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Social Media Tips to Build Your Company’s Web Presence7:00 am


By Kristen Dabrio

Social Media Tips to Build Your Company’s Web PresenceDeveloping a good social media presence will help you build your company’s brand, engage your current customers, and drive in new business. Since there are so many benefits to social media, it only makes sense to put in the time and effort that it takes to properly develop your web presence.  As long as you remain dedicated to your social media marketing plan, you’ll put your company in the perfect position to gain momentum. In order to get you started, here are a few social media tips you can use to build your company’s web presence immediately.

Create a content marketing strategy

Figuring out where you want to go with your social media sites all depends on your content marketing strategy. If you want to produce and share great content on the web, you need to decide what sort of content you want to focus on. Generating articles, infographics, white papers, videos, and more, will help you build your web presence. Make a plan and stick to it!

Focus on the sites that apply to your company

If you’re looking to use social media to your company’s advantage, you should have profiles set up on all the “big” sites. This includes Facebook, Twitter, LinkedIn, Google +, etc. However, you can also focus on niche social media sites if they offer the kind of target audience you’re searching for. If you’re uncertain, start by participating on many different sites and seeing how it goes. However, once you get a sense for which ones get the most response for your company, you should focus the majority of your energy on those sites.

Develop the voice of your company

Building your brand or developing the voice of your company is important because it helps you tell your company’s story, and your followers will begin to recognize your company’s voice over time and differentiate your company from other brands. Once potential customers begin to recognize your brand, they’ll remember you in the future. Your social media platforms a great place to engage your customers and foster a relationship. Let them know your company is unlike any other and that you’re interested in what your customers have to say.

Link back to your main website

All of your social media sites should link back to your main website, or provide an easy way to access your products and services. Taking the time to connect all your sites and make things simpler for your customers will greatly benefit your business. Make it easy for them to find your site and purchase from you!

Update on a daily basis

You want your content to stay consistent, so it’s important that you update on a daily basis. Be an active blogger, create fresh content, and stay up-to-date with your posts. If your followers see your content regularly, they’ll remember your company. There’s nothing worse than seeing a company profile or blog that hasn’t been updated in months!

Pre-schedule posts on your social media accounts

In order to remain active, it helps to pre-schedule posts on your social media accounts. Most social media sites give you the option of choosing when you want a post to go live.  This will help you ensure that your sites are always updated and will allow you to think ahead.

Interact with your followers

One of the best ways to build your web presence is to interact with those customers who are following you.  If customers take the time to give you feedback about your company, respond to them in a timely manner. Let them know that you want to help them have a positive experience with your company.

Actively developing your social media sites is essential for building your web presence. If you take the time to build a social media plan that works for your company and stick with it, it’ll make a huge difference in your overall marketing strategy. Get started today!

Image Courtesy of Freedigitalphotos.net

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