Monthly Archives: May 2015

3 Stress-Free Ways to Retain Customers with Email5:00 am

By Janet
3 Stress-Free Ways to Retain Customers with Email

3 Stress-Free Ways to Retain Customers with Email

Email is an easy and wallet-friendly marketing tool that can help tremendously with customer retention. According to research by CMO Council, email marketing was cited as the most effective digital marketing channel for customer retention in the U.S. last year. Once you have managed to close a deal, whether it’s a checkout from an online cart or an offline sale, the next step is to make sure that you keep your customer coming back for more. It’s cheaper to keep a customer than to get a new one. You can do just that by using email marketing to retain customers and build relationships. Here are 3 stress-free ways to retain customers and keep them loyal to your business.

1.   Say Thank You

Everyone likes to feel appreciated, and there are many ways to say “thank you” to your customers. You can thank your customers for a variety of reasons, whether it’s subscribing to weekly email newsletters, signing up for a website membership, or completing an actual sale. Whatever the reason may be, make sure to show them your appreciation. You can add some extra oomph to the email by adding a thank you coupon or a personal note from an employee, or maybe even the CEO. It depends on what your business can afford, and what you see as suitable for a customer-thank-you. Continue Reading…

Bold and Bright: Why This Direct Mail Campaign Works5:00 am

By Janet
Bold and Bright: Why this Direct Mail Campaign Works

Bold and Bright: Why this Direct Mail Campaign Works

Although it is often overlooked, direct mail marketing is still a very effective marketing tool today. Not only is direct mail great at creating new leads and bringing back old customers, it also creates brand awareness and is one of the most effective ways to dramatically increase sales. However, what makes a great direct mail campaign? There are many key components to a successful campaign: a top-quality mailing list, well-written copy, a compelling offer, and of course, the design. It’s easy to say your mail piece should “create urgency”, but what does that mean in practice? We recently received a direct mail piece from XpressEnvelopes.com that caught our attention. Everything about this campaign’s design is clever and effective. Here’s why.

Take a look at this direct mail campaign. What do you notice about it? Can you see why it works? Continue Reading…

Judging a Video Email by its Thumbnail5:00 am

By Janet

Video email marketing has become one of the hottest marketing tactics for email marketers. According to an article by ReelSEO, videos in email have a 55% higher click-through-rate than those that don’t, and adding the word “video” in the email subject line is said to increase email opens by 20%. If managed effectively, videos can be a powerful tool for email marketing.

Although it has become possible to embed videos within the body of an email, they are not compatible with all email clients. Popular email clients such as Yahoo Mail, Outlook, and Gmail do not support videos embedded in emails. Unfortunately, there isn’t a universal video format compatible for all email clients yet. Moreover, emails containing embedded videos are highly likely to be filtered out as spam. However, don’t give up just yet! There are other ways to promote videos in emails. Today, we are going to focus on one of the more popular ways to carry out video email marketing: linked thumbnails. Thumbnails are a better option than embedded videos at the moment. This will probably remain the case until embedded videos work on all email clients. Continue Reading…

Email Marketing: Your Small Business’s Best Friend5:30 am

By Janet
Email Marketing: Your Small Business's Best Friend

Email Marketing: Your Small Business’s Best Friend

With the recent popularity of social media, it is easy to overlook using email marketing for your small business. After all, who uses email anymore? Turns out many people do! According to research by The Radicati Group, 191.4 billion emails are sent and received each day worldwide. Despite the growth of social media marketing, email remains one of the most effective marketing tools available for small businesses. People who buy products marketed through email spend 138% more than people who don’t receive email offers, according to research by Convince and Convert. If these statistics are not convincing enough, here are 4 additional reasons why email marketing should be your best friend.

Email is Cost-Friendly

Email marketing is an affordable way to stretch your small business marketing budget. There is virtually no production or material expense; all you need to do is create an email and send it out. Continue Reading…

5 Types of Reps You’ll Meet in the List Industry (Video)12:05 pm

By Janet
5 Types of Reps You'll Meet in the List Industry

5 Types of Reps You’ll Meet in the List Industry

Check out US Data’s new video featuring The Bad, The Worst and The Ugly sales reps.

