Monthly Archives: June 2014
4 Tips for Split Testing Your Email Campaigns
Figuring out what works best for your email campaigns takes some time and preparation. Anyone can send out a quick email campaign, but how can you make sure it’s effective? How do you know if you’re engaging your recipients? There’s no magical formula for creating the ideal email campaign, but there are steps you can take to ensure you build the best one possible for your company. Here are 4 tips for split testing your email campaigns so that they’re as strong as possible.
When email marketers split test their campaigns, most of them will try different subject lines. You don’t have much time to convince your email recipients to open your emails, so constructing the right headline is extremely important. According to Active Campaign, “Adding certain keywords or re-phrasing the subject lines of your messages can often increase the number of subscribers who open your campaign.” If a subject line performs much better than another during testing, clearly you should continue using the better-performing one for the rest of your campaign. If your emails don’t get opened, your entire email campaign will be a bust.
Using the New Twitter Layout for Social Media Marketing
Twitter is looking more and more like Facebook these days. With the new layout changes, marketers might find themselves confused about how this impacts their Twitter strategy. Although social media changes can be unpopular at first, they often improve upon the previous layout and provide marketers with the opportunity to further build their profiles. If you’re still trying to find your way around the new Twitter layout, and are unsure of what do to, here are a few things to keep an eye on.
Profile Header Photo
The header photo is now located at the top of the page and stretches out to fill the entire length of the screen at 1500×500 pixels. Just like before the change, you can customize your header photo or create your own to upload in this spot. The change might not seem like much, but the image is much more predominant than it used to be.
How to use it:
The profile header photo change gives you a greater opportunity to create a compelling image. Since your old header carved out space for your bio, there wasn’t much room for a quality photo. If you’re looking for a simple way to design a great header, consider checking out Canva. Make sure you think about your brand and what you’re trying to convey through your image.
Thank You for Supporting The Soldiers Project!
From May 12th to June 6th, we pledged to donate 1% of all retail sales to The Soldiers Project in honor of Memorial Day. As a result of that pledge, US Data was able to make a donation of over $2,000 to the organization, and presented that donation to The Soldiers Project on June 17th, 2014 at the non-profit’s headquarters in North Hollywood, CA. This donation will help in supporting 9/11 Veterans struggling with PTSD and other psychological injuries, as well as their loved ones.
US Data Corporation’s CEO, Erich Kaminsky, was joined by Hollywood actor, Blake Clark, to present the donation to The Soldiers Project. Blake Clark, famous for his stand-up and all-encompassing film career, is a Vietnam veteran himself and a close friend of Erich’s, so The Soldiers Project is a cause very close to his heart. Mr. Clark and US Data Corporation are both thrilled that they could support veterans through this incredible organization.
Everyone at US Data Corporation would like to thank our customers for their support. Your purchases last month made this donation possible and you helped fund an important cause. Many soldiers who return home are at risk for PTSD and other effects of combat stress and trauma. The mental and emotional consequences of war are far-reaching, and many soldiers struggle with psychological trauma when coming home, often in combination with physical injuries. US Data hopes to raise awareness around this important issue.
Summer Email Creatives to Inspire Your Own Campaigns
Finding inspiration for your summer email campaigns isn’t difficult when you start looking for it. Just this morning, I logged into my email account and found at least 5 summer-related emails from companies I had previously purchased from in the last few months. Now is a great time to get going on a summer themed email campaign, so once you’ve secured your email list, consider sending it out ASAP. In addition to checking out your own inbox for inspiration, take this time to peek into mine!
Not only does Pacific Sunwear focus on creating an intriguing summer-themed email creative, they already have us thinking about the 4th of July. This is a fairly simple email creative that invites recipients to check out their whole summer collection.
Your email creative doesn’t have to be complicated; sometimes keeping it simple works much better. StreamSend gives great advice by explaining, “Keeping the content simple and quick to scan is key…Simple is what helps keep an audience engaged. It creates maximum effectiveness for the email marketer with minimal effort from the recipient.” Try focusing on one image that you feel encapsulates your brand and the summer season.
This clothing company’s summer email creative gets a little more complicated, but it gives recipients a lot of information about their products. Charlotte Ruse lets us immediately know what their deals are and what we’ll be able to purchase. It also gives us links directly to those deals, which is extremely helpful.
Charlotte Ruse’s summer email creative uses bold fonts in order to highlight their call-to-action. Sometimes making your emails extremely clear is the right way to go. Let your recipients know exactly what the deal is and where they should go to get it.
Delia’s email creative lets us know right away that we need to act fast. Below the image is a link to start shopping, so the email works well. The bold font and color used for 50% off makes the deal clear and lets people know exactly what they’re getting.
If you have a great deal, like 50% off, you want to make it the main focus of your email creative. Don’t let that get lost in a bunch of images and links. Delia’s does this well by avoiding overwhelming recipients with other information they don’t need.
How you build your summer email creative all depends on your offer and the products and services you’re trying to promote for the season. Hopefully these email creatives have given you some inspiration so you can begin to build your own for your summer email campaign! If you’re interested in running an email campaign this summer, call us at (888) 578-3282 to get started.
