US Data Corporation Direct Marketing Blog

Black Friday Email Marketing: Tips to Drive in More Business7:00 am

By Kristen Dabrio

Black Friday Email Marketing: Tips to Drive in More BusinessDeveloping a Black Friday email marketing plan is crucial for any company if you wish to do well during the holiday season. Since Black Friday kicks off the holiday shopping season, a well-planned email campaign for Black Friday will yield more profits and will drive in more business for the rest of the year. If you wish to run a Black Friday email marketing campaign, now is the time to make it happen.

Running a Black Friday email marketing campaign can be a little different from other email campaigns because they’re usually focused on one really big shopping day, instead of an entire season. Whether you have a physical location or an online website where you sell your products, a well-developed email campaign will help you increase your Black Friday sales by putting your company in the front of your customers’ minds.  Here are a few tips to help you organize your Black Friday email marketing campaign.

Offer sneak peeks to your Black Friday deals beforehand
Black Friday email marketing campaigns are a great way to remind people of the deals you’re offering on that day.  Show a sample of what you plan to discount and provide links to your site in your email. This is a good way to show off physical products and give people a taste of what to expect. If you plan to discount services, give a few examples. Remind your customers to keep your products in mind when Black Friday arrives.

Use coupon codes or offers that activate on Black Friday
If you wish to include coupons or discounts within your email creative, have them activate exclusively on Black Friday. Cyber Monday is the big online shopping day, but many people also shop online for Black Friday. Offering coupon codes are also a great way to let customers shop online and use your website on Black Friday to get discounts. Many people would love to have the opportunity to shop online instead of fighting the crowds, so they will find your coupon codes useful.

Create an intriguing Black Friday subject line
You want the recipients of your email to know that your offers are for Black Friday, so you need to make that clear in your subject line. A Black Friday related subject line that generates urgency will get people opening your emails in order to view your promotions. Someone who is specifically checking for deals for their Black Friday shopping might skip over emails they don’t know are Black Friday related. Make it clear!

Stay Frequent with email blasts
Sending out a Black Friday email marketing campaign early enough will allow you to send out multiple blasts before the shopping holiday arrives. Keeping your emails frequent during this time will make sure that people remember your company and your offers and build anticipation for the big day. Even sending on the day itself will help bring in more business and ensure that people get on your website or to your physical location.

Busy shoppers during the holiday season want to stick with companies that they see as reliable, so do your best to show them that you have what they need. This is an important time for many retailers and can be a massive boost to end-of-the-year revenue, so make sure you’re in on the action. Show your customers that you will support them during these months and that they can count on your company for deals. If you wish to drive in more business during this time, start planning your Black Friday email marketing campaign as soon as possible.



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