Monthly Archives: March 2014

Finding the Right Business List for Your Direct Mail Campaign7:00 am

By Kristen Dabrio

Finding the Right Business List for Your Direct Mail CampaignWhen building a B2B direct mail campaign, make sure you have the right business list to ensure your company’s campaign is successful. Even if you have a great product or service you want to promote, it won’t mean much unless you’re able to target the right people. Targeting the right customers is simple if you find the right business list, so here are some reminders on how to choose the best one for your upcoming marketing campaign.

Consider your budget

Before you begin any marketing campaign, you’ll need to consider your budget and how much you’re able to spend on your business list. While budget is a concern for many businesses, be wary of any companies offering extremely cheap data. Since high-quality data takes lots of time and resources to compile, super low-cost data is too good to be true. Make sure the company you are working with is upfront about their data collection methods and the cost of their business lists, which might vary from list to list; however, also make sure you let them know about any budget limitations. A good list company will be able to work within your budget to get you the best bang for your buck.

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Social Media Spring Cleaning: How to Improve Your Marketing Efforts7:00 am

By Kristen Dabrio

Social Media Spring Cleaning: How to Improve Your Marketing EffortsSpring is the time when you attempt to get your home organized, uncluttered, and clean, but this shouldn’t just apply to your personal life. Spring is also the perfect time to organize your social media marketing efforts. It’s important to dust away those cobwebs and adjust the marketing strategies that just aren’t working anymore.  During this time of change and new beginnings, get started on organizing your social media marketing efforts and help plan for a successful marketing season! Here are a few ways to get started on your social media spring cleaning and improve your marketing strategies.

Pull out the weeds

Get rid of social media profiles that just aren’t “growing”. Trying and testing new social media profiles is a great idea, but you need to know when something just isn’t working. If some of your profiles have been left to rot because you haven’t been able to update or you don’t think your company can thrive on the site, maybe it’s time to yank it. A social media profile that hasn’t been updated in months doesn’t look good for your company, so either update it frequently or get rid of it. Decide what’s working for your company and what isn’t.

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Direct Mail Tips: Why You Should Consider Using Postcards7:00 am

By Kristen Dabrio

Direct Mail Tips: Why You Should Consider Using PostcardsRunning a direct mail postcard campaign not only helps you foster a relationship with your current customers, it also helps you bring in new business and test the effectiveness of your marketing strategies. Choosing the right direct mail piece is crucial for designing a simple and cost-effective direct mail campaign, and postcards are often the best choice, especially if this is your first foray into the world of direct mail. Whether you’re connecting with existing customers or you’re looking to target new ones, using postcards as your direct mail piece will help you build a profitable campaign. Here are a few benefits to choosing postcards for your next direct mail campaign.

Provides a low-cost option for small business marketing

If you’re a small business and you want to run a marketing campaign, you might think that direct mail is too expensive for you. However, postcards are actually quite cost-effective, and generate very high ROI. The truth is, people still love getting physical mail. Using postcards instead of more complex direct mail pieces will help you save money while still allowing your company to benefit from direct mail marketing campaigns. You’ll cut down on postage costs and still be able to build your brand just as effectively as other direct mail pieces.

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6 Benefits of Using Pinterest for Social Media Marketing7:00 am

By Kristen Dabrio

6 Benefits of Using Pinterest for Social Media MarketingMarketers tend to overlook Pinterest’s social media marketing potential to bring in more business and spread the word about their brand, but using the popular site does offer many benefits. Over the past couple of years, Pinterest has become one of the most popular social networks next to Facebook and Twitter, so it would be foolish to ignore the growing site. In terms of social media marketing, Pinterest helps you expand the reach of your business to potential customers you might not engage otherwise. Here are a few ways you can benefit from using Pinterest for social media marketing.

Customer Engagement

Finding a way to engage with your customers is an important part of any social media marketing strategy. Pinterest makes it simple to find and interact with potential customers. You can comment on their pins or create boards that allow you to repost pins from other users. This engagement will help you form a stronger bond with your customers and hopefully increase customer loyalty.