We’ve all been there… Whether it was a horrible experience, learning experience, or just a weird one, we have all met sales representatives in the list industry who did not cut it for us. And, we are very sorry for that. If you’ve experienced any of these lousy reps, it’s time to change your list company to US Data Corporation. We promise we don’t moonlight as car salesmen.

Watch the full video below!

Click to Watch

USPS Increases Postage Rates for 20157:19 am

By Janet
USPS Increases Postage Rates for 2015

USPS Increases Postage Rates for 2015

The Postal Regulatory Commission (PRC) approved USPS’s recent request to increase postage rates this month. The increase is expected to take effect on Sunday, May 31, 2015. The overall average of all rate increases is around 1.9%. Some postage rates will remain the same, but most prices will rise, including meter rates, Every Door Direct Mail and postcards.

The largest postage rate increase is for Every Door Direct Mail (EDDM). EDDM is a popular mail program created by the USPS where local businesses can target everyone within a certain radius of their location without needing to buy a list of addresses. EDDM is going to have a rate increase of approximately 4.7%. The current rate for EDDM is $0.175 apiece, which will increase to $0.183 at the end of this month. Metering machines will receive a $0.05 increase apiece, and postcards will increase by 1 cent from $0.34 to $0.35 as well. However, there is good news! Not all rates are going up; USPS has decided to leave the First-Class postage rate unchanged at $0.49. This means the cost of Forever stamps will remain the same. Continue Reading…

Liven Up Your Direct Mail Campaign with Color9:21 am

By Janet
Liven Up Your Direct Mail Campaign with Color

Liven Up Your Direct Mail Campaign with Color

Many different factors go into creating a direct mail campaign that can capture and hold the attention of your audience. These factors include well-written copy, an attention-grabbing CTA, and a well-targeted list. However, one of the best ways to boost your direct mail campaign is your mail piece design, and one of the most important aspects of good design is use of color. This sounds simple, but color is one of the most powerful elements of design. Color attracts attention, but it triggers something even greater inside of us. When we see color, it has a huge influence over our emotions and attitudes, whether you are aware of it or not. According to research conducted by the University of Rochester, seeing color sends a message to the hypothalamus region of the brain, which then sends signals to the pituitary gland then thyroid glands, which releases hormones that cause fluctuations in mood, emotion, and behavior. It can inspire people to take actions as well. Continue Reading…

4 Tips to Lure Your Readers In With Great Email Subject Lines7:10 am

By Janet
4 Tips to Lure Your Readers In With Great Email Subject Lines

4 Tips to Lure Your Readers In With Great Email Subject Lines

People are flooded with tons of emails every day. Unfortunately, we don’t have the time to soak everything in, nor do we necessarily want to! However, as an email marketer, the chance of your email being ignored is high unless you have a great email subject line. Your email subject line is the first, and possibly last, impression you make on a reader. Even though subject lines are a small part of your message, they are one of the most essential parts. According to statistics from Convince & Convert, 35% of email recipients open an email based on the subject line alone. In today’s blog post, we will be covering 4 tips to improve your email subject line.

Be Clear

People like to know what they are clicking on, and if the email doesn’t follow up on what the subject line promised, they will feel deceived. Therefore, you must be clear with your email subject line. A recipient will read the email subject line to determine if the rest of the email is worth their time or not. Continue Reading…

Special Mother’s Day Email Campaign Ideas6:38 am

By Janet
Special Mother’s Day Email Campaign Ideas

Special Mother’s Day Email Campaign Ideas

Mother’s Day is coming on May 10th. That’s this coming Sunday! If you do not already have an email campaign strategy in place, it’s not too late to get started. According to research conducted by the National Retail Federation (NRF), Mother’s Day is the second biggest consumer spending holiday in America. Their research also shows that 30% of shoppers buy online for this holiday. So, what better way to boost your sales this spring than with a Mother’s Day email campaign? You’ll also be helping to spread the gratitude and appreciation for the 85.4 million moms in the United States; how could you resist that? Here are 3 types of email campaigns you can send to celebrate all of those fantastic moms out there.

Gift Suggestions Email

Everyone needs a little inspiration for gift ideas every now and then. Help your customers by offering gift ideas. Whether you highlight your main products or create a gift guide, you should draw attention to products that mothers would like. You can organize your email gift guide by interest, style, or price, just as ModCloth has below. Continue Reading…