Monthly Archives: February 2014

Six Second Video Marketing: The Dos and Don’ts of Using Vine7:00 am

By Kristen Dabrio

Six Second Video Marketing: The Dos and Don’ts of Using VineVine, the six second video app which was purchased by Twitter in 2012, has proven to be an effective form of marketing for anyone willing to get creative. Armed with a smart phone, you can do a lot nowadays through video marketing, even with only six seconds at your disposal. With big name brands like Urban Outfitters, Rolling Stone, and Adidas realizing Vine’s potential as a social media marketing tool, it might benefit your company to get in on the action. Considering you don’t have to spend any money to produce a six second video, it’s definitely worth a shot! Here are a few dos and don’ts of using the video platform Vine.

Do:

Keep your brand in mind.

Vine gives you the opportunity to further explore your brand, so make sure all your marketing efforts fit in with how you want people to view your company. Use familiar logos and make sure people know what the point of your video is. Make sure your company’s products and services are the main focus.

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Running an Effective Company Email Newsletter7:00 am

By Kristen Dabrio

Running an Effective Company Email Newsletter One of the best ways to use email marketing to promote your business is to run a newsletter for your company. Email newsletters are a great way to stay in contact with customers and bring in more business for your company.  Not only are you keeping your products and services in the front of your customers’ minds, but you’re also helping to form a relationship with them by keeping them engaged and interested in your company. If you want to run a newsletter for your business, making it as effective as possible is the first step to success.

Here are a few reasons why running an email newsletter can be an important tool:

The people receiving your emails want to receive your emails. Since you have to get people to opt-in to your email newsletters, the people receiving your information actually requested to be on your list—which makes it more likely that you’re going to interact with people who have an interest in your products and services.

You can reach a high number of people in seconds. Email marketing allows you to reach a highly targeted number of people very quickly. A newsletter also lets you share valuable company news and promotions in a matter of seconds. If you want to get news out fast, email marketing is the way to go.

It’s cheaper and easier than direct mail. Running an email newsletter, especially if it’s something you want to do often, is cheaper than sending out information through direct mail. Though a marketing strategy that combines many different mediums is ideal, email marketing will be a cheap and simple option.

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How to Make Your Brand Stick7:00 am

By Kristen Dabrio

How to Make Your Brand StickWhat do you want your company to be? How is your company identified by other people? The answer to these questions is what differentiates your brand from other brands. Since you want your customers and potential buyers to recognize your company and remember what you have to offer them, it’s very important that you learn how to make your brand stick in people’s minds. Your brand is built on what your company is, what your company wants to be, and what people perceive your company to be. Learning how to define and shape your brand is one of the most important steps towards standing out and being remembered.

If you’re looking to define your brand, consider asking yourself these questions—

• What are your company’s goals?
• What is your company’s mission?
• What qualities do you want your customers to associate with your company?
• What do your customers already think of your company?
• What are the products and services your company provides?
• What are the benefits of your products and services?
• What story do you want to tell?

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4 Things Direct Mail Recipients Love7:00 am

By Kristen Dabrio

4 Things Direct Mail Recipients LoveEven with the rise of email marketing over the years, people still love getting physical mail. Although it might seem easier to run an email marketing campaign, direct mail continues to be a powerful marketing tool for bringing back previous customers and targeting new ones. By injecting your direct mail campaigns with a little fun and creativity, you can bring life back into this form of traditional advertising. If you want to run an engaging direct mail campaign, it helps if you focus on these 4 things that direct mail recipients love.

Personalized Offers

People love offers that are tailored to them. Instead of addressing something to a random customer, you can personalize your direct mail piece to fit the recipient.  You can consider putting the recipient’s name in the headline or tailoring your message to fit their specific wants and needs. Since marketing data and mailing lists can be highly targeted, you should be able to personalize your offers and make your recipients feel like they received a direct mail piece just for them.

