Monthly Archives: January 2015
Dive into 2015 with an Effective Marketing Plan: Mobile Marketing
Welcome to the fifth part of our 2015 Effective Marketing blog series. So far, we have covered social media marketing plans, content marketing plans, direct mail marketing plans, and why it is important for businesses to have them. We are going to continue our series with mobile marketing today. In an earlier blog post this year, we predicted that mobile marketing would be trending in 2015, and we still stand by this prediction.
According to research by the Pew Research Center, 90% of adults in the U.S. have cell phones, and more than half of those are smartphones. Smartphones and other mobile devices are one of the most significant technological and cultural revolutions in history. They have changed the way we communicate with each other. They have changed the way we live our daily lives, as well as altered how we market and advertise.
Marketers cannot ignore the importance of connecting with the modern, social, tech-savvy consumer. Mobile marketing is a must in 2015. Developing a mobile strategy that delivers results requires planning, an understanding of technology, a focus on great user experience, mobile-friendly content, budget, and proper reporting to evaluate the success of your mobile marketing. Continue Reading…
Dive into 2015 with an Effective Marketing Plan: Direct Mail Marketing
Welcome to the fourth part of our 2015 Effective Marketing blog series! So far, we have covered social media marketing plans, content marketing plans, and why it is important for businesses to have them.
Any good marketing campaign should start with a plan. The great American writer Elbert Hubbard once said, “A goal without a plan is just a dream.” Marketing is one of the single most important places you should focus your attention on when planning for your business. Marketing equals profit for your business when it is done right, and most businesses do not put as much effort into their marketing plans as they really should. In today’s blog post, we are going to review what you need to consider when planning your direct mail marketing campaigns.
Although direct mail usually results in a high ROI, it does require a bigger up-front investment than many other marketing strategies, so planning and scheduling your direct mail initiatives is even more important. Like any other marketing plan, you should start off by setting your marketing goals, defining your target audience, and figuring out how best to reach them. Once those are in place, you can move forward with planning your offers, scheduling and budgeting for them, and determining how you will evaluate the success of your direct mail campaigns. Continue Reading…
4 Tips for Coming Up With New Blog Post Ideas
We have all been there. We’ve all experienced a time, or many times, where we had no idea what to write about for our new blog post. Coming up with new blog post ideas is one thing, but coming up with good blog post ideas is another. It can be a challenge to churn out a blog post every week. If you’ve experienced blogger’s block like I have, I hope today’s blog post on 4 ways to find new blog post ideas comes in handy.
- Keep Track of your ideas
The thing about inspiration is that you don’t know when it’s going to strike! When the idea strikes, you need to be ready. Keep a document of some sort where you can keep track of your blog post ideas. This document should be in a place where you can access it at all times, like Google Drive or Dropbox. A piece of paper or old school Moleskin notebook is fine too, just make sure to have all of your ideas in one place so they are easier to find when you need them. Write down the idea the moment it comes, whether it is just a simple blog post title idea or a full-on outline. Don’t worry if the idea is good or bad. The point is to build up an inventory of blog post ideas to work from in the future. Continue Reading…
4 Ways to Build Your Email List Using Social Media
According to Hubspot’s research, email marketing is one of the most popular forms of marketing today. Email marketing is a great method for reaching prospects, as well as building relationships with customers. How can you utilize email to grow your audience and generate more leads and sales, then? The answer to that is grow your email list! One of the most important aspects of email marketing is convincing people to join your email list. You are probably already collecting email addresses through your company’s website, but what about on social media? You can use social media engagement to turn your followers and fans into subscribers. In today’s blog post, we are going to go over 4 different ways to build your email list using social media.
