US Data Corporation Direct Marketing Blog

January Round-Up: Adjusting Your Content Marketing Strategy7:00 am

By Kristen Dabrio

January Round-Up: Adjusting Your Content Marketing StrategyWe’re already one month into 2014, so it might be the perfect time to analyze how your content marketing strategy is going. There’s always time to readjust or refocus your strategy, but doing it early in the year will allow your company to benefit from the changes. It’s extremely useful to tackle any major issues as they arise instead of letting them continue missing the mark. To get started, here are a few reasons why your content marketing strategy might need readjusting.

Your content has no focus

Your content marketing strategy should feel cohesive and that requires a clear focus and understanding of your marketing goals. If you don’t have any marketing goals, you won’t be able to properly plan out your content marketing strategy. Think about what you want to achieve by the end of the year. If you’re running a blog, for example, your customers should know what you sell and what your field of expertise is. Create a plan.

You’re not getting any feedback

A month might not be a long enough time to see if your marketing strategy is working, but it should be enough time to analyze the feedback. If there is certain content that clearly no one cares about or is interacting with, maybe you should refocus those ideas. If there’s something that’s clearly working, spend more time developing that. It’s nice to experiment with content, but cut out anything that isn’t engaging your customers after you’ve given it a fair trial.

You’re unorganized

If you’re having trouble keeping track of your content, you need to get organized.  Keeping your content fresh will help your content marketing strategy immensely. Keep a content calendar or use a program that helps you post your content on time. Most websites offer scheduled posts, so utilize these tools where you can. An unorganized content marketing strategy will look and feel unprofessional.

Once you figure out what isn’t exactly working the way you’d want, you can begin to readjust your own strategy for the upcoming months. Even tweaking a few small things could make all the difference.  Here are a few things you could focus on.

-Setting new goals. If you’ve been reaching your goals, think about adding more or building upon what you’ve accomplished. If you haven’t been reaching your goals, try analyzing how you can tweak them to be more realistic. Figure out what obstacles might be standing in your way. This is the best way to have continued success.

-Adding more content. If you’ve been consistently creating fresh content, try focusing on a new project. Start a blog. Create a new social media page. Write a white paper. Keep building on your content to form your brand.

-Engaging your customers. Maintaining your content marketing strategy is good, but the point is to engage your customers and draw in new business. Think of new ways you can accomplish this goal. Work on content that will get feedback and directly relates to your company.

Developing you content marketing strategy is a long process that requires frequent analysis. If a tactic you tried doesn’t work out, you should continue to adjust your strategy accordingly. Do you plan on updating your strategy for February? Let us know!



Sign up for our free mailing list to receive our newsletter, special promotions, and more!

Follow Us

Facebook Twitter LinkedIn Google+ RSS Feed

Like Us on Facebook

Learn More About...

Email Marketing

Marketing Strategy

Direct Mail Marketing

Data Cards

Fun Marketing Facts

Mobile Marketing

Social Media

Happy Client Highlight

Work Tips

Recent Posts

5 Tips for Convincing Clients to Try New Marketing Strategies

Is Direct Mail Marketing Still Effective with Millennials?

Email Marketing Relevancy Is More Important Than Ever

5 Black Friday and Cyber Monday Email Marketing Guidelines

Marketing 101: What is Direct Marketing?


April 2017

January 2017

November 2016

October 2016

September 2016

August 2016

July 2016

June 2016

May 2016

April 2016

March 2016

February 2016

January 2016

December 2015

November 2015

October 2015

September 2015

August 2015

July 2015

June 2015

May 2015

April 2015

March 2015

February 2015

January 2015

December 2014

November 2014

October 2014

September 2014

August 2014

July 2014

June 2014

May 2014

April 2014

March 2014

February 2014

January 2014

December 2013

November 2013

October 2013

September 2013

August 2013

July 2013

April 2013

March 2013

February 2013

January 2013

December 2012

November 2012

October 2012

September 2012

August 2012

July 2012

June 2012

May 2012

April 2012

March 2012

February 2012

January 2012

December 2011

November 2011

October 2011

September 2011

August 2011

July 2011

June 2011