Monthly Archives: June 2015
Extend Reach Using Email and Social Media Together
When you integrate email and social media marketing, they can broaden your audience reach, spread brand awareness, gain traffic, and help you connect with different types of people. Social media can increase the number of people who receive your email campaigns. Your emails can potentially go viral after being shared through social media, resulting in increased click, open, and conversion rates. Integrating email and social media marketing can grow your email list as well. The more people you have checking out your emails [thanks to social media], the higher chance you have of gaining new subscribers. Here are 5 basic ways you can combine email and social media marketing. Continue Reading…
Spruce Up Your Father’s Day Email Campaign
Summer is approaching fast, which means barbecues, warm summer nights, going to the beach, and, of course, Father’s Day. Father’s Day may not be the most popular amongst gift-buying holidays, compared to Mother’s Day or Christmas, but spending is on the rise. According to research by the National Retail Federation, spending is expected to reach $12.7 billion in the US this year. It is important for marketers to take advantage of this day and plan exciting deals for Dad. Here are a few quick tips on how to make your Father’s Day email campaign stand out. Continue Reading…
Anti-Spam Laws from Around the World
It’s easy to overlook email compliance when you get carried away with other aspects of your email marketing campaign. There is so much going on – the email design, the copy, the call-to-action, the offer… However, it is so crucial to take the time to make sure your emails are compliant with anti-spam laws from around the world. Why do we need to know international anti-spam laws? Because, contrary to popular belief, anti-spam laws apply to the location of the recipient, not the sender. This means if you have even one international subscriber on your email list, your emails need to comply with their legal requirements.
The penalties for violating these laws can be severe. Violators of the U.S. CAN-SPAM Law are liable for a fine up to $16,000. Earlier this year, Quebec-based company, Compu-finder was fined $1.1 million for breaking the Canadian Anti-Spam Law (CASL). That’s a lot of money. Many email marketers in North America are familiar with CAN-SPAM and CASL, but how many know about international anti-spam laws? They can be tricky to navigate, since anti-spam laws vary from one country to another. Even if you are well-versed in the worldly laws, it doesn’t hurt to review them. Here’s a roundup of the two major spam regulations in North America, along with overviews of anti-spam laws from other countries, including Australia, the United Kingdom, and the European Union. Continue Reading…
Most Popular Direct Mail Pieces for Campaigns
Direct mail continues to be an effective marketing strategy, even in this digital age. According to research by Statista, spending on direct mail marketing has gone up almost a billion dollars in the past year, which goes to show that marketers across the nation are rediscovering the power of a good direct mail campaign. Picking the perfect format to carry your message and offer is one of the key components your campaign’s success. However, there are so many different formats to choose from when planning a direct mail campaign. How do you select the most appropriate format for your offer? Every direct mail format has its own unique strengths to consider. Below is a list of some of the most popular direct mail formats to help you decide which one to use for your next campaign.
Although often overlooked, the traditional letter format is one of the most common formats you will encounter in the direct mail world. This format can be a letter by itself, or can include additional items, such as business cards, reply forms, brochures, and a flashy outer envelope. Some marketers try to make the letters look more “official.” They do this by personalizing the envelope and letter with the customer’s name and using phrases like “verified mail,” “urgent,” or “rush” to create a sense of urgency and legitimacy. These words are tactics to make sure the direct mail piece gets noticed. Continue Reading…
Create Urgency for Email Campaign Success
One of the ultimate goals for email marketers is to increase conversions through their email campaigns. However, when it comes to buying something, we have the tendency to hesitate. This happens even when we really want to make the purchase. So, how do you get subscribers to take action on your offer? By creating a sense of urgency! You may have an amazing offer for your subscriber, but you need to give them a little push to do something about it. There has been a lot of research on consumer psychology, and according to an article by About Education, creating a sense of urgency among consumers is an effective way to drive up sales. That being said, there are multiple ways to create urgency and drive up your conversations, and your tactic will probably depend on your offer. Here are a few ideas on how to create a sense of urgency in your next email campaign.
Set a Deadline
Nothing sets the tone for urgency quite like a deadline. After all, we all know someone who procrastinates right up until the very last minute, and still gets the job done on time. Since deadlines are so effective, mention the deadline in your email subject line or headline. Then you can reinforce it in the body and in the CTA. Continue Reading…
4 No-Brainer Ways to Measure Direct Mail Response Rates
When you are running a direct mail campaign, it’s very important to track your results in order to improve your future campaigns. However, if you are running multiple campaigns, how do you know which source the prospect found you through? How do you keep track of where they are coming from? Marketing metrics play a critical role in understanding how effective your campaigns are. Response rate is considered very important by most direct marketers. According to an article by the Direct Mail Association, direct mail gets response rates 3% higher than email marketing. Of course, direct mail is harder to track than email; after all, there’s no “open rate” to tell you how many people looked at your direct mail piece. What business wouldn’t want to keep track of how well their campaigns are doing? Here are 4 no-brainer ways to measure and track your direct mail response rates.
1. Phone Call Tracking
Phone call tracking is a great way to track direct mail response rates. Phone call tracking is one of the most popular ways businesses measure their marketing efforts. With this tracking method, you assign a unique phone number to a single direct mail campaign. You can get different phone numbers to use for different campaigns. Continue Reading…