- Email Sign-Up Forms
In addition to your website, you should also set up a simple email sign-up form on your social media networks. This makes it easily available for your followers and fans to subscribe to your email list, even if they don’t feel like visiting your website. The best way to do this is to either add a link to your sign-up form in the bio and/or “About Me” section on your social media profile, or you could add a sign-up app directly onto social media pages that let you, such as Facebook. Continue Reading…
Dive into 2015 with an Effective Marketing: Content Marketing Plan
Whether you are a seasoned expert or just starting out with content marketing, you need a content marketing plan! According to research by Content Marketing Institute, 70% of surveyed marketers say they are planning on creating more content than they did last year. Content marketing identifies you as an expert in your field and provides information and/or content to your current and potential customers.
Like any other marketing plan, a content marketing plan starts with a goal. Ask yourself what your content marketing goal for the year is. What does your company want to accomplish with content marketing? Whatever the goal is, you will have a much easier time creating your content marketing plan if you have an idea of what your objectives are for the New Year.
The second step to a content marketing plan is identifying who your target audience, or “buyer persona,” is. According to the Buyer Persona Institute, a buyer persona is an example of the person who buys, or might buy, products like the ones you sell, based on what you have learned from research, customer conversations, and website analytics. Continue Reading…
Dive into 2015 with an Effective Marketing Plan: Social Media Marketing
Welcome to the second part of our 2015 Effect Marketing blog series! If you haven’t read our first post about what a marketing plan is and why it is important for your business to have one, click here.
Even though the weather is chilly, most marketers’ brains are warming up with ideas and plans on how to successfully market this year. Benjamin Franklin once said, “By failing to prepare, you are preparing to fail.” In today’s blog post, we’re going to go over the steps to creating a social media marketing plan for this year. Most businesses realize that social media is a crucial part of their marketing strategy, but not everyone executes their social media strategy as well as they could. That’s why it is important to develop a social media marketing plan to stay on track. Although there is no one right approach to social media marketing, the planning process is usually pretty similar no matter what your goals are. Hopefully this blog post will help you get started with your social media marketing plan for 2015.
Step #1: Know your goals
Decide how you want to use social media to contribute to reaching your company’s goals, such as: increasing brand awareness, generating leads, or retaining customers. Continue Reading…
Using Re-engagement Email Campaigns to Wake Up Inactive Subscribers
It’s a new year, but that doesn’t mean you should leave your old subscribers in the dust. Email marketing is a great personalized medium for reaching out to inactive subscribers. An inactive subscriber means someone who hasn’t opened, responded or clicked your emails within a certain amount of time. This could be anywhere between a month to a year, depending on what kind of email campaign you’re talking about. A daily deal site might define an inactive subscriber as someone who hasn’t engaged with their emails in 3 months, whereas a monthly newsletter may consider a subscriber inactive if they haven’t engaged in 6 months. With the use of email marketing, you can find out why they stopped buying or using your services, and offer them an incentive to awaken their stagnicity.
Here’s a list of some reasons why people may have become inactive:
- Your emails aren’t important to them
- Your emails are going into their junk/spam folders
- You email them too much and they only skim over your emails now
- You don’t email enough and they’ve forgotten who you are
- They only subscribed for that one-time deal
Dive into 2015 with an Effective Marketing Plan
Happy 2015! What better way to take on the new business year than with a fresh marketing plan? If you haven’t created your marketing plan yet, do not fret! Marketing departments across the world are in the same situation, and we are here to help guide you through the process. The following blog post will be the first part of our Effective Marketing Plan blog series.
Businesses that are successful in marketing customarily start with a marketing plan. A marketing plan maps out how you are going to put your marketing strategy into practice in the New Year. The marketing plan ensures that everyone on your team knows what you are trying to accomplish, how these goals will be measured, and how your marketing department will support the company’s overall goals for 2015.
In order to create an effective marketing plan, you need to have a firm understanding of your target market, your competitive position in that market, and how you intend to reach that market. Characterize your target market by their needs through market research. Estimate the size of your customer base (i.e. how many people purchase your products and/or services), demographic, income levels, and so on. With a better knowledge on your target market, you can address them better than your competitors. Continue Reading…