Monthly Archives: December 2014
Looking Forward: 2014 Marketing Trends That Will Grow in 2015
My, how 2014 has flown by! It’s the end of the year and the perfect time to look back and review marketing trends that were popular in 2014. By reviewing which marketing trends worked in 2014, you can decide which marketing strategies you will re-use in 2015, and which strategies you will set aside. Smart marketers know that they need to be in touch with marketing trends to succeed, or else they will be trampled by competitors. Here is a list of marketing trends that were popular in 2014, and I predict will continue to be trendy in 2015.
International Data Corporation reports that by the year 2017, 87% of connected device sales will be through smartphones and tablets. Why not start prepping for the mobile boom now? 2015’s marketing trends will play out largely on mobile devices, as growing number of users will be accessing products, services, apps, and information through the convenience of their smartphones and tablets. Be sure to incorporate mobile into 2015 by using responsive websites and design templates. Be prepared to invest in a quality mobile experience for your customers!
2014 was definitely a big year for content marketing. Content Marketing Institute reports that 93% of marketers used content marketing this year. Content marketing is creating and sharing valuable free content to attract prospects and convert them into customers. Continue Reading…
Different Ways to Use an Email Campaign
An email campaigns is a wallet-friendly marketing tool for businesses. It is practical and convenient, as long as your have internet. Email campaigns are a great way to keep you company alive and in the minds of customers and prospects. An email campaign is more than just sending out a coupon though. There are many different ways you can use email to approach your audience. In today’s blog post, we are going to take a look at a couple of different ways you can use email for your business, besides coupons.
The purpose of welcome emails is to welcome new members, of course! This type of email campaign helps you get off to a good start with your new email subscriber. A welcome email gives you a chance to thank the new customer for signing up. You can use this email to let your new customer know that they will get out of their new membership. This reinforces the customer’s decision of joining. Continue Reading…
4 Email Marketing Myths Demystified
There are many rumors and myths about email marketing. Marketers can’t seem to make up their minds on whether email marketing is dead or alive to how often emails should be sent out. Here are a couple of email marketing myths that I thought we should go over and demystify.
1. Email is Dead
Email is actually quite alive. According to research by the Radicati Group, there are nearly 3.9 billion email accounts worldwide. BILLION, not million. The number is expected to increase to 4.9 billion by the end of 2017. That is a lot of prospects . Email marketing is also the most trusted form of communication. 77% of consumers choosing email over other online channels. 80% of marketers report email as the strongest performing media buy. Continue Reading…
4 Ways to Integrate Email and Social Media Marketing
Email marketing or social media marketing? How about both? If you are not already utilizing them together, you are missing out on some awesome benefits. Email and social media marketing are like peanut butter and jelly. One is good by itself, but is even better when combined with the other! Email and social media marketing are different and excel in different areas, which is exactly why it is a great idea to use them together.
When you integrate email and social media marketing, they can broaden your audience reach, spread brand awareness, gain traffic, and help you connect with different types of people. Social media can increase the number of people who receive your email campaigns. Your emails can potentially go viral after being shared through social media, resulting in increased click, open, and conversion rates.
Combining email and social media marketing can help you identify your main influencers. Most email service providers include metrics on who has shared your emails, as well as the effect their sharing has caused. This data can help improve insight of your audience and help you better target your future marketing campaigns. Continue Reading…
Time-Saving Email Templates for Holiday Marketing
Can you believe it? It’s almost mid-December already! Hopefully you are planning ways to stay connected to your audience throughout this important time of the year. If you are like most businesses, then email marketing probably plays a huge role in your holiday marketing strategy. Email marketing lets you reach your audience in a place they most likely check every day: their inbox.
Creating great-looking email marketing campaigns is easier than you think! You do not have to be an email wizard or graphic design guru to craft a professional-looking email creative. There are plenty of resources on the internet where you can get email templates to use. In today’s post, I have rounded up a few different websites where you can get ready-made email templates for your holiday marketing. Continue Reading…
Holiday Direct Mail Campaigns: Things to Check Before You Launch
The holiday season is one of the busiest times of year for marketers. I can’t promise you that the craziness has passed with Black Friday and Cyber Monday; however, there is an upside to that! This festive season still has many marketing opportunities coming up. Spending increases during the holiday season, and it is important to make sure that your business is ready to take advantage of the holiday marketing boom. Prepare your direct mail marketing for the next holiday rush with this checklist. By following these guidelines, your direct mail marketing results will have you cheering with joy.
There’s nothing worse than realizing that you have sent your direct mail copy to the printer, or that you have mailed it out with a typo in it. No one can afford to send out a flawed direct mail campaign during the most important shopping season of the year! Sometimes it is hard to see your own typos, so before sending your campaign, make sure a different person reads the copy for you to make sure there aren’t any mistakes.
Make it Personal
Show your customers that you understand their needs this year by tailoring the direct mail piece to them personally. You can put the recipient’s full name in the direct mail’s send-to address instead of “Current Resident”, and/or use their name in the direct mail piece’s headline. You can also tailor your copy to recommend products or services based on the recipient’s previous purchases. Since mailing lists can be highly targeted, personalizing your direct mail to make your recipients feel special this holiday is easier than ever.
This is a must. If you do not have a clear call-to-action, you are missing out on a critical step in the direct mail marketing process. The CTA prompts your reader to take an action and respond to your offer. People usually skim or skip through pieces, so make sure the CTA is easy to find, or your recipients might not know what to do next. After you have explained what the offer is in the direct mail piece, you have to encourage them to take action and tell them how do so.
Help your direct mail recipients get into the holiday spirit with your direct mail piece’s design. Having an eye-catching design will make your piece stand out and increase its chances of being read. This can be as simple as using holiday colors and/or images in your direct mail creative. These elements can set the festive mood of your direct mail piece. Consider hiring a graphic designer if you do not have designing experience or an in-house designer. Give your direct mail creative the attention it deserves, because recipients won’t give it much attention if it looks bad.
The holiday season can be very stressful for marketers, but just take a deep breath and hang in there! Even if people do not respond immediately to your holiday direct mail campaign, it is important to look at it as an investment. Promoting with direct mail before and after the major holidays ensures that your business will be remembered by customers when they are ready to buy. Follow this checklist and you are bound to have an awesome direct mail campaign for the next holiday and beyond. If you need extra help with direct mail marketing, US Data Corporation would be happy to help. Contact us today to get your holiday direct mail campaign going at (888) 578-3282.
Image Courtesy of freedigitalphotos.net
Best 2014 Cyber Monday Email Campaign Tactics
Cyber Monday is the fastest growing online shopping day of the year. According to IBM’s Digital Analytics Benchmark, this year’s online sales went up by 8.5% compared to last year’s Cyber Monday sales, although according to Adobe’s 2014 Digital Index Online Shopping report, it may have increased as much as 15.4%. Whichever report you decide to believe, one thing is clear: online sales definitely increased on Cyber Monday this year. These numbers make Cyber Monday 2014 the biggest day in US online shopping history, shattering records of previous years!
The Custora E-Commerce Pulse report says that overall growth for the holiday weekend sales was driven by mobile shopping, Google searches, and email marketing. Who said email marketing was dead? Email marketing is still an effective option for marketers, and given the online focus of Cyber Monday, email campaigns are particularly effective on this day. That brings me to the main topic of today’s blog post: the best 2014 Cyber Monday email campaigns. Here are some email campaign highlights of Cyber Monday 2014 that stood out to me as great email marketing examples, and why they grabbed my attention. Continue Reading…