Drive in Traffic

If you want to drive more traffic to your website, Pinterest is the way to go, especially if your business offers physical products. Since you can post pins that link directly to your website, you can bring users to a specific landing page in order to promote your products and services. It’s important not to ignore Pinterest for social media marketing purposes, because bringing in more traffic could help you drive in more business. Pinterest allows an easy way to draw users to your website and browse through what you have to offer.

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US Data Corporation’s Battle of the Brackets Is Now Open!10:00 am

By Kristen Dabrio

US Data Corporation’s Battle of the Brackets!US Data Corporation’s first annual Battle of the Brackets is now open for submissions!

The teams have been announced, so head over to our website today to download and submit your bracket. You have until midnight to submit them to our contest!

Here’s what you could win:

1st Place – $5,000 in free US Data products & services OR a 60” Flat Screen HD TV—Your Choice!

2nd Place – $1,500 in free US Data products & services OR an Apple iPad—Your Choice!

3rd Place – $750 in free US Data products & services OR 1 Pair of Beats Headphones—Your Choice!

Fill out a perfect bracket and receive 1 year of FREE and unlimited access to both our Business and Consumer Databases!

All you have to do is fill out and submit your bracket by midnight! No purchase is necessary to participate.

All the information you need to participate is located here: http://www.usdatacorporation.com/us-data-corporation-special-offer.php

5 Steps to Improving Your Business Blog7:00 am

By Kristen Dabrio

5 Steps to Improving Your Business BlogSmall issues might be preventing your business blog from taking off and reaching as many people as possible. If you want to learn how to improve your business blog, you need to learn simple techniques that will get more visitors interested in checking out your company. Luckily, there are easy ways to build on the business blog you’ve already put time into and improve your overall marketing strategy. Here are 5 steps to improving your business blog and getting more people interested in your products and services.

1) Update 2-3 times a week

If you already have a business blog, but you haven’t been updating frequently, try to increase the number of times you update weekly. A good goal to aim for is 2-3 times a week, so you can keep your content fresh and up-to-date. A business blog should be a priority, not something you update when you can find the time. Keeping your blog active will help improve your SEO and keep you higher in the Google rankings. Every blog post is an excellent opportunity to improve you company’s SEO, so keep a schedule for your posts.

2) Add Photos

Adding photos to your blog posts will increase your chances of engaging your readers. Also, including photos with every blog post will make it easier for you to share your posts on sites like Instagram, Pinterest, and Facebook. Photos catch your reader’s attention and make it far more likely that they’ll click-through to your blog post. Adding photos is a simple way to increase engagement.

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How to Increase Sales Through Email Marketing Campaigns7:00 am

By Kristen Dabrio

How to Increase Sales Through Email Marketing CampaignsEmail marketing campaigns are not only a great way to build your brand and spread the word about your products and services, but running them will also help you increase sales and bring in more business if done properly.  If you’ve been running email marketing campaigns and haven’t seen the results you’re looking for, try focusing on improving the points listed below. Here are six ways to increase sales by fixing common email marketing campaign mistakes you might have overlooked.

Write an Appealing Subject Line

The subject line is the first thing your email marketing campaign recipients will see, so it must be done right. A well-written subject line is intriguing and invites your recipient to explore your emails further. It’s important that you stand out amongst all the other emails in your recipient’s inbox; otherwise your email might end up in the trash. Also be sure to avoid words that will trigger the spam filters, like “free”, “help”, and “percent off.” Take the time to think about what would make you open an email and what would entice you, or has enticed you, to buy from a company.

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US Data Corporation’s Battle of the Brackets!2:14 pm

By Kristen Dabrio

US Data Corporation’s Battle of the Brackets!We are pleased to announce US Data Corporation’s first annual Battle of the Brackets! Later this month, get ready to enter for a chance to win some amazing prizes! Here’s what you could win:

1st Place – $5,000 in free US Data products & services OR a 60” Flat Screen HD TV—Your Choice!

2nd Place – $1,500 in free US Data products & services OR an Apple iPad—Your Choice!

3rd Place – $750 in free US Data products & services OR 1 Pair of Beats Headphones—Your Choice!

