US Data Corporation Direct Marketing Blog

How Direct Mail and Social Media Can Work Together2:12 pm


By Kristen Dabrio

How Direct Mail and Social Media Can Work TogetherDo you often run direct mail campaigns? Have you been seeing the results you’ve hoped for? If you want to build a great direct mail piece that draws in new business, consider connecting it to your social media sites. We often forget the potential power of social media marketing and how it can make a traditional marketing campaign stronger. Since so many people are online and use social media on a daily basis, you don’t want to miss out on an excellent marketing opportunity.  Here are a few ways that should help you use social media marketing to compliment your direct mail campaigns.

Promote your social media channels

If you’re creating a direct mail piece, make sure you include your important social media sites. Obviously, you won’t want to list every single place your recipients can find you online, but you should always include your website and any social media sites related to your promotion. Let your audience know where they should go to redeem your offers. Draw in traffic to your main site or a landing page. Don’t be afraid to promote your channels!

Create an offer that can be redeemed on a specific site

If you want to use your direct mail campaign to gain more online followers, create an offer that can only be redeemed on a specific site. For example, you can encourage your recipients to add your company on Facebook and offer a 10% discount once they do.  The point is, you can use your direct mail piece to promote one of your social media sites. If they interact with you online, they might be more likely to purchase from you. Allow for more opportunities for your customers to engage with you!

Include a QR code

It’s becoming harder and harder to find someone who doesn’t have a cell phone in hand, so use this to your advantage. By incorporating QR codes into your direct mail campaigns, you’ll be able to add more to your piece. Marketing Profs explains; “When customers scan your QR code with their smartphone, they can access a good deal more information than you would ever be able to fit on a direct mail piece, sign, ad, or business card.” Use this to your advantage and make sure you let your recipients know what the QR code offers them.

Let your recipients know about social media contests/promotions

Your direct mail piece is a great place to let your recipients know about any current contests or promotions active on your social sites. If you want to get more people involved in what’s going on with your company, tying in your social media campaign with your direct mail campaign can help build more interest. People will be more willing to check out your social sites if they might get something out of it. Take the time to figure out how you can use your social media sites to make your direct mail piece stronger.

Learning how to connect your campaigns can help you make your campaigns stronger and draw in new customers. Do you have anything to add to this list? What has worked for you in the past? Share with us in the comments!

Image Courtesy of Freedigitalphotos.net

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