Monthly Archives: February 2015
Targeted Marketing: The Secret to Direct Marketing Success
According to the US Census Bureau, there are over 120 million households in the United States. When designing a direct marketing campaign for your business, it’s certainly not practical to target everyone. Not everyone will want or need your products, and sending direct marketing campaigns can be expensive. Since many businesses are dealing with a limited marketing budget, it’s important to focus your resources where they are most likely to result in sales. This marketing strategy is called targeted marketing, and it is truly the secret to producing successful direct marketing campaigns.
Sending direct marketing campaigns to a very broad audience is a common mistake, and it can be a costly one. Think about it: If your company sells diapers, for example, an untargeted campaign will probably reach some new parents, which is what you want. However, it will also be reaching teenagers, couples without children, and seniors, all of whom are extremely unlikely to purchase diapers any time soon. And you’re paying money for them to see your advertisement! Marketing to an untargeted audience risks spreading your money and resources too thin, and your response rates will likely be dismal. No wonder direct marketing is viewed with suspicion these days! However, smart businesses know the importance of zeroing in on a niche market. By choosing the right audience and tailoring your marketing messages accordingly, even the smallest businesses can give bigger corporations a run for their money. Continue Reading…
7 Stellar Welcome Email Tips
Say hello to the trusted “welcome” email. This simple email is one of the most important emails that you can send. A report by Experian shows that welcome emails have the highest open rates of any marketing email. The welcome email sets the tone for every subsequent email that you send to your subscriber, so make it good! A welcome email is one of the best ways to start on the right foot with a new prospect. Here are a couple of tips to help make sure your welcome email is memorable and effective.
1. Send it ASAP
When someone signs up for your email list, they are seeking more information about your company. Don’t leave them hanging. After a person has made the effort to sign up, it is a good idea to send a welcome email as soon as possible to acknowledge their interest. In today’s world, we love instant gratification. Email subscribers expect immediate confirmation when they sign up for something, and if they don’t get it, they think something is wrong. It is ideal to send the welcome email within the first 48 hours of signing up. Continue Reading…
4 Clever Direct Mail Ideas
Direct mail marketing is a great way to advertise and generate measurable sales results for your business. However, coming up with a clever direct mail creative can be a difficult task, and we all know how many direct mail pieces end up in the trash. The challenge is to make your mail piece stand out from the masses. Although direct mail is one of the most effective forms of traditional advertising, the pieces that are sent out do not have to be traditional in nature, and this is the key to catching someone’s attention before your mail piece is toast. There are many creative ideas you can utilize to produce a clever direct mail campaign that will boost response rates and, ultimately, increase your sales. Here are 4 ideas to get your creative juices flowing to boost results for your next direct mail campaign
1. Include a Sample
Who can say no to a freebie? Giving out free samples is a great way to grab your audience’s attention, and give them a taste of how great your products or services are at the same time. Continue Reading…
Infographic: Fascinating Direct Mail Facts
There is no denying that digital marketing is very popular right now. That does not mean that it is the only way to market. With a rich history and filled with experience, direct mail is still a well-loved marketing tool for businesses. Check out these fun direct mail facts in our infographic that prove how great direct mail is.
Sweet Tips for a Valentine’s Day Email Campaign
With Valentine’s Day right around the corner, it’s time for people to fall in love… with your company, that is! Valentine’s Day is a great holiday for marketers to promote their business, build relationships, and increase sales. Inboxes nationwide are heating up with love-fueled email messages touting everything from flowers to tech devices. You might have already noticed the rush of Valentine’s Day-themed emails in your own inbox. Research conducted by the National Retail Federation predicts that Valentine’s Day spending will reach $18.9 billion this year. No matter what industry you are part of, it’s not too late to hop on the bandwagon and execute your own Valentine’s Day email campaign. Here are 4 tips for your Valentine’s Day email campaign.
1. Segment by Gender
Right or wrong, Valentine’s Day is a very different holiday for men and women. Segment your email list by gender accordingly and customize different emails for women and men. This simple tactic can increase your results dramatically, because your offer is more relevant. If you do not appeal to the reader, your email may get deleted or marked as spam. This holiday, try emailing female-oriented offers to the men and vice versa. Remember that this holiday is all about giving. However, think about your targeted audience before doing this sort of segmentation – segmenting by gender is not appropriate for all audiences. Continue Reading…
Dive into 2015 with an Effective Marketing Plan: Email Marketing
Welcome to the sixth part of our 2015 Effective Marketing Plan blog series. So far, we have covered creating plans for social media marketing, content marketing, direct marketing, mobile marketing, and why it is important for businesses to have them. We are going to continue our series with email marketing today.
Email is a great marketing tool for businesses. This infographic shows that for every $1 spent on email marketing, the average return on investment is $44.25. Over 3.1 billion people in the world have an email account. If you’ve got a message or product to share, email is the way to go. How do you begin email marketing though? If you have an email list already, you could just send out marketing emails and see what happens. However, to improve your chances of success, it’s a better idea to develop an email marketing plan. Some of you may be asking, “Why do I need a plan?” Having a plan will add structure and purpose to your email campaigns. With a plan in place, you will know who you are emailing, why you are emailing them, and what you should include in your emails. An email marketing plan isn’t as hard to put together as you may think. This blog post will walk you through the main steps of planning for email campaigns. Continue Reading…
5 Tips to Get Your Direct Marketing Campaigns Noticed
Direct marketing campaigns are about making a direct connection with prospects and customers to promote your product and/or services. Direct marketing helps businesses communicate with their audience through a variety of marketing channels, including direct mail, email, telemarketing, and mobile marketing. Unlike media advertising, direct marketing lets you target specific people, often with a personalized message. Direct marketing can be a very cost effective way to generate sales and increase brand awareness, making it an ideal form of marketing for most businesses. Whether you are new to direct marketing or an experienced direct marketing veteran, here are 5 quick pointers to remember when devising a direct marketing campaign.
1. Target the Right Audience
Direct marketing allows you to generate a response from targeted audiences. You can focus your marketing resources where they will most likely receive results. Not properly targeting your audience hurts your brand when customers receive irrelevant material. It is important to identify and target the correct audience by delivering your marketing message using the right marketing channels at the right time. Continue Reading…
The Basics: Renting an Email List
Renting an email list is a widely-utilized marketing practice that can result in a great ROI if you know what you are doing and what you are looking for. You can gain access to thousands of new businesses and customers by promoting your business using email marketing. Your business probably has its own customer email list already, but if you are looking to expand your audience and reach new prospects, email lists are a great next step. In today’s blog post, we are going to go over the basics you should know about when renting an email list.
Email list rental is often viewed suspiciously in the marketing community, largely due to the practices of illegitimate list providers. It is true that there are some scam list providers out there, and we don’t like them any more than you do – after all, they give our industry a bad name! However, contrary to popular belief, it is also true that you can find responsive, clean, and opted-in email lists that will benefit your business. Having a good email list is one of the most important parts of a successful email marketing campaign. If you are getting stuck in spam filters or are simply not reaching the right people, you are not going to succeed. A good list company will provide you with email list recommendations that match your specific needs, audience, and goals. When renting an email list, make sure to ask:
What are the sources for the list?
How often is the list cleaned?