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Direct Mail Tips: Why You Should Consider Using Postcards7:00 am


By Kristen Dabrio

Direct Mail Tips: Why You Should Consider Using PostcardsRunning a direct mail postcard campaign not only helps you foster a relationship with your current customers, it also helps you bring in new business and test the effectiveness of your marketing strategies. Choosing the right direct mail piece is crucial for designing a simple and cost-effective direct mail campaign, and postcards are often the best choice, especially if this is your first foray into the world of direct mail. Whether you’re connecting with existing customers or you’re looking to target new ones, using postcards as your direct mail piece will help you build a profitable campaign. Here are a few benefits to choosing postcards for your next direct mail campaign.

Provides a low-cost option for small business marketing

If you’re a small business and you want to run a marketing campaign, you might think that direct mail is too expensive for you. However, postcards are actually quite cost-effective, and generate very high ROI. The truth is, people still love getting physical mail. Using postcards instead of more complex direct mail pieces will help you save money while still allowing your company to benefit from direct mail marketing campaigns. You’ll cut down on postage costs and still be able to build your brand just as effectively as other direct mail pieces.

Adds extra emphasis to a current marketing campaign

Sending postcards to your mailing list is a great way to add a little something extra to a current marketing campaign. If you’re already running an email marketing campaign, for example, sending out a postcard will help reinforce your brand and will be a great reminder of your products and services for your customers. You don’t want to stop after one campaign and assume that your message fully reached your audience. The more times they see your brand, the more likely they’ll be to buy from you. Postcards help you stay in the front of your customer’s minds, especially after they’ve already received something from your company.

Allows you to easily share promotions and company news

Postcards allow you to easily send and share a quick message to your customers and potential customers. The best part about sending postcards is that they’re already “opened” for your recipient! There’s a higher chance that your recipients will actually read your direct mail piece instead of just throwing it in the trash unopened. This will help you get a promotion or company news across easily and will increase the likelihood of them seeing your message or call-to-action.

If you want to run a direct mail campaign using postcards, make sure you look into hiring a designer or printing company that will help you get your message across. Here are a few design tips that should help you get started.

• Plan ahead and develop your message beforehand
• Include high-quality photos, graphics, and colors
• Keep text short and provide contact information
• Use both sides of the postcard
• Develop your call-to-action and give your customers a reason to “act now”

Postcards provide all the benefits of running a big campaign and still help you get your message across to your customers. Has your company ever sent out postcards as your direct mail piece? Share with us in the comments!

Image Courtesy of Freedigitalphotos.net

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