US Data Corporation Direct Marketing Blog

5 Ideas for the Halloween Marketing Season7:00 am

By Kristen Dabrio

5 Ideas for the Halloween Marketing SeasonFall has already arrived and Halloween is quickly approaching. Halloween is sometimes overlooked as an important marketing event, but taking the time to build an effective marketing campaign for this holiday can drive in tons of business. If your company hasn’t considered a Halloween marketing campaign yet, you might want to reconsider passing on this great marketing opportunity!

Running a Halloween campaign will help keep your marketing campaigns seasonally appropriate, and will engage potential customers in a fun way. One great thing about Halloween is that it’s absolutely not necessary for your company’s products or services to be directly related to Halloween to take advantage of this holiday’s potential. Find clever ways to connect your business to Halloween-related activities by trying out some of these marketing ideas:

1. Design a Halloween-Themed Email Creative

Running an email campaign is a great way to reach people during the Halloween season. Designing a Halloween-themed email creative will help you easily tie in your products and services to the spooky holiday. Using popular Halloween imagery, such as bats, witches, ghosts, or even just fall colors, will give your email creative the appropriate seasonal vibe. Halloween marketing offers quite a bit of creative license, so use it to your advantage!

2.  Run a Contest

Holding a costume photo contest is a great way to tie in Halloween with your company. Offering discounts to the participants will ensure that people take part and will also help spread the word about your products and services. This is an excellent way to draw attention to your business, even if your products don’t directly relate to the Halloween season.  Contests are great for social media marketing as well, and will encourage user-generated content.

3. Take Part in a Local Halloween Event

Sponsoring a local community event will not only help your company’s image, it’s also a great way to get people interested in your products. There are most likely many Halloween events going on in your area, so reach out, and see how you can participate. Many local events will be willing to allow you to market your business in exchange for your sponsorship. Helping out your local community is never a bad idea and could create valuable customer loyalty and exposure.

4. Send Out Engaging Direct Mail Pieces

You can incorporate Halloween marketing into your direct mail pieces in order to tie them into the season. Sending out something as small as a postcard, brochure, or newsletter with a Halloween-related theme is a great way to engage potential customers.  Use Halloween images in order to draw in your recipients and get them interested in your products.

5. Tie in Your Social Media Sites

Creating fun, Halloween-related content is a great way to boost your social media presence, and get people interested in your company. Tie in your blog posts with Halloween and post them on your Facebook. Tweet about the Halloween event you’re sponsoring and remind people of your offers.  Use social media to promote your contests and discounts. This is a great way to spread the word and invite people to partake in the Halloween fun –and keep your business at the forefront of their minds in the process.

A Halloween-themed promotion is the perfect way to jump start your holiday marketing efforts, and bring in more business for the fall. It’s also a great time to get creative with your marketing campaigns and engage your customers in a fun way. Take this time to build your Halloween marketing campaign and make the most of this holiday season.

Have you done any Halloween marketing of your own previously? What do you plan to do this year? Let us know!

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