US Data Corporation Direct Marketing Blog

Click Here! How to Write an Engaging Subject Line7:00 am


By Kristen Dabrio

Click Here! How to Write an Engaging Subject LineIn a day and age where people’s inboxes are overflowing with emails, most of it junk mail, how could your business possibly stand out? The key is creating an engaging subject line that will entice your readers to open up your company’s emails. Since email marketing has become an extremely popular way to market your products and services over the years, it’s important that you get your recipients to spot your emails amongst the clutter. After all, getting recipients to open your email is the first step to bringing in more business.

If you’re looking to boost your email open rates, it all starts with the subject line. Here are several ways to create engaging subject lines and further improve the likelihood that your emails will be picked out from a crowd.

Stay Short & Sweet

A long subject line will often cause your recipients to send your email straight to the trash, before they even open it. Who wants to read a ridiculous 40-word over-the-top subject line, anyway? Longer subject lines run the risk of being cut-off, and keeping it short and sweet is much more visually appealing. Also, short catchy subject lines entice the reader to open your email without giving away everything about the contents of your email. Recipients should have to open your emails to take advantage of your offers, which is why keeping it short works to your advantage.

Create a Sense of Urgency

It’s important that you make your recipients want to open your emails right away. Letting them know that they need to act fast in order to redeem your offers before they expire is a good call. The longer an email sits in someone’s inbox, the less likely they are to open it at all. If there’s no sense of urgency, there will be no reason for your recipients to open your emails any time soon. It helps to add a deadline or expiration date in your subject line in order to entice your recipients to act as quickly as possible. However, you also want to be aware of creating subject lines that read as spam. Avoid anything like “Buy Here Now”, “Free Offer Today Only”, or “You’re a Winner!” Not only will this annoy your recipients and cause them to unsubscribe, there’s also a huge chance you will end up in their spam filters.

Avoid Ambiguity

Ambiguous subject lines are not only annoying for recipients, they could also be illegal. In order to remain CAN-SPAM compliant, it’s important that your email subject lines are clear and you don’t attempt to mislead your recipients. Email recipients want to know what to expect when opening your emails, or else you run the risk of them unsubscribing. Stay away from confusing and misleading subject lines and you’ll see your open rate improve.

Get Creative

It’s completely possible to build a clear and informative subject line, while also remaining fun and creative.  Coming up with a clever quip that represents both your company and the products and services you provide could do wonders for your email open rate. Being informative doesn’t mean you have to lose your sense of humor. Get those creative juices flowing!

Perhaps the best way to judge an email subject line is to think about what appeals most to you as an email recipient. Consider what subject lines would turn you away and what would get you clicking. What subject lines catch your attention? Do you like when they’re personalized? Do you tend to open emails when they look urgent? Let us know in the comments!

Image Courtesy of Freedigitalphotos.net

Search

Newsletter

Sign up for our free mailing list to receive our newsletter, special promotions, and more!

Follow Us

Facebook Twitter LinkedIn Google+ RSS Feed

Like Us on Facebook

Learn More About...

Email Marketing

Marketing Strategy

Direct Mail Marketing

Data Cards

Fun Marketing Facts

Mobile Marketing

Social Media

Happy Client Highlight

Work Tips

Recent Posts

5 Tips for Convincing Clients to Try New Marketing Strategies

Is Direct Mail Marketing Still Effective with Millennials?

Email Marketing Relevancy Is More Important Than Ever

5 Black Friday and Cyber Monday Email Marketing Guidelines

Marketing 101: What is Direct Marketing?

Archives

April 2017

January 2017

November 2016

October 2016

September 2016

August 2016

July 2016

June 2016

May 2016

April 2016

March 2016

February 2016

January 2016

December 2015

November 2015

October 2015

September 2015

August 2015

July 2015

June 2015

May 2015

April 2015

March 2015

February 2015

January 2015

December 2014

November 2014

October 2014

September 2014

August 2014

July 2014

June 2014

May 2014

April 2014

March 2014

February 2014

January 2014

December 2013

November 2013

October 2013

September 2013

August 2013

July 2013

April 2013

March 2013

February 2013

January 2013

December 2012

November 2012

October 2012

September 2012

August 2012

July 2012

June 2012

May 2012

April 2012

March 2012

February 2012

January 2012

December 2011

November 2011

October 2011

September 2011

August 2011

July 2011

June 2011