US Data Corporation Direct Marketing Blog

Special Mother’s Day Email Campaign Ideas6:38 am

By Janet
Special Mother’s Day Email Campaign Ideas

Special Mother’s Day Email Campaign Ideas

Mother’s Day is coming on May 10th. That’s this coming Sunday! If you do not already have an email campaign strategy in place, it’s not too late to get started. According to research conducted by the National Retail Federation (NRF), Mother’s Day is the second biggest consumer spending holiday in America. Their research also shows that 30% of shoppers buy online for this holiday. So, what better way to boost your sales this spring than with a Mother’s Day email campaign? You’ll also be helping to spread the gratitude and appreciation for the 85.4 million moms in the United States; how could you resist that? Here are 3 types of email campaigns you can send to celebrate all of those fantastic moms out there.

Gift Suggestions Email

Everyone needs a little inspiration for gift ideas every now and then. Help your customers by offering gift ideas. Whether you highlight your main products or create a gift guide, you should draw attention to products that mothers would like. You can organize your email gift guide by interest, style, or price, just as ModCloth has below.

ModCloth Mother's Day



Exclusive Invitation Email

Invite your customers and prospects to an event, class, sale, or contest. The invitation email campaigns create a sense of exclusivity and familiarity. It compels people to attend and see what sort of special, “VIP” insights they can get. However, in order for the recipient to open your invitation email campaign, you need to compel them with a great subject line. The subject line is what will get people to open and see your invite. So, don’t forget to add the exclusivity of the event in the subject line, as well as the body.

Coach Mother's Day



Last-Minute Email

Some people wait until the last minute to buy gifts. Give them a reminder through a last minute email campaign. As the special day gets closer, people’s urgency becomes greater. No one wants their mom to feel forgotten or unloved! Use a clear message to remind the email receiver about the special holiday and create urgency with words like “Reserve Now”, “Time’s Running Out!”, “2 More Days”, etc. Whatever the enticement, put your offer at the beginning of your email copy and subject line to make sure recipients open the email and take action.



Mother’s Day is a prime holiday for marketers. A very wide range of products and services can be advertised. While flowers may be the traditional Mother’s Day gift, moms have all different kinds of interests and needs. No matter what business you are in, you can tailor your email campaign for this special holiday. For additional email marketing help, please feel free to contact US Data Corporation at (888) 578-3282!



Sign up for our free mailing list to receive our newsletter, special promotions, and more!

Follow Us

Facebook Twitter LinkedIn Google+ RSS Feed

Like Us on Facebook

Learn More About...

Email Marketing

Marketing Strategy

Direct Mail Marketing

Data Cards

Fun Marketing Facts

Mobile Marketing

Social Media

Happy Client Highlight

Work Tips

Recent Posts

5 Tips for Convincing Clients to Try New Marketing Strategies

Is Direct Mail Marketing Still Effective with Millennials?

Email Marketing Relevancy Is More Important Than Ever

5 Black Friday and Cyber Monday Email Marketing Guidelines

Marketing 101: What is Direct Marketing?


April 2017

January 2017

November 2016

October 2016

September 2016

August 2016

July 2016

June 2016

May 2016

April 2016

March 2016

February 2016

January 2016

December 2015

November 2015

October 2015

September 2015

August 2015

July 2015

June 2015

May 2015

April 2015

March 2015

February 2015

January 2015

December 2014

November 2014

October 2014

September 2014

August 2014

July 2014

June 2014

May 2014

April 2014

March 2014

February 2014

January 2014

December 2013

November 2013

October 2013

September 2013

August 2013

July 2013

April 2013

March 2013

February 2013

January 2013

December 2012

November 2012

October 2012

September 2012

August 2012

July 2012

June 2012

May 2012

April 2012

March 2012

February 2012

January 2012

December 2011

November 2011

October 2011

September 2011

August 2011

July 2011

June 2011