Image Courtesy of Freedigitalphotos.net
Figuring Out What Your Audience Wants From Your Content
Building relevant and compelling content can be a hard thing to accomplish. Some companies just seem to know what their audience wants and they somehow specifically tailor it to match their readers’ needs. Connecting with your audience in this way might feel like a difficult task, but it’s actually something that all of your company’s content can do. Remember, it’s not magic. Those companies simply know their target audience inside and out. If you want your customers to fall in love with your brand and consistently read your content, consider these tips and tricks.
Define your ideal target audience
The most important part of understanding your audience is defining your ideal target audience. Entrepreneur suggests asking yourself these questions to get started; who would pay for my product or service? Who has already bought from me? How will I sell my product or service? How will I find my customers? Figuring out the answers to these questions will not only help you define your target audience, but you’ll also be able to better understand your customer base. Once you get to the heart of these questions, you’ll be able to build more engaging content. You need to know what your customers want to read about and what draws them in before you can structure your content accordingly.
3 Tips on How to Build a Last-Minute Email Newsletter
If customers have already opted-in to your email list, it’s a great idea to keep them in the loop when it comes to your business. Many companies send out weekly email newsletters promoting new products or sharing related content, but some of us might not have the resources or the time to make it a regular thing. Also, we’re only human, so there might be times when we just forget to send out our newsletters when they’re supposed to go out. So, what do you do when you want to get an email newsletter out right away or you’re just not sure what you want to talk about? Here are a few tips on building a quick last-minute email newsletter.
Get to the point
If you don’t have a lot of time, it’s important that you get right to the point of your email newsletter. Make sure your headline is clear and that it states exactly what your recipients will be reading about once they open your email. Although your headlines should always be clear, if you have urgent news, you want to make sure your recipients don’t wait a long time before they open your emails. Copy Blogger explains the Four “U” Approach to writing headlines, which includes making sure they are—useful, ultra-specific, unique, and urgent. Let your customers know that it’s urgent that they act fast and that they want to know what’s in the content of your emails.
Customer Service: Why Following Up Is So Important
Many businesses worry about drawing their customers in, but they sometimes don’t think about what happens to those customers after they’ve been enticed to buy. Great customer service extends to customers even after a sale is made. It’s important for businesses to realize that following up with your existing customers is necessary if you want to build a long-last relationship with your buyers. Here are a few reasons why you should focus on following up with your customers and why good customer service is crucial for your company.
If your customers feel like you forgot about them after you sold them something, they will probably be less likely to buy from you again. Your customers might feel manipulated if you fail to provide great customer service and follow-up because it might seem like you were just trying to make a quick and easy sale. Forbes explains, “This can be as simple as a “just checking in” email that goes out a certain number of days after the purchase, a card in the mail to follow up, or a personal call outreach.” If you let your customers know you care about them, they’re more likely to feel a connection to your company, and purchase from you again.
Useful Marketing Lessons from HBO’s Silicon Valley
The first season of HBO’s new television series Silicon Valley just finished up this Sunday. The show about the San Francisco Bay Area start-up culture has received favorable reviews, but there are other reasons why marketers should be giving it a chance. Silicon Valley offers many insights and lessons on what it’s like to be part of an emerging brand. Here are a few marketing lessons you can take away from the first season of Silicon Valley.
Always Have a Backup Plan
There are many times during the show when the employees of Pied Piper, the start-up that Silicon Valley is focused on, are forced to rethink their plans. Television shows often have moments like this because they need to create drama, but failure is something most businesses will have to deal with. If one idea doesn’t work out, there’s no reason for you to throw in the towel. You should always have a backup plan; perhaps a few more ideas at your disposal in case something goes wrong. At one point, Pied Piper has to completely rethink their business model because they were outshined by another company with a similar idea. If you allow your business to be flexible, while still keeping the same ideals in mind, there’s a much greater chance you’ll be successful.
Email Marketing 101: 4 Common Email Subject Line Mistakes
Has your company found success through your email marketing campaigns? If your emails have a low open rate, chances are your recipients aren’t finding your subject lines very compelling. It’s important to remember that one of the most important parts of any email is the subject line. Right away, recipients will look at your subject line and judge whether or not your email is worth opening. With so much riding on the subject line alone, it’s important that you avoid these common mistakes. Here are a few things to keep an eye on when crafting your emails.
#1 Using Spam Trigger Words
Including certain words in your email subject line might cause your email to go directly to your recipient’s spam folder. If you want to ensure that your recipients even receive your emails to begin with, make sure you avoid spam trigger words. Here are a few words you should avoid: free, money, percent off, buy, cash, click, winner, and sign-up. For a full list of spam trigger words, feel free to check out this HubSpot article. Spam filters might not block all emails with these words, but on the slim chance it does get through, the recipient still might classify these emails as spam if they see certain words in the subject line.
#2 Missing Spelling and Grammatical Mistakes
Not checking for spelling and grammatical errors in your email subject line can be a huge mistake. If something is misspelled or is grammatically incorrect, that could significantly lessen your chance of your emails being opened. You might also give the impression that your company is unprofessional, so why should your recipients waste their time opening your emails? Marketing Land offers some helpful advice by explaining, “Providing text that can be copied and then pasted in the transition from an email concept-to-build eliminates the need to retype content — removing a step where errors are commonly introduced.” If you’re careful when composing your emails, you’ll have a better chance of avoiding spelling and grammar mistakes.