US Data Corporation Direct Marketing Blog

Email Marketing Strategy Tips for Black Friday & Cyber Monday7:30 am

By Janet
Email Marketing Strategy Tips for Black Friday & Cyber Monday

Email Marketing Strategy Tips for Black Friday & Cyber Monday

The holiday shopping season is approaching fast. Are you prepared? Do you feel confident that your current email marketing strategy is ready to captivate consumers? You are in the right place if you are in need of email marketing strategy inspiration. Today we are going to go over a few tips on how you can prepare you email marketing strategy for Black Friday and Cyber Monday, two very important events during the holiday season.

Strategy 1: Tease Them

Consider adding sneak peeks of your Black Friday and Cyber Monday deals to your email marketing strategy. Do this by sending out an email campaign that leads up to your Black Friday and Cyber Monday offers. Let your prospects know about your deals in advance. Online consumers take a hands-on approach to heavily discounted deals on events like Black Friday and Cyber Monday. They will research and compare discounts in advance so they are prepared to get the best deal when the day comes. These lead-up emails will keep your products and services in mind and include your business in their Black Friday and Cyber Monday preparations.

Strategy 2: Make it Urgent

Along with building anticipation, building urgency with your email campaign can help drive up your Black Friday and Cyber Monday sales. This can be done through the use of time-sensitive emails and online offers. Some strategies you can use to build up anticipation and urgency are limited-time deals and discount codes that have an expiration date offered in your emails.

Here’s an example of an urgent “Don’t miss out!” email marketing strategy performed by Zulily.

zulily - Don't Miss Out!

zulily – Don’t Miss Out! (Source:

Strategy 3: Go Mobile

According to IBM 2013 Holiday Benchmark Reports, mobile traffic was 39.7 percent of all online traffic on Black Friday last year. This includes traffic through smartphones and tablets. Despite many customers being back at work on Monday, mobile sales increase on Cyber Monday as well, even though most businesses utilize desktop computers. Mobile traffic reached 21.8% of all total online sales in 2013. You should definitely make sure your email marketing strategy includes mobile compatible email campaigns.

Here is a quick checklist to help with your mobile email marketing strategy:

  • Use responsive email template designs to enable your email layout to scale and work effectively on a smaller smartphone and tablet screens.
  • Make sure your main call-to-action is visible on a mobile device without the user needing to swipe down.
  • Don’t forget about your landing page! The email should take your email receiver to your main website where they can learn more about your product and purchase it – and that landing page needs to be responsive too.

Black Friday remains to be one of the best profitable holidays for businesses. Although, Cyber Monday dominates when it comes to online sales revenue over the Thanksgiving weekend. Cyber Monday online sales were up 31.5 percent over Black Friday, according to IBM’s report. So, take advantage of the holidays, up your email marketing strategy game and you are bound to increase your sales this holiday season!

Photo courtesy of



Sign up for our free mailing list to receive our newsletter, special promotions, and more!

Follow Us

Facebook Twitter LinkedIn Google+ RSS Feed

Like Us on Facebook

Learn More About...

Email Marketing

Marketing Strategy

Direct Mail Marketing

Data Cards

Fun Marketing Facts

Mobile Marketing

Social Media

Happy Client Highlight

Work Tips

Recent Posts

5 Tips for Convincing Clients to Try New Marketing Strategies

Is Direct Mail Marketing Still Effective with Millennials?

Email Marketing Relevancy Is More Important Than Ever

5 Black Friday and Cyber Monday Email Marketing Guidelines

Marketing 101: What is Direct Marketing?


April 2017

January 2017

November 2016

October 2016

September 2016

August 2016

July 2016

June 2016

May 2016

April 2016

March 2016

February 2016

January 2016

December 2015

November 2015

October 2015

September 2015

August 2015

July 2015

June 2015

May 2015

April 2015

March 2015

February 2015

January 2015

December 2014

November 2014

October 2014

September 2014

August 2014

July 2014

June 2014

May 2014

April 2014

March 2014

February 2014

January 2014

December 2013

November 2013

October 2013

September 2013

August 2013

July 2013

April 2013

March 2013

February 2013

January 2013

December 2012

November 2012

October 2012

September 2012

August 2012

July 2012

June 2012

May 2012

April 2012

March 2012

February 2012

January 2012

December 2011

November 2011

October 2011

September 2011

August 2011

July 2011

June 2011