US Data Corporation Direct Marketing Blog

Build Loyalty with these 4 Email Campaign Ideas7:43 am

By Janet
Build Loyalty with these 4 Email Campaign Ideas

Build Loyalty with these 4 Email Campaign Ideas

When sending email campaigns to your customers and prospects, it is important to remember that there are more reasons to send an email than just pushing them to buy something. While newsletters and promotional emails may be moneymakers, it is important to include a variety of email campaigns in your marketing strategy. Sending different kinds of emails, such as welcome letters, shows your reader that you care about them and aren’t in it just for the money. This will help you build better relationships, as well as gain loyalty from your customers. Make your customers feel special and spice up your B2C relationships with these 4 non-sales emails.

1.   Welcome Emails

As your first form of contact with a new subscriber, your welcome email is super important. This simple email is one of the most crucial emails that you can send. A report by Experian shows that welcome emails have the highest open rates of any marketing email. The welcome email sets the tone for every following email that you send to your subscriber. Think of your welcome email as a handshake. Make sure it is warm and inviting. In a welcome email, you want to make sure to welcome them, thank them for signing up, and introduce your business. Keep it short and sweet. Do not forget to tell them about what kind of email content they should expect from you, so that they recognize you and don’t mark your emails as junk. You only have one chance to make a great first impression, so don’t miss the opportunity.



2.   Freebie Emails

Consumers love a good freebie. If your company is giving something away, let your audience know about it via email. For example, a retail shop might give away a free tote bag if a shopper types in a promotion code on their website. You could give away free memberships or a free consultation for services. Your audience will appreciate your gift, and they will be much more likely to turn to you when they want to purchase.



3.   Birthday Emails

Birthday emails are a great opportunity to show your subscribers some love. Birthday email campaigns should be part of every email marketer’s strategy. Birthday emails support and enhance the sense of joy and thrill that people are already experiencing on their birthday. Because birthday emails are sentimental and delightful to customers, they are a quick and easy win for any business looking to enhance their customer relationships. According to an article by MarketingProfs, birthday emails have a 179% higher click-rate than other kinds of promotional emails.



4.   Customer Appreciation Emails

Amidst all of our promotional emails, sometimes we forget to do one of the most important and basic things: saying thank you. Everyone appreciates recognition, which is why you should take the time to express your gratitude for your customers. Whether you are a non-profit group that has just reached a campaign goal, or your business has just reached a milestone anniversary, send an email thanking your customers for being part of that success. Even if none of these occasions apply to your business, sending a friendly “thank you” will surely make your audience feel appreciated.



Customers and potential customers deserve special attention. Email campaigns can be used to increase the number of repeat purchases and continued subscriptions. By doing so, you can develop better B2C relationships and grow your sales. Whether you are courting a new client or working with an old customer, gratitude can work wonders for keeping business connections flowing. Need more email campaign help? Feel free to contact US Data Corporation at (888) 578-3282.



Sign up for our free mailing list to receive our newsletter, special promotions, and more!

Follow Us

Facebook Twitter LinkedIn Google+ RSS Feed

Like Us on Facebook

Learn More About...

Email Marketing

Marketing Strategy

Direct Mail Marketing

Data Cards

Fun Marketing Facts

Mobile Marketing

Social Media

Happy Client Highlight

Work Tips

Recent Posts

5 Tips for Convincing Clients to Try New Marketing Strategies

Is Direct Mail Marketing Still Effective with Millennials?

Email Marketing Relevancy Is More Important Than Ever

5 Black Friday and Cyber Monday Email Marketing Guidelines

Marketing 101: What is Direct Marketing?


April 2017

January 2017

November 2016

October 2016

September 2016

August 2016

July 2016

June 2016

May 2016

April 2016

March 2016

February 2016

January 2016

December 2015

November 2015

October 2015

September 2015

August 2015

July 2015

June 2015

May 2015

April 2015

March 2015

February 2015

January 2015

December 2014

November 2014

October 2014

September 2014

August 2014

July 2014

June 2014

May 2014

April 2014

March 2014

February 2014

January 2014

December 2013

November 2013

October 2013

September 2013

August 2013

July 2013

April 2013

March 2013

February 2013

January 2013

December 2012

November 2012

October 2012

September 2012

August 2012

July 2012

June 2012

May 2012

April 2012

March 2012

February 2012

January 2012

December 2011

November 2011

October 2011

September 2011

August 2011

July 2011

June 2011