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Valentine’s Day Marketing Campaigns You’ll Love7:00 am

By Kristen Dabrio

Valentine’s Day Marketing Campaigns You’ll LoveLove it or hate it, Valentine’s Day is a difficult holiday to avoid. As a holiday that celebrates love and relationships, marketers often focus on running campaigns that will bring out emotion and make people happy. These ads in particular bring a little extra joy to this holiday by focusing on humor. Even if you’re someone that isn’t normally thrilled on Valentine’s Day, these ads are worth your attention. Check out these 4 marketing campaigns you’ll love.

Heineken’s Date in a Box

This year, Heineken has launched ‘Date in a Box’ for Valentine’s Day.  In exchange for an “adventurous mystery date”, your significant other must be willing to reveal his sensitive side through social media. If he does this by using the hashtag #dateinabox, he will receive a code to open up the box and get his prize. Running a social media contest for Valentine’s Day is a great idea and it’s sure to get a lot of participants.

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Essential Tumblr Social Media Marketing Tips to Get You Started7:00 am

By Kristen Dabrio

Essential Tumblr Social Media Marketing Tips to Get You StartedThe blogging and social media platform, Tumblr, has been around for seven years now, and it’s only growing each year in popularity. As one of the most widely used social media sites these days, along with Facebook and Twitter, it might benefit your company to learn more about how to utilize Tumblr for business blogging. Tumblr’s unique hybrid platform—a cross between Pinterest, Twitter, Facebook, and WordPress— allows users to post links, articles, and photos, and offers some useful advantages over other blogging platforms. Read these tips to learn how to make your social media marketing strategy stronger by utilizing Tumblr.

Share Your Blog Posts

If you’re already running a separate blog through WordPress or another publishing platform, Tumblr offers the perfect opportunity to share your blog posts with more people. Tumblr allows you to easily tag your posts, so that Tumblr users can find your content through a quick search. Tumblr also provides a great platform to share original content, and can be a good site to start your first company blog with depending on your business. Many creative-type businesses market through Tumblr and can gain a following through the site. Whether you’re linking to your blogging site or producing new content, Tumblr allows you to reach more people, and develop a strong social media marketing strategy.

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Puppies Never Fail: The Top Super Bowl Advertisements7:00 am

By Kristen Dabrio

Puppies Never Fail: The Top Super Bowl AdvertisementsThe XLVIII Super Bowl itself might not have been that exciting, but hopefully the advertisements brought you some entertainment on game day. At 4 million dollars a pop, these advertisements have to live up to a lot of expectations. There has been some debate about which ads were the best this year, but the five listed below are some of the most highly-regarded commercials from the super bowl. Check them out and see if any of your favorites made the cut!

Budweiser

It’s becoming clear that the way to consumers’ hearts is through puppies because the Budweiser ad “Puppy Love” was extremely popular this year. In the ad, Budweiser’s famous Clydesdale horses and a few adorable puppies resonated on an emotional level with many viewers, making it one of the most successful advertisements of the super bowl.

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Spread the Love: Building a Quick Valentine’s Day Marketing Campaign7:00 am

By Kristen Dabrio

Spread the Love: Building a Quick Valentine’s Day Marketing CampaignPreparing an excellent Valentine’s Day marketing campaign doesn’t necessarily take months of planning. You can still run a quick campaign for your company, especially now that there are less than two weeks left until the holiday. Depending on your business, planning for Valentine’s Day promotions doesn’t have to take as much hard work as planning for the busy months of November and December does. Make sure you spread the love this Valentine’s Day and offer your customers an extra incentive to purchase from you! Here are a few ways to run a simple marketing campaign.

Send a Valentine’s Day Newsletter

One of the best ways you can share your deals with your current customers is to send out a Valentine’s Day newsletter. Maybe you’ve already run a direct mail campaign and you’re looking to remind your customers of your deals, or you’re just wishing them a happy holiday, newsletters can be very beneficial. If you sell products relating to Valentine’s Day, or are offering discounts that are only good through Valentine’s Day, it helps to keep reminding customers until the holiday arrives.

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