US Data Corporation Direct Marketing Blog

How Klout can Guide Your Social Media and Content Marketing Strategy7:00 am


By Kristen Dabrio

How Klout can Guide Your Social Media and Content Marketing StrategyTo many long-time marketers, Klout might seem like a useless tool used to brag about social influence. If you’re unclear about what Klout actually does, here’s a quick run-down. Klout uses social media accounts, such as Twitter, Facebook, Google+, and LinkedIn, to grade online participants. When you create an account and add all your social media sites, Klout will give you a Klout Score from 1-100. The more influential you are, the higher your Klout Score. Clearly, your Klout Score will very rarely be something your customers are checking up on, but it can help you amp up your social media marketing and content strategy. Here are a few reasons why you should consider focusing on your Klout Score.

It will help you keep your online profiles updated

Since Klout takes the consistency of your profiles into account, you will need to keep your online profiles accurate. It’s always a good idea to check out your social media sites and see what you can update. You don’t want your social media profiles to have inaccurate information because that will make your company look unprofessional.  Klout can help you focus on the image of your company and your overall social media marketing strategy. You wouldn’t hand out an outdated business card or send customers to an outdated website, would you? Make sure you put the same attention into your social media sites.

It will make you think about the content you share

If you haven’t been creating or sharing much content, your Klout Score will show it. Recently, Klout has begun offering a content marketing tool that suggests content for users to share to their followers. Sam Fiorella from The Huffington Post explains, “instead of creating original content that your audience wants to share, Klout will present content from others that can be shared. The hope, presumably is to increase the likelihood that users’ content will be responded to or be retweeted.” Once you start thinking about what you share and what impact it will have on your Klout Score, this could help you focus more on putting out great content. Even if you’re not too worried about your Klout Score, you can still take the time to put out the content that best fits your company.

It will force you to pay attention to others

Klout will most likely inspire you to check out what your competition is doing and focus more on what your customers want. Make sure you check out what people in your industry are talking about and what concerns them the most. Engage your customers and do your best to have a conversation with them. Figure out how you can best reach them. Keeping an eye on Klout will hopefully get you to think more about your customers and what they want from your company. It’s important to remember that social media marketing isn’t just about sharing content—you need to show your followers that you’re listening to them and that you care about them. If you want to improve your social media strategy, you need to focus on engagement, which Klout can help you out with.

Give Klout a try if you’re looking for ways to improve your marketing strategies. You might think about your content in ways you haven’t tried before and you might see your social media interaction improve. Have you tried Klout? What do you think? Share with us!

Image Courtesy of Freedigitalphotos.net

Search

Newsletter

Sign up for our free mailing list to receive our newsletter, special promotions, and more!

Follow Us

Facebook Twitter LinkedIn Google+ RSS Feed

Like Us on Facebook

Learn More About...

Email Marketing

Marketing Strategy

Direct Mail Marketing

Data Cards

Fun Marketing Facts

Mobile Marketing

Social Media

Happy Client Highlight

Work Tips

Recent Posts

5 Tips for Convincing Clients to Try New Marketing Strategies

Is Direct Mail Marketing Still Effective with Millennials?

Email Marketing Relevancy Is More Important Than Ever

5 Black Friday and Cyber Monday Email Marketing Guidelines

Marketing 101: What is Direct Marketing?

Archives

April 2017

January 2017

November 2016

October 2016

September 2016

August 2016

July 2016

June 2016

May 2016

April 2016

March 2016

February 2016

January 2016

December 2015

November 2015

October 2015

September 2015

August 2015

July 2015

June 2015

May 2015

April 2015

March 2015

February 2015

January 2015

December 2014

November 2014

October 2014

September 2014

August 2014

July 2014

June 2014

May 2014

April 2014

March 2014

February 2014

January 2014

December 2013

November 2013

October 2013

September 2013

August 2013

July 2013

April 2013

March 2013

February 2013

January 2013

December 2012

November 2012

October 2012

September 2012

August 2012

July 2012

June 2012

May 2012

April 2012

March 2012

February 2012

January 2012

December 2011

November 2011

October 2011

September 2011

August 2011

July 2011

June 2011