Fill out a perfect bracket and receive 1 year of FREE and unlimited access to both our Business and Consumer Databases!All you have to do is fill out and submit your bracket by March 17th, 2014 11:59 PM EST! No purchase is necessary to participate.

Final teams are being chosen on March 16th.
*Please check back to our website to download & submit your bracket form.*

Just for participating in US Data’s Battle of the Brackets, you will receive a $100 US Data Corporation Gift Certificate good towards any marketing campaign you choose to run with us! Additional instructions can be found at http://www.usdatacorporation.com/us-data-corporation-special-offer.php. Good luck!

Instructions:

1) On March 16th you will be able to download an official US Data Battle of the Brackets PDF form.

2) Complete the bracket form with your selection of winners and submit it either by email to info@usdatacorporation.com or by fax to (818) 276-8321. All submissions must be received prior to the beginning of the first game on March 17th, 2014 11:59 PM EST.

3) At the end of the competition, US Data Corporation will score the bracket submissions and notify the winners. It’s as simple as that.

*Only one entry per person.

Additional entries will not be included within the contest. Winners must sign a release and must agree to have their pictures, name, and company name posted on USDatacorporation.com, the US Data Corporation Facebook page, and/or other US Data Corporation publications. All submissions must be received before March 17, 2014 11:59 PM EST. Winners will be notified via phone and email. In order to enter the US Data Corporation Battle of the Brackets, you must:

• Complete the bracket picks in full
• Complete the contact form in full
• Meet all qualifications listed for the Battle of the Brackets Contest, including submission by March 17, 2014 11:59 PM EST

Click here for The Complete Official Rules

Image Courtesy of Freedigitalphotos.net

Picking the Right Marketing Services for Your Company9:47 am

By Kristen Dabrio

Picking the Right Marketing Services for Your CompanyCreating a marketing strategy and picking the right marketing services for your business might seem overwhelming, but it’s necessary if you want put your company on the path to success. Without a marketing plan, there’s very little chance that potential customers will pick your company over your competitors or know anything about what products and services you can provide for them. However, getting started isn’t that difficult if you focus on utilizing three common marketing services: email marketing, direct mail marketing, and social media marketing. Learning the basics of these marketing services will help you form your marketing strategy and get your business the exposure it needs. So, how do you choose what marketing services are the best for your company? Here are some tips to help you move forward.

Email Marketing

Running an email marketing campaign is an affordable way to reach your customers and will help keep your company in the front of your recipient’s minds. Email marketing is a great marketing service because you’re reaching a highly targeted group of people in a matter of seconds. Since recipients need to opt into your emails in order to receive them, you’re targeting people who already show interest in your products and services.

You should consider running an email marketing campaign if:

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Direct Marketing Ideas for St. Patrick’s Day Success7:00 am

By Kristen Dabrio

Direct Marketing Ideas for St. Patrick’s Day SuccessEvery holiday represents a unique and potentially profitable business opportunity for your company, as long as you take the time to plan out your marketing strategies. St. Patrick’s Day is only a couple weeks away, so now is the perfect time to start planning and implementing a direct marketing campaign that will help drive in more business. A well-designed direct mail piece will motivate your customers and potential customers to buy from you and keep your products and services in mind during the rest of the year. Here are a few direct marketing ideas for St. Patrick’s Day success.

Invite people into your physical location.

If you’re offering some sort of sale on St. Patrick’s Day, this is a great reason to invite people to your company’s physical location. Through a festive direct mail piece, you can offer an incentive to get people shopping in your store on St. Patrick’s Day. Get creative and give shoppers a discount for wearing green. Make your promotion holiday-themed to get in on the action!

Send a postcard.

Postcards are a simple and affordable way to inform your customers of your St. Patrick’s Day promotions. Remember to keep the holiday theme in mind when designing your direct mail piece; using green and orange, four leaf clovers, leprechauns, and a pot-of-gold all fit in with St. Patrick’s Day.  Tailor the postcard depending on what products and services you provide. For example, a grocery store could send a postcard with a recipe or a fabric store could promote their St. Patrick’s Day themed fabric. Think about how you’re going to get your customers motivated to purchase from you.

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