US Data Corporation Direct Marketing Blog

5 Reasons to Run a Direct Mail Campaign7:00 am


By Kristen Dabrio

5 Reasons to Run a Direct Mail CampaignEven in this age of increased digital marketing strategies, direct mail marketing remains an effective way to reach potential customers and bring in more business.  Direct mail campaigns give you the opportunity to promote your products and services directly to your target audience. Running a direct mail campaign offers many benefits, so being aware of them might just convince you to run one for your company. Here are 5 reasons you should consider direct mail campaigns as part of your marketing strategy.

1) Helps you pinpoint your target market.

When running a direct mail campaign, you really need to take the time to evaluate who you want your campaign to reach. Identifying your target market will help you when running marketing campaigns of any kind, so it’s a great idea to take the time to do this. Pinpointing your target market allows you to directly reach those interested in your products and services and helps you avoid wasting your time and effort marketing to those who will just throw your direct mail pieces in the trash. If you’re working with a data company to procure a mailing list for your company, they will help you pinpoint who you want to reach and what marketing tactics will help you sell your products.

2) Fosters relationships with your customers.

Direct mail campaigns help you stay connected with your customers and remain engaged with them. When potential customers receive offers specifically tailored to them, it adds a personal touch to your campaigns. Direct mail campaigns take time and effort, so customers will often feel like they’ve developed a relationship with your company. Finally, in an age of digital overload, taking a break from cell phones and computers while opening the mail can be a welcome change for many consumers.

3) Brings in new business.

In addition to targeting customers who have already purchased from you in the past, direct mail campaigns are a great way to bring in new business. Since you are targeting a specific audience, you’re more likely to find potential customers who are interested in your products and services, instead of trying to appeal to the mass market. This should help you increase the amount of business you bring in by reaching new customers who will be interested in what you’re selling.

4) Tests the appeal of your marketing strategies.

Direct mail marketing can be a great way to gauge your customers’ responses to your overall marketing tactics. By monitoring and reviewing the results of each campaign, you can build a better marketing strategy through customer feedback. If you keep track of how your recipients interact with your direct mail campaign, you can figure out how to improve it next time.  For example, if very few of your offers were redeemed from a certain campaign, perhaps it’s time to try a new approach. Attempting different marketing strategies allows you to figure out what works best for your company.

5) Allows you to get creative.

Building your direct mail campaign is an engaging way to tell your story. Direct mail provides more space to get creative than email marketing campaigns and you can make the experience more interactive and engaging for your customers. Clever direct mail pieces, like a fold-out pamphlet, can get your customers directly involved in your brand’s story, and they will be more likely to remember your company in the future.  Direct mail campaigns provide more storytelling control, which is a great way to get potential customers interested. You can use this to your advantage.

Running a direct mail campaign can be extremely profitable for your company and can help foster a relationship between your company and your customers. Has your company run a direct mail campaign? What have your results been? Let us know!

Image Courtesy of Freedigitalphotos.net

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