Monthly Archives: July 2014

How Direct Mail and Social Media Can Work Together2:12 pm

By Kristen Dabrio

How Direct Mail and Social Media Can Work TogetherDo you often run direct mail campaigns? Have you been seeing the results you’ve hoped for? If you want to build a great direct mail piece that draws in new business, consider connecting it to your social media sites. We often forget the potential power of social media marketing and how it can make a traditional marketing campaign stronger. Since so many people are online and use social media on a daily basis, you don’t want to miss out on an excellent marketing opportunity.  Here are a few ways that should help you use social media marketing to compliment your direct mail campaigns.

Promote your social media channels

If you’re creating a direct mail piece, make sure you include your important social media sites. Obviously, you won’t want to list every single place your recipients can find you online, but you should always include your website and any social media sites related to your promotion. Let your audience know where they should go to redeem your offers. Draw in traffic to your main site or a landing page. Don’t be afraid to promote your channels!

Create an offer that can be redeemed on a specific site

If you want to use your direct mail campaign to gain more online followers, create an offer that can only be redeemed on a specific site. For example, you can encourage your recipients to add your company on Facebook and offer a 10% discount once they do.  The point is, you can use your direct mail piece to promote one of your social media sites. If they interact with you online, they might be more likely to purchase from you. Allow for more opportunities for your customers to engage with you!

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Lesser-Known CAN-SPAM Laws You Need to Be Aware of1:10 pm

By Kristen Dabrio

Lesser-Known CAN-SPAM Laws You Need to Be Aware ofAs an email marketer, it’s necessary to understand all aspects of the CAN-SPAM laws. It’s easy to coast by only understanding the basics, but there are lesser-known CAN-SPAM laws to be aware of if you want to remain complaint and avoid fines. No one wants to lose revenue due to easily avoidable mistakes, so take the time to make sure all your emails follow the laws. If you want to continue running successful email campaigns, check out what you can do to be extra safe.

Subject lines must reflect content in email message

Most marketers are aware that they cannot use deceptive subject lines, but you also need to make sure your subject lines match the content inside your email message. You need to let your recipients know what your email is about and your actual email must reflect that information. Exciting subject lines that get your recipients to immediately open your emails might sound enticing, but if your content doesn’t match, you could find yourself in trouble.

Disclose if your message in an advertisement

If the intent of your message is to sell something, you must identify somewhere in your email that the message is an advertisement. This can be done in a number of ways—fine print at the bottom, caption above or below your images, in the wording of your content, etc. You will be violating CAN-SPAM laws if you don’t find a way to let your recipients know that you’re attempting to sell them something.

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5 Great Marketing Quotes Explained to Inspire Your Campaigns7:00 am

By Kristen Dabrio

5 Great Marketing Quotes Explained to Inspire Your CampaignsWe all need a little inspiration from time to time, so if you’re feeling less motivated about your marketing efforts, it helps to take advice from the industry greats. Maybe you’ve heard these quotes a thousand times before, but taking the time to process what they mean could make all the difference in your marketing campaigns.  If you need to jump-start your campaigns or you’re trying to look at things from a fresh angle, here are five great marketing quotes to help inspire you.

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter Drucker

Peter Drucker, industry management expert and author of 39 books, believed that all marketers should understand their customers above all else. Seeking out customers that already have an interest in what your company provides is the key to selling your product or service. You need to have a deep understanding or your audience in order to be successful at marketing. Do the hard work of getting to know your customers and your products will—as Drucker says—practically sell themselves.

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The Dos and Don’ts of Building a Direct Mail Campaign7:00 am

By Kristen Dabrio

The Dos and Don’ts of Building a Direct Mail CampaignRunning a direct mail campaign can often yield great results and help you build a well-rounded marketing strategy for your company. Even in this digital age, direct mail campaigns shouldn’t be ignored. When done right, you’ll be able to put your products and services in the front of your customers’ minds and draw in more business. If you’re planning on running your own campaign sometime soon, consider these dos and don’ts of direct mail.

