Monthly Archives: March 2015
Don’t Ignore These 3 Marketing Focus Areas
The marketing landscape is constantly changing. You have to stay on top of trends while continually managing existing efforts. However, even with the ever-changing marketing scene, there are key marketing focus areas you should not ever ignore if you want your business to flourish.
1. Email Marketing
Email marketing is one of the most personal, wallet-friendly and effective ways to promote and spread brand awareness, and is therefore a great marketing focus. Some people may think email is overused or is becoming old fashioned, but I say “nay!” Research by Radicati shows that there are approximately 2.5 billion email users in the world, and it will increase to 2.8 billion by 2018. Email is definitely a prime tool for marketing with those numbers. With the use of email marketing services or software, statistics such as delivery, open, and click-through rates can be tracked and monitored. You can know exactly how your email campaigns are performing. You can make adjustments as needed, improving your email marketing effectiveness. Email also allows you to build relationships with prospects, past, and current customers by directly communicating with them. You don’t have to worry about invading their personal space because they have given you permission to email them (right?), and they can check their emails at their own convenient times. Continue Reading…
Hey, Email Marketers! Stop Making These Email Marketing Mistakes!
According to Radicati’s email statistics, there are over 4 billion email accounts in the world. That’s a lot of email users! With email being so popular, it’s easy to assume that everyone is an email marketing expert these days. Sure, anyone can learn how to email market, but launching an effective email campaign takes focus and technique. Even the most experienced email marketers make mistakes sometimes, and unfortunately, these mistakes can lead to ineffective campaigns and strategies that fail to deliver desired results. To make the most of your email marketing efforts, here’s a review of critical email marketing mistakes you need to avoid.
Sending without Permission
The best way to sabotage your email campaign before even getting started is by not having permission to email your audience. Most countries have laws against spam, such as the U.S.’s CAN-SPAM law, Canada’s CASL, and Australia’s Spam Act. By breaking these spam laws, a business can find itself in serious legal trouble. Getting permission ensures that your recipients want to receive email marketing content from you and protects your email reputation. Luckily, working with a reputable email broadcaster like US Data Corporation can ensure that your email subscribers are opted-in for you. This prevents you from accidentally emailing people without their permission. Continue Reading…
A Beginner’s Guide to Defining Your Target Market
You may want as many people as possible to know about your business, but the more people you want to reach, the more time and money it is going to cost. Instead of wasting your energy with an overly-broad audience, focus on the right audience with target marketing. A target market allows you to focus your marketing budget and message on a specific group of people that is likely to buy from you. This is a much more efficient, effective, and affordable marketing strategy, especially for small businesses with limited marketing budgets. Follow these steps to find your target market.
1. Define Your Business
Finding a target audience starts with self-examination. What does your business do? What are your business goals? Look at the goals you have set for your business and analyze the products or services you offer. Think about how your unique products and/or services can solve a customer’s problem or how they can fulfill their needs. Think about who might be interested and who may benefit from your business. Determine what makes you stand out from your competition. Figuring out your selling point is the first step in identifying your target audience. Continue Reading…
What to Consider When Renting a Consumer Email List
Renting lists have had a bad reputation. However, trustworthy list companies who can provide you with high-quality, responsive, clean, and opted-in email lists do exist. A high-quality consumer email list can maximize email deliverability rates and keep you clear of the wrong audience. A good list can guide you to profitable prospects and boost your business branding efforts. Your company probably has a loyal following of customers already, but if you are looking to expand your audience, renting a consumer email list is a fantastic idea.
A good list company should be able to provide you with list recommendations according to your target audience and goals. These lists are sorted by demographics, household information, purchasing and lifestyle consumer information. However, advanced list companies are able to dive in even further and pull out detailed information such as behavior and specific buying habits such as brand preference. Targeting precision is super important in terms of executing a successful email campaign. When working with a list company, make sure to be as specific as possible about the list you are looking for. Continue Reading…
Introduction to Mobile Email Optimization
Email reading rates on mobile devices has seen rapid growth in the past few years. According to EmailMonday, up to 70% of emails are opened on mobile devices. It’s easy to see that mobile email is more than a trend. It’s here to stay and will continue to grow as a marketing tool. Making sure your emails are easy to view on a mobile device will greatly increase the number of people who choose to open and read it. Don’t miss out on this amazing marketing opportunity and optimize your emails with the following tips.
Use Responsive Design
Designing your email to look good on mobile devices is crucial. An email utilizing responsive design adapts itself to whatever device is being used to view it. This adaptation is triggered by media queries, which are CSS elements that assign different rules depending on the size of the screen. CSS media queries can auto-adjust the layout, content and text size of an email or website depending on the screen size of the device. Images can also be swapped out or disabled, and images and buttons can be resized and colors can be changed. If you do not know how to code, don’t worry; there are plenty of predesigned templates available for use. Continue Reading…
4 Ineffective Email Marketing Practices
Learning about email marketing for the first time can be a confusing process. There is a plethora of information out there, and chances are, you have probably run across a lot of excellent advice… as well as some bad advice. Telling the difference can be challenging, and you may find your head spinning from all the do’s and don’ts you are supposed to be following. To ease the confusion, let’s review 4 email marketing practices that you should never, ever utilize in your email campaigns… and if anyone tells you otherwise, run the other way!
1. Make it difficult to unsubscribe
No matter how great your emails may be, there will always be some people who want to unsubscribe from your list. It may sting your feelings a bit at first, but don’t let that stop you from making the unsubscribe process simple and straightforward. If you make it difficult for people to unsubscribe, they are likely to become irritated and simply mark you as spam, and your email marketing budget will be wasted on them. Make it easy for them to unsubscribe and let them move on with their lives. Once they have unsubscribed, make sure to stop emailing them right away. Providing an easy, clear unsubscribe option and a promise to follow through with their request will build on your reputation as an email marketer. Continue Reading…