Monthly Archives: August 2014

5 Ways to Maintain Productivity at Work7:24 am

By Janet

5 Ways to Maintain Productivity at WorkThe United States Department of Labor has released statistics indicating that productivity at work is up and employment is down. That means that fewer people are in the workplace, but now they have to work harder and longer! No wonder so many people are always tired and gulping down coffee and energy drinks. Since there is only 24 hours in a day you not only have to maintain more productivity at work, but also maintain the energy to do so. It is also important to stay happy – otherwise you will dra
g yourself down and end up a grumpy Grinch, and affect other people along the way.

We have all experienced the afternoon lull. The after-lunch coma. The 3 o’clock slump. The best thing to do is to get plenty of sleep the night before, but sometimes it is hard to follow through. Maybe you had to finish up work late last night. Or you could not fall asleep, staring at the ceiling for hours. hatever the reason, we have all suffered the consequences from the night before, affecting our productivity at work the next day, and it sucks. The demands of work are keeping people so busy these days, sometimes we forget the simple things that make us feel energized. I have compiled a list of 5 ways to help you energize or re-energize and get through the work day at times like these.

Continue Reading…

The Pros and Cons of Video in Email Marketing7:30 am

By Janet

The Pros and Cons of Using Video in Email MarketingA lot of people are talking about using video in their email marketing campaigns. Many love the idea, but sometimes it is easier said than done. Video is often a great strategy for marketers because videos can be more emotionally engaging than simple text or images. Researchers have found that emails with video content tend to have better open, click-through and conversation rates. It also improves engagement. However, there are definitely some complicating factors to consider if you’re thinking about mixing video and email marketing. Is using video in your email marketing the right strategy for you? I have compiled some pros and cons for you to help decide whether or not you should use video in your next email marketing campaign.

The Pros:

Every marketer hopes to get higher click-through rates with their emails. What better way to do that than an enticing video directly in the inbox? According to ReelSEO, videos in emails have a 55% higher chance of click-through rates. Even just the word “video” in the subject line is said to increase email opens by 20%. A few other things to consider:

Continue Reading

How to Recover From an Accidental Company Email Blast7:30 am

By Janet

How to Recover From an Accidental Company Email BlastMaybe you are in a rush and end up sending out a company mass email blast before thoroughly checking for mistakes. Or, perhaps you had too much coffee and your index finger is feeling a bit trigger-friendly this morning. Whatever the reason, it is very possible for you to send out an email blast you did not mean to. Well, today we are going to discuss how to recover from this heart-sinking mistake. Does this sound good to you? Then, continue reading today’s blog!

So, let’s say that one of those things happened to you… What do you do? How do you fix it?

You send everyone on your contacts list (personal and business) a picture of a baby kitten stuck in a mason jar, with the words “Oh, s***!” hovering in a speech bubble above its head.

Okay, maybe not. Although this image may be funny to a close friend, it could also offend many of your business contacts, potentially affecting your relationship with them.

That is one of many things that can go wrong when you send out an accidental email blast. You might accidentally send the wrong kinds of emails or use language that offends your recipients.

Continue Reading…

Content Marketing Refresher and Resources7:30 am

By Janet

Content Marketing Refresher and ResourcesIt’s been a half a year since we wrote about content marketing on our blog. I thought it would be a great idea to refresh everyone’s memory starting from the basics and remind you what it is and why it is awesome.

If you have spent any amount of time on digital marketing websites, you have probably seen the term “social media”, and, more recently “content marketing.” You probably already know what social media is and are involved in it some way or another…because everyone and their friend’s sister’s cupcakes have a Facebook. Social media started as a personal platform, but has since become a great tool for businesses to promote themselves. It is also used to create brand awareness and connect with their audience. However, social media is not what I am going to talk to you about today. Today, we are going to focus on “content marketing.” Why did I bring up “social media” then, you ask? Because, the two subjects overlap in many ways.

Continue Reading…