Monthly Archives: November 2014
3 Steps to Writing Better Direct Mail Copy
It’s no secret that many direct mail pieces end up in the trash without even a glimpse, but there are ways to avoid this sad outcome. How do you do this, you ask? You need to hook your reader with your direct mail’s copy first. The “hook” can be a phrase, statement, or image that will draw in the reader and hopefully convince them to read the rest of your direct mail piece. Once you have successfully hooked in your reader, it is time to reel in the potential prospects with an encouraging call-to-action (CTA). There are a couple of factors that are important when writing compelling copy that will successfully catch your readers’ attention before your mail piece ends up in the dreaded waste bin. Here are some tips and tricks on how to write better direct mail copy with an effective CTA.
Keep it Short and Sweet
Keeping your opening hook short and sweet is key. Try writing a good catchphrase that grabs readers’ attention and convinces them to keep reading. Research conducted by Statistic Brain shows that an average adult only has an attention span of 8 seconds. This means you only have a couple of seconds to grab someone’s attention and get them to engage with your direct mail piece. Above all other things, you should keep the content in your direct mail simple and to the point. People will not read your direct mail if it is crammed with a bunch of information. When you design a direct mail piece, try asking yourself these questions: Continue Reading…
A Glimpse at Google Inbox App and What it Means for Email Marketers
Google launched their new email app called Inbox a few weeks ago. This isn’t the first time that Google has introduced something new to its email audience. It was only last year when Google integrated category tabs into their Gmail inbox. Remember? Email marketers freaked out thinking that their emails were going to rot in the Promotions tab off to the side of Gmail’s inbox. Google is playing with the hearts of email marketers once again with their new Inbox app. Google’s new Inbox does not seem to be as shocking of a change as last year’s Gmail tabs, but it is still making email marketers wonder how this new app will affect their work. Today, we are going to take a look at some of Inbox’s functions and also how the new email app will affect email marketers.
According to Google’s Blog, Inbox is not meant to be a replacement for Gmail. It is rather a take on what Gmail could be if Google re-invented it. Inbox was created for people who receive hundreds of emails every day. This app is Google’s attempt to make the inbox more organized without much user effort. Google’s other big focus is trying to make email more mobile-friendly. Rather than updating Gmail’s web and mobile email interfaces, Google created an entirely new app to make it more like a new email app rather than an email provider. Continue Reading…
5 CAN-SPAM Mistakes That Can Tank Your Reputation
Perhaps you are new to email marketing and are excited about sending out your first email. Maybe you have been in the business for a while and are excited about a brand new email campaign you are about to launch. No matter how experienced you are, it is easy to make CAN-SPAM mistakes when you are eager and in a rush. Of course that’s never a good feeling, but if you violate a CAN-SPAM requirement in your rush, that could end up being a very costly mistake for you or your business. Given the high stakes, it’s always important to have a solid understanding of the CAN-SPAM law – and of common violations that marketers often make. Keeping these CAN-SPAM mistakes in mind will ensure that your email marketing campaigns are compliant, even when you’re short on time.
Please note that this blog post is meant to provide you with general information on the CAN-SPAM law, and does not constitute legal advice. Our email marketing experts at US Data Corporation are available to assist you if you need help. However, we are not attorneys, so please contact a licensed lawyer for legal advice.
- Not Having Permission
You must have permission from every recipient you plan on sending emails to. Permission means that these people have opted-in and requested emails from you. When you create a email list, you have the option to choose how you want your subscriber to opt-in to your emails: single opt-in or double opt-in. Single opt-in is when a new email subscriber signs up and provides their email address on your website, and then receives your emails. Continue Reading…
Email Marketing Strategy Tips for Black Friday & Cyber Monday
The holiday shopping season is approaching fast. Are you prepared? Do you feel confident that your current email marketing strategy is ready to captivate consumers? You are in the right place if you are in need of email marketing strategy inspiration. Today we are going to go over a few tips on how you can prepare you email marketing strategy for Black Friday and Cyber Monday, two very important events during the holiday season.
Strategy 1: Tease Them
Consider adding sneak peeks of your Black Friday and Cyber Monday deals to your email marketing strategy. Do this by sending out an email campaign that leads up to your Black Friday and Cyber Monday offers. Let your prospects know about your deals in advance. Online consumers take a hands-on approach to heavily discounted deals on events like Black Friday and Cyber Monday. They will research and compare discounts in advance so they are prepared to get the best deal when the day comes. These lead-up emails will keep your products and services in mind and include your business in their Black Friday and Cyber Monday preparations. Continue Reading…
3 Things the Best Holiday Email Campaigns Have in Common
Halloween is finally over. The candy and tummy aches have passed, and the pumpkins have been smashed. You know what that means! It is officially the holiday season, and it’s also the busiest season for businesses and marketers. So grab your peppermint hot chocolate and buckle down, because ‘tis the season to plan out your holiday email campaigns. Here are a couple of tips to get you started on prepping your holiday email campaigns for this festive season.
Holiday Email Design
Well-designed email campaigns are always important but, during the holiday season, it is particularly imperative to pay attention to design so that your emails get the results you are looking for. Let’s start with the basics – holiday colors! You’ve got your pretty fall color palette for Thanksgiving, your traditional green and red for Christmas, blue and white for Hanukah, and more. Colors are a great way to get into the holiday spirit, but you don’t need to go overboard with your designs.
For professional email campaigns, subtlety is better. It is important that your audience still knows that the email is coming from your business. So rather than going crazy with your holiday email design, try adding an easy, festive spark to your holiday email campaigns by Continue Reading…