US Data Corporation Direct Marketing Blog

Running an Effective Company Email Newsletter7:00 am

By Kristen Dabrio

Running an Effective Company Email Newsletter One of the best ways to use email marketing to promote your business is to run a newsletter for your company. Email newsletters are a great way to stay in contact with customers and bring in more business for your company.  Not only are you keeping your products and services in the front of your customers’ minds, but you’re also helping to form a relationship with them by keeping them engaged and interested in your company. If you want to run a newsletter for your business, making it as effective as possible is the first step to success.

Here are a few reasons why running an email newsletter can be an important tool:

The people receiving your emails want to receive your emails. Since you have to get people to opt-in to your email newsletters, the people receiving your information actually requested to be on your list—which makes it more likely that you’re going to interact with people who have an interest in your products and services.

You can reach a high number of people in seconds. Email marketing allows you to reach a highly targeted number of people very quickly. A newsletter also lets you share valuable company news and promotions in a matter of seconds. If you want to get news out fast, email marketing is the way to go.

It’s cheaper and easier than direct mail. Running an email newsletter, especially if it’s something you want to do often, is cheaper than sending out information through direct mail. Though a marketing strategy that combines many different mediums is ideal, email marketing will be a cheap and simple option.

If you’re looking for the best way to maximize the effectiveness of your email newsletter, here are a few tips:

Avoid confusing subject lines

If you don’t spend time working on a good subject line, you run the risk of recipients deleting your newsletter before they even open it. After receiving several newsletters from you, recipients will begin to recognize something that’s from your company. Make sure you keep your subject lines consistent with your brand. Get straight to the point of what your newsletter is about and avoid trying to “trick” your recipients into opening your emails.

Keep it short and simple

Email newsletters are great for spreading information about your business, but they shouldn’t drag on. If someone opens your newsletter and it’s filled with paragraphs of information, they probably won’t take the time to read through it all. Make sure you quickly get to the point so recipients will know what they’re reading. Otherwise, they might think it’s spam and unsubscribe.

Keep your design consistent

In an effort to build the brand of your company, make sure your email newsletter design stays somewhat consistent. Include an image that will remind recipients of your company at the top of your newsletter and keep it there every time. You can change the information included in your newsletter, but it’s important for branding purposes that each newsletter isn’t drastically different from the previous one. This will help people recall your products and services in the future.

Keeping people interested in your company is necessary if you want to bring in more business. It also helps to keep finding ways to improve your email newsletter. Is your company running an email newsletter? What has worked best for you? Share with us!

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