US Data Corporation Direct Marketing Blog

Finding the Right Business List for Your Direct Mail Campaign7:00 am


By Kristen Dabrio

Finding the Right Business List for Your Direct Mail CampaignWhen building a B2B direct mail campaign, make sure you have the right business list to ensure your company’s campaign is successful. Even if you have a great product or service you want to promote, it won’t mean much unless you’re able to target the right people. Targeting the right customers is simple if you find the right business list, so here are some reminders on how to choose the best one for your upcoming marketing campaign.

Consider your budget

Before you begin any marketing campaign, you’ll need to consider your budget and how much you’re able to spend on your business list. While budget is a concern for many businesses, be wary of any companies offering extremely cheap data. Since high-quality data takes lots of time and resources to compile, super low-cost data is too good to be true. Make sure the company you are working with is upfront about their data collection methods and the cost of their business lists, which might vary from list to list; however, also make sure you let them know about any budget limitations. A good list company will be able to work within your budget to get you the best bang for your buck.

Know what areas you want to target

When running a B2B campaign, or any direct mail campaign for that matter, make sure you know what areas of the country you want to focus on.  Determining what states you want to target, for example, will help the company you’re working with build a highly-targeted list that will suit your specific needs. A good data company will work with you to figure this out if you need help.

Strongly consider list rentals

Understanding whether or not you want to rent or outright buy a list is important to figure out before you start researching list companies. Here at US Data Corporation, we only offer business lists rentals because lists become out-dated quickly and they will stop being useful to your company after a few months. We update our lists often to maintain accuracy, and we value the viability of our lists. If a company wants to out-right sell you a business list, this might be a red flag for outdated business data. If a company is willing to engage in this practice, they are ridding themselves of the responsibility for selling you accurate data, and they also don’t have to deal with the consequences of companies possibly using the data incorrectly.

Research list companies

You don’t need to have everything figured out before you research list companies, but you should have a good idea about what you want from a business list. The sales representative at a data company should be knowledgeable and willing to work with you in order to create the list that best suits your company. They should also be able to recommend lists based on the products and services you provide and help you narrow down your target demographic. Also, check to see if the company you’re considering working with has a high BBB rating because this is generally a good indication that the company has high-quality lists and they’re a reputable company.

Here at US Data Corporation, we provide custom business lists to fit the needs of any company, and we will work with you to make your list purchasing experience smooth and successful. If you have any questions, please visit our website or call us at (888) 578-3282.

Image Courtesy of Freedigitalphotos.net

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