they get great results. According to a study conducted by the USPS, 52.5% of consumers in America read postcards they receive in the mail. However, because postcards are so popular, your piece might not get noticed in the sea of other postcards people receive every day. So, what should you do? How can you make your postcard more eye-catching? We have a solution for you! Get your customers to do a double-take and take a closer look at your die-cut postcard! Die-cut mail pieces allow you to create unique folds, shapes, and cut-outs with the postcard. By thinking outside of the box (or the rectangle, as it were), you can get your direct mail piece noticed. Die-cuts are a great way to boost direct mail response; however, there are factors to consider before determining whether die-cuts are a good fit for you.
Die-cut postcards are also a great way to brand your company and products. You can be subtle about the design or distinctive. For a subtle approach, you can round the corners of a postcard for a slight change. Or, you can do something more distinctive and shape your postcard liketo look like your logo or one of your products. If you’re advertising an automotive dealership, why not create a direct mail piece shaped like a car? This technique can help draw attention and help build better brand recognition. Don’t forget to check the rules on mailing abnormally-shaped direct mail pieces with the post office before committing to die-cuts; your postage rates will probably be different than mailing a traditional postcard.
Because die-cut postcards require custom shapes, the costs associated with die-cuts can be expensive for some businesses. However, die-cuts attract attention and get results, so the investment may be worth it. Die-cuts are an investment, and they can definitely increase your return on investment and pay for themselves. However, like all things you invest in, it is important to calculate the cost and consider your budget before diving in. How much you will pay for a die-cut campaign varies. The answer depends on a variety of variables, such as the number of pieces you want, what materials are used, and how soon you need the pieces to be ready. If you rush your order you will likely pay more. Also, an order for 50 die-cuts will cost less than an order for 500, but the 500 order will probably cost less per piece. You should get quotes from multiple direct mail marketing service providers and printers to get a better estimate of how much your campaign will cost.
People get tons of direct mail in their mailbox all the time, and a lot of it is thrown away before being read or opened. Die-cut postcards can help prevent your mailer from being tossed. Because your piece is different and unusual, it will be more appealing and stand out to your customers; they’ll have to take a second look! Even though die-cuts may be pricier than normal postcards, studies and statistics have shown that using die-cuts can help you get better response rates, higher revenue, and increased ROI. The high reward makes this a good marketing option for many businesses. If you’re interested in starting a die-cut direct mail campaign, please call US Data Corporation at (888) 578-3282. We’d love to assist you in creating your next campaign!
Boost Response Rates with 4 Email List Segmentation Tactics
You’ve probably heard of email list segmentation if you have much experience with email marketing. However, if this is your first time hearing about it, great! You’ve come to the right place! Whether you are a seasoned email marketer or an email newbie, email list segmentation can be greatly beneficial to your marketing. Grab a seat and settle down, today we are going to review the basics of list segmentation and go over some of the best ways to slice and dice your email list for outstanding results. Continue Reading…
3 Stress-Free Ways to Gain Email Subscribers
Email marketing may not be the coolest of marketing tactics these days, but it is still one of the most effective in generating leads. According to research by Marketing Land, email is #1 when it comes to finding qualified leads compared to other forms or digital marketing. 69.7% of Americans say that email is their preferred method of communication with businesses. So, the question is, how do you get Americans to opt-in and receive your emails? How do you acquire them as email subscribers? Keep reading for 3 stress-free ways to gain email subscribers. These techniques will help you get more email leads, no matter what industry you are in. Continue Reading…
Pros and Cons: Direct Mail Marketing and Email Marketing [INFOGRAPHIC]
Capitalize on the Power of Direct Mail Personalization
For decades, direct mail has been a key marketing strategy for small and big companies alike. From brick and mortar shops to Fortune 500 companies, direct mail marketing still proves to be a solid workhorse, holding its own against its digital marketing counterparts. According to statistics by CMO Council, almost 60% of all direct mail pieces are opened in the U.S. So, how exactly are businesses getting people to open their direct mail pieces? What tactics are they using that are effective? Well, there are many components that go into a successful direct mail campaign, including well-written copy, eye-catching design, and good timing. However, one of the most effective tactics is personalization, which we will go over in today’s blog post. Continue Reading…
Heat Up the Summer with a Hot Email Newsletter
The sun is shining, the kids are out of school, and people are in a rush to get out of town. It is officially summertime! Unfortunately, summer isn’t only associated with fun in the sun, icy beverages, and vacations. Summer is also linked with what businesses call the “summer slump”. However, just because things slow down during this relaxing season doesn’t mean your email marketing needs to. What better way to liven up summertime than with a hot, new email newsletter? Email newsletters are perfect for connecting and keeping in touch with your email subscribers. They are not overly pitchy; rather, email newsletters can contain useful and helpful information your customers want to read. This summer, send out an email newsletter to engage with your subscribers. If you are not sure where to start, sit down, grab an iced latte and check out these 4 sizzling summer email newsletter content ideas. Continue Reading…
Long Live Email Marketing
Everyone likes to know what’s trendy and new. It is understandable that marketers would want to try out the hottest and coolest marketing strategies. However, that does not mean traditional marketing methods, such as email marketing, have lost their effectiveness. In today’s blog post I am going to share with you why and how email marketing is still thriving in our ever changing marketing world. Continue Reading…