US Data Corporation Direct Marketing Blog

Dive into 2015 with an Effective Marketing Plan: Email Marketing7:30 am

By Janet
Dive into 2015 with an Effective Marketing Plan: Email Marketing

Dive into 2015 with an Effective Marketing Plan: Email Marketing

Welcome to the sixth part of our 2015 Effective Marketing Plan blog series. So far, we have covered creating plans for social media marketing, content marketing, direct marketing, mobile marketing, and why it is important for businesses to have them. We are going to continue our series with email marketing today.

Email is a great marketing tool for businesses. This infographic shows that for every $1 spent on email marketing, the average return on investment is $44.25. Over 3.1 billion people in the world have an email account. If you’ve got a message or product to share, email is the way to go. How do you begin email marketing though? If you have an email list already, you could just send out marketing emails and see what happens. However, to improve your chances of success, it’s a better idea to develop an email marketing plan. Some of you may be asking, “Why do I need a plan?” Having a plan will add structure and purpose to your email campaigns. With a plan in place, you will know who you are emailing, why you are emailing them, and what you should include in your emails.  An email marketing plan isn’t as hard to put together as you may think. This blog post will walk you through the main steps of planning for email campaigns.

Know Your Audience

Before doing anything else, you should define your readers. Once you know who your audience is, it will be easier to cater to them. The more focused your emails are, the better chance you will have at engaging your audience. If you already have an email subscription list, you can determine what kind of audience they are by finding out how and where they signed up. If they signed up for your email list during a purchase checkout, they are customers. If they signed up on your blog, they are interested in your written content. If you do not have subscribers yet, it is never too late to grow your email list!

Know Your Purpose for Email Marketing

Now that you know who your audiences are and you have their email addresses, it is time to decide what you are going to email them. Here are some questions to think about when you are figuring out what the purpose of your email campaign will be: Why does your audience need or want to hear from you? What can you give them? What is the goal of the email campaign? Creating goals are important for email marketing because it gives you a finish line to work towards. Your goal can be as simple as increasing followers and fans on your website, growing your email list, or increasing sales.  You can always check on the progress of your goals mid-way, assess the situation, and adjust the process if needed.

Create a Content Strategy

You know who your audience is and you have set your marketing goal. What are you going to say to them? All your emails should be relevant and valuable to your readers. This will help turn subscribers into loyal readers. Think about why your audience signed up for your emails and create content based on those reasons. You can outline the general content types that you may be thinking about including in your email campaign. Content types include promotions, sales, industry news, company updates, videos, contests/sweepstakes, industry tips, research or case studies. Add content that you don’t want your audience to miss. This is a good time to plan the graphics for your email as well. Jot down art ideas and pull out photos or art that you want to use as content for your campaign. If you don’t know which content you should include in your emails, check what your competitors are doing. You can get ideas and inspiration by seeing what’s popular.

Create a Schedule

Now that you know what kind of emails you are going to send and to whom, it’s time to plan an email marketing schedule. You need to figure out how often you are going to send out emails. This depends on the time and resources you have, and the goals you have set for your emails. Whatever schedule you set, your emails should be sent out on a regular basis, whether it’s daily, weekly or monthly. Remember, you don’t want to leave your readers in the dark nor do you want to annoy them with too many emails. Having a schedule is important because it gives your email marketing team a deadline. Everyone is bound to have their own schedules and be busy with other projects, so with a set schedule and plan, everyone will be on the same page.

After you have scheduled everything, you are ready to write and create your email and send it out! Make sure you’ve checked for typos and grammar. You will learn to improve your email marketing skills by sending out emails and by seeing how they perform. Creating an email marketing plan may seem like a lot of work, but it will save you time and energy in the end. Follow our guide and you will be running a successful campaign in no time! For email marketing services, please contact US Data Corporation at (888) 578-3282.

Photo courtesy of



Sign up for our free mailing list to receive our newsletter, special promotions, and more!

Follow Us

Facebook Twitter LinkedIn Google+ RSS Feed

Like Us on Facebook

Learn More About...

Email Marketing

Marketing Strategy

Direct Mail Marketing

Data Cards

Fun Marketing Facts

Mobile Marketing

Social Media

Happy Client Highlight

Work Tips

Recent Posts

5 Tips for Convincing Clients to Try New Marketing Strategies

Is Direct Mail Marketing Still Effective with Millennials?

Email Marketing Relevancy Is More Important Than Ever

5 Black Friday and Cyber Monday Email Marketing Guidelines

Marketing 101: What is Direct Marketing?


April 2017

January 2017

November 2016

October 2016

September 2016

August 2016

July 2016

June 2016

May 2016

April 2016

March 2016

February 2016

January 2016

December 2015

November 2015

October 2015

September 2015

August 2015

July 2015

June 2015

May 2015

April 2015

March 2015

February 2015

January 2015

December 2014

November 2014

October 2014

September 2014

August 2014

July 2014

June 2014

May 2014

April 2014

March 2014

February 2014

January 2014

December 2013

November 2013

October 2013

September 2013

August 2013

July 2013

April 2013

March 2013

February 2013

January 2013

December 2012

November 2012

October 2012

September 2012

August 2012

July 2012

June 2012

May 2012

April 2012

March 2012

February 2012

January 2012

December 2011

November 2011

October 2011

September 2011

August 2011

July 2011

June 2011