Monthly Archives: September 2014
CASL: Learning Aboot the Canadian Anti-Spam Law
If you are an email marketer, you may have heard that Canada recently passed legislation to regulate email marketing. The Canadian Anti-Spam Law (CASL) went into effect on July 1st, 2014, but lots of marketers are still in the process of navigating these new rules. If this includes you, don’t worry – you’ve still got plenty of time to figure it out, and we’re here to help you get a handle on it. There is a three-year transition period to allow email marketers to adjust to these new regulations, so now is the perfect time to make sure your marketing practices adhere to these new rules.
Please note that this blog post is meant to provide you with general information on the new Canadian Anti-Spam law, and does not constitute legal advice. Our email support team at US Data Corporation is available to assist you if you need help. However, we are not attorneys, so please contact a licensed lawyer for legal advice.
Even though you may live in the United States, or some other part of the world besides Canada, this law still applies to you if you send emails to an address in Canada. Continue Reading…
Quick Tips to Improve Your Email Campaign
This means the inbox is a battlefield. There is a continuous stream of competing emails flowing in. So, how do you make your email campaign stand out from the rest? Below are tips on how to improve the two most important parts of an email campaign to increase the chances of your email being read by your targeted audience: The subject line and the content.
The Subject Line
The subject line is crucial. It is important because it is the first thing the receiver sees, and it will determine whether or not they want to further pursue your email. The most effective subject lines are short, sweet, and to the point. Research carried out by Informz has found that subject lines fewer than 10 characters long had an open rate of 58%. The subject line should set-up your receiver’s anticipation of what to expect in the email. According to MailChimp, “When it comes to email marketing, the best subject lines tell what’s inside, and the worst subject lines sell what’s inside.” Continue Reading…
Direct Marketing Traps and How to Escape Them
Direct marketing has been around for ages. It is one of the oldest types of marketing out there that is still successfully used today. After years of use, we have learned that there is a science to direct marketing. Instead of mass mailing lame, generic postcards, marketers want to use enticing direct marketing to catch their audience’s attention and get a response. Used properly, direct marketing still proves to be an effective marketing tool, but starting a campaign with something boring and cheesy can be annoying to the customers and costly to the marketer. Here are 5 common direct marketing mistakes that can be traps to unsuccessful campaigns, but we have provided you with ways to escape them!
1. Targeting too Broadly
When your targeted audience is too broad it results in wasting marketing dollars. Not properly targeting your audience hurts your brand when customers receive irrelevant materials. It is important to identify and target your ideal prospects by delivering your marketing message using the right channels at the right time. For example, if you are targeting audience in the 13-30 age range, Facebook is probably a good place to find them. If you are after slightly older, techy males, then Google+ is a good idea. If you are using direct mail and/or email marketing, make sure your mailing list or email list is clean and up-to-date. You should know who your audience is, what they value, what they want and how you can help them before you do anything at all.
4 Hashtag Mistakes to Avoid on Social Media
As of 2014, most companies are utilizing social media as a marketing tool. Marketers have embraced it to better communicate and interact with their target audience as well as expand their reach online. With the use of social media sites like Twitter, these brands have also adopted the use of hashtag. When used correctly, hashtags can be a huge benefit. They categorize your tweets, making it easier for other users to find specific tweets about a topic of interest, which often leads to gaining followers and interactions. As simple as using a hashtag is, it is also easy to make a hashtag mistake. I have compiled a list of 4 common hashtag mistakes, as well as how to fix them.
According to Twitter and their help center “The “#” symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.” Anyone that has been on or around social media recently is probably familiar with the “#” sign, or at least have seen it, but for those that are not very well-versed in the hashtag concept, users simply assign a word or phrase prefixed with the symbol # to make information easier to find on social media platforms.
Why Email Marketing is Still Hip
Happy birthday to Email who turned 32 years old this past Labor Day weekend! As the saying goes, 30s is the new 20s! Even though email marketing may strike many as out-of-date and social media marketing seems to be getting all the glory these days, email marketing is NOT dead. It is understandable that marketers would want to try out the newest marketing strategies – after all, younger types of marketing have glitz and glamour. However, that does not mean traditional marketing methods have lost their effectiveness. Here are a couple of reasons why email marketing still works.
Research shows that email marketing is far more effective at bringing customers to your business than social media. Email marketing is also very cost-effective. According to DMA, email marketing has an ROI of around 4,300% (the two zeros are not a typo). Email marketing practically pays for itself! Did you know there are nearly 3 times more email users than Facebook and Twitter combined? So, even though social media is a valuable tool for a business because it is great for customer engagement, it is not always the best way to drive sales. This is why the savviest online marketers have no intention of giving email marketing up any time soon. With the popularity of smartphones and tablets, people are always reading emails on the go. This enables you to be connected to them where ever they are.