Do:

Find a Targeted List

In order to run any marketing campaign, you need to know your target audience. You can work with a data company to build the right list for your campaign and they will help you figure out who you want to target.  An article for Nolo explains this best by stating, “A solid definition of your target customer serves as a foundation for all your marketing activities. The more carefully you’ve defined your target market, the more likely your marketing efforts — even simple, low-cost methods — will bear fruit.” The more you know about your consumers, the better.

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Marketing Tips: The Best Times to Post on Social Media Sites7:00 am

By Kristen Dabrio

Marketing Tips: The Best Times to Post on Social Media SitesAre your social media posts not getting the engagement you hoped for? It might have something to do with when you post, not necessarily what you post. Many social media experts claim to know the best time to post on your social sites, but it really all depends on what you’re saying and who you’re trying to reach. Once you focus on exactly who your audience is, you’ll start figuring out when the best times to post are. Here are a few tips for taking a deeper look at your individual social media sites.

Twitter

When using Twitter, you’re forced to keep things short and sweet. You need to remain under 140 characters, which makes for a quick read. This is a big reason why you should post often when you’re using Twitter for social media marketing. Tweets go by fast, which means your followers can easily miss your tweets. In terms of when you should post, Social Media Today explains that the middle of the day is the best time to post, but avoid Fridays. Traffic tends to fade during the week after 3 p.m.

Twitter is a great place to post several times a day because most people check it often. You should try varying your tweets, but try to post Monday-Thursday between 1 p.m. and 3 p.m. That might be a small window, but that seems to be the time when Twitter receives the most engagement. If you’re trying to reach a younger audience, Twitter is a good place to reach potential customers.

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The Connection Between Baby Boomers and Direct Mail7:00 am

By Kristen Dabrio

The Connection Between Baby Boomers and Direct MailIf you’ve been ignoring the massive potential of marketing to Baby Boomers, consider what this group can do for your next direct mail campaign. Since Baby Boomers make up a large percentage of the population, it would be foolish not to take them into account. Studies show that as of April 2014, there are currently 76.4 million Baby Boomers living in the US. Not only that, but they also have a unique connection to direct mail. Here are a few substantial reasons why you should focus on Baby Boomers during your next direct mail campaign.

Retirement

Baby Boomers were born between 1946 and 1965, so many of them have already reached retirement age or will within a few years. This extra free time allows Baby Boomers to take more interest in the direct mail they receive. They have more time to sift through offers and promotions and read through the pieces that interest them. If you’re looking to reach people between the ages of 50-70, direct mail is most likely the way to go. In addition to a growing number of Baby Boomers using social media, this will only help make your campaign stronger.

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How Klout can Guide Your Social Media and Content Marketing Strategy7:00 am

By Kristen Dabrio

How Klout can Guide Your Social Media and Content Marketing StrategyTo many long-time marketers, Klout might seem like a useless tool used to brag about social influence. If you’re unclear about what Klout actually does, here’s a quick run-down. Klout uses social media accounts, such as Twitter, Facebook, Google+, and LinkedIn, to grade online participants. When you create an account and add all your social media sites, Klout will give you a Klout Score from 1-100. The more influential you are, the higher your Klout Score. Clearly, your Klout Score will very rarely be something your customers are checking up on, but it can help you amp up your social media marketing and content strategy. Here are a few reasons why you should consider focusing on your Klout Score.

It will help you keep your online profiles updated

Since Klout takes the consistency of your profiles into account, you will need to keep your online profiles accurate. It’s always a good idea to check out your social media sites and see what you can update. You don’t want your social media profiles to have inaccurate information because that will make your company look unprofessional.  Klout can help you focus on the image of your company and your overall social media marketing strategy. You wouldn’t hand out an outdated business card or send customers to an outdated website, would you? Make sure you put the same attention into your social media sites.

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