US Data Corporation Direct Marketing Blog

The Basics: Renting an Email List7:47 am

By Janet
The Basics: Renting an Email List

The Basics: Renting an Email List

Renting an email list is a widely-utilized marketing practice that can result in a great ROI if you know what you are doing and what you are looking for. You can gain access to thousands of new businesses and customers by promoting your business using email marketing. Your business probably has its own customer email list already, but if you are looking to expand your audience and reach new prospects, email lists are a great next step. In today’s blog post, we are going to go over the basics you should know about when renting an email list.

Email list rental is often viewed suspiciously in the marketing community, largely due to the practices of illegitimate list providers. It is true that there are some scam list providers out there, and we don’t like them any more than you do – after all, they give our industry a bad name! However, contrary to popular belief, it is also true that you can find responsive, clean, and opted-in email lists that will benefit your business. Having a good email list is one of the most important parts of a successful email marketing campaign. If you are getting stuck in spam filters or are simply not reaching the right people, you are not going to succeed. A good list company will provide you with email list recommendations that match your specific needs, audience, and goals. When renting an email list, make sure to ask:

What are the sources for the list?

How often is the list cleaned?

How can they ensure the emails are CAN-SPAM compliant?

Who else has rented email lists from them with results?

How long has the list company been around?

Never rent a list from a website or an unknown third party. These lists are usually out-of-date, not opted-in or CAN-SPAM compliant, and bad quality in general. Not only will these lists not give you the results you are looking for, they may hurt your business by giving you a bad reputation as a spammer. Look for list companies with good reviews and testimonials. Check them out on the Better Business Bureau website.  If the list deal seems too good to be true, it most likely is. A good email list takes time and effort to compile, so expect to pay a little bit more for a quality, opted-in list. The great response rates you see after the campaign will more than make up for the difference.

Renting an email list generally enables you to broadcast a single email marketing campaign. If you are renting an email list and using the email broadcasting provider to blast email campaigns for you, you never have to worry about your email list being out of date, as the provider should put a new list together right before each campaign deploys. If you are only renting an email list without extra email campaign services, the list will usually only be licensed for one-time use. These email lists are “seeded”, which allows the list company to ensure that the renter does not use the email list more than once. Email lists, (and marketing lists in general), grow out-of-date very quickly, which means that using the same email list multiple times is usually a bad idea anyway. This way, you can be sure that you are renting an email list that is fresh.

In terms of the success of your email campaign, list selection is tremendously important. Be as specific as possible about the list you want. A good email list company should have the ability to create targeted email lists based on the specific market and audience you want to target. You will probably provide them with the details necessary to make this happen, but email list experts should be able to help you brainstorm, and maybe even identify some opportunities that you hadn’t thought of before.

Marketers and email list renters should be careful and look for reputable companies that specialize in opt-in email lists compiled from respectable and identifiable sources. Renting a legitimate email list can provide a great opportunity to expand your business and spread brand awareness. If you are thinking about renting an email list, feel free to call US Data Corporation at 888-578-3282 for your email list solutions!

Photo courtesy of



Sign up for our free mailing list to receive our newsletter, special promotions, and more!

Follow Us

Facebook Twitter LinkedIn Google+ RSS Feed

Like Us on Facebook

Learn More About...

Email Marketing

Marketing Strategy

Direct Mail Marketing

Data Cards

Fun Marketing Facts

Mobile Marketing

Social Media

Happy Client Highlight

Work Tips

Recent Posts

5 Tips for Convincing Clients to Try New Marketing Strategies

Is Direct Mail Marketing Still Effective with Millennials?

Email Marketing Relevancy Is More Important Than Ever

5 Black Friday and Cyber Monday Email Marketing Guidelines

Marketing 101: What is Direct Marketing?


April 2017

January 2017

November 2016

October 2016

September 2016

August 2016

July 2016

June 2016

May 2016

April 2016

March 2016

February 2016

January 2016

December 2015

November 2015

October 2015

September 2015

August 2015

July 2015

June 2015

May 2015

April 2015

March 2015

February 2015

January 2015

December 2014

November 2014

October 2014

September 2014

August 2014

July 2014

June 2014

May 2014

April 2014

March 2014

February 2014

January 2014

December 2013

November 2013

October 2013

September 2013

August 2013

July 2013

April 2013

March 2013

February 2013

January 2013

December 2012

November 2012

October 2012

September 2012

August 2012

July 2012

June 2012

May 2012

April 2012

March 2012

February 2012

January 2012

December 2011

November 2011

October 2011

September 2011

August 2011

July 2011

June 2011