US Data Corporation Direct Marketing Blog

Social Media Spring Cleaning: How to Improve Your Marketing Efforts7:00 am

By Kristen Dabrio

Social Media Spring Cleaning: How to Improve Your Marketing EffortsSpring is the time when you attempt to get your home organized, uncluttered, and clean, but this shouldn’t just apply to your personal life. Spring is also the perfect time to organize your social media marketing efforts. It’s important to dust away those cobwebs and adjust the marketing strategies that just aren’t working anymore.  During this time of change and new beginnings, get started on organizing your social media marketing efforts and help plan for a successful marketing season! Here are a few ways to get started on your social media spring cleaning and improve your marketing strategies.

Pull out the weeds

Get rid of social media profiles that just aren’t “growing”. Trying and testing new social media profiles is a great idea, but you need to know when something just isn’t working. If some of your profiles have been left to rot because you haven’t been able to update or you don’t think your company can thrive on the site, maybe it’s time to yank it. A social media profile that hasn’t been updated in months doesn’t look good for your company, so either update it frequently or get rid of it. Decide what’s working for your company and what isn’t.

Buy some fertilizer

If you’ve been doing well on Facebook or Twitter, for example, it might help to look into purchasing ad space. Advertising on social media sites could help your profiles grow and reach more potential buyers. If your social media efforts have been working well, it always helps to explore new avenues that could help it become something bigger than it is. Look into advertising and research whether or not it’s right for your company at this time.

Reorganize your closet

Since spring cleaning is also about reorganizing the inside of your house, it helps to look inside your closet. Is everything easy to find? Are all the shirts together? The same goes for your social media profiles. If they’re messy and unorganized, try to focus on making them look presentable and branding them consistently. Having a social media profile set up isn’t enough; you need to make them easy to navigate and useful for potential customers. Make sure you have all your contact information up on your sites and that you’re sharing the right type of content with your followers. Try to keep things organized by creating a content calendar. Do whatever you can to tidy up your sites and you’ll improve your social media presence.

Treat yourself to some new clothes

If you’ve seen some good results up until this point, it’s a great time to try something new. If there’s a social media site you haven’t explored yet, do some research on it. Setting up a profile to test a new site isn’t a bad idea and it could help improve your social media marketing strategy. You might also reach potential customers you might have otherwise missed out on. If you haven’t tried Tumblr, set up a profile. If you’ve been curious about Pinterest, now is the time to test the waters. Give it a shot! The good thing about social media is that it’s usually free to set up a profile, so you can test what works and what doesn’t.

Making sure all your social media profiles are up-to-date and organized is a great way to get started on your spring cleaning efforts. Focusing on making simple improvements will help you reach more potential customers and increase the professionalism of your sites. Does your company plan on doing some social media spring cleaning? Tell us what you plan on tackling!

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