Monthly Archives: October 2013

Running a Black Friday Direct Mail Campaign: Start Now!7:00 am

By Kristen Dabrio

Running a Black Friday Direct Mail Campaign: Start Now!As one of the biggest and most important shopping days of the year for many businesses, Black Friday should be given a lot of time and attention when it comes to developing a marketing strategy. Since Thanksgiving is less than a month away and Black Friday continues to invade turkey day, now is the perfect time to focus on running a direct mail campaign. Direct mail campaigns take some time and preparation, so getting started early is always a good idea, especially when it comes to such a massive shopping day. Make sure you’re prepared for Black Friday and don’t leave anything until the last minute.

Preparation is one of the most important things when it comes to getting out a direct mail campaign for Black Friday. You will need time to make sure that you have your mailing materials in order and that you can get it all sent out a couple of weeks before Black Friday. Keep in mind that you might need to spend time securing a mailing list, getting materials approved, and making sure everything is printed out ready before you can send everything out. Black Friday can potentially bring in a lot of business and keep people invested in your company for the rest of the year, so do your best to stay on top of everything.

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How to Build Customer Loyalty during Thanksgiving7:00 am

By Kristen Dabrio

How to Build Customer Loyalty during Thanksgiving As the holiday that kicks off the holiday shopping season, marketing during Thanksgiving is extremely important when it comes to boosting your holiday sales. However, Thanksgiving is also the perfect time to build customer loyalty and show your customers that you support them during this exciting, but also potentially stressful, time.  It’s important that you let your customers know that you appreciate their business and that you wish them the best during the holiday season.

Building customer loyalty is important because you want your customers to remember you and keep coming back to you when they’re in need of your products or services. Cultivating a strong sense of brand loyalty in your customers will go a long way. Since Thanksgiving is all about showing your appreciation and giving back, it’s the perfect time to focus on doing the same for your customers. Use the spirit of Thanksgiving to treat your customers and build goodwill that will last the rest of the holiday season, and maybe even the entire year.

Thanksgiving is a good time to get your brand in front of your customers, considering that Black Friday and Cyber Monday follow right behind and bring enormous sales potential. This can be achieved by sending messages of “thanks” through direct mail or email. A greeting card or postcard is a simple way to keep your potential customers thinking about your company, and lets them know their business is appreciated—which will serve as a reminder to your customers throughout this important shopping season.

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The Holiday Season: Preparing Your Marketing Strategy for the Upcoming Months7:00 am

By Kristen Dabrio

The Holiday Season: Preparing Your Marketing Strategy for the Upcoming MonthsFall has arrived and the holidays are approaching fast, so preparing your marketing strategy for the upcoming season is crucial for any marketer. The holiday season can be overwhelming for many small businesses and retailers, especially as they fight heavy competition in order to stand out from the crowd, but preparing early will lighten the load significantly. No one wants to be stressed out during the holidays, which is why strategizing early can make all the difference.

In order to make the most of your holiday marketing strategy, it’s important that you try your best to be engaging and unique during this time. There will be many offers and promotions available to consumers, so you need to find a way to stand out from the crowd and convince them your company is their best choice. The holiday season is a great time to get creative and focus on engaging customers, since nearly everyone will be looking for deals. Show potential customers that your offers are the best and that you care about supporting them during the holiday season, which will in turn create valuable customer loyalty.

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Impressive Halloween Email Creatives to Inspire Your Campaigns7:00 am

By Kristen Dabrio

Impressive Halloween Email Creatives to Inspire Your CampaignsRunning an email campaign is a great way to share your Halloween promotions with your customers and drive in more business during the holiday, but it’s also the perfect time to show off your creativity with an impressive email creative. Halloween-time allows for you to get a bit “spooky” with your email creatives, so work on something that will catch the attention of your recipients and ultimately draw them in. The end of October is approaching fast so if you’re lacking inspiration, here are some excellent email creatives to get you motivated.

Clothing stores that can provide pieces for a Halloween costume usually have an easier time coming up with clever email creatives for the holiday. The two email creatives shown below are from two popular clothing stores, American Apparel and Urban Outfitters. They both are simple emails that show off homemade Halloween costumes with items from their clothing stores. If you run a clothing store, or work with apparels that can be easily tied into Halloween-time, a simple email creative might work best. Including a link that brings the recipient straight to your clothing catalog is a must and will get people browsing through your selection. A creepier approach, like what is done with Urban Outfitters, will intrigue recipients to click through to their website.

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Direct Mail Lists: What You Should Know Before You Buy7:00 am

By Kristen Dabrio

Direct Mail Lists: What You Should Know Before You BuyDirect mail marketing has continued to work efficiently for businesses and can be an essential part of a marketing campaign, which is why it’s so important to understand everything you can about direct mail lists. Since direct mail lists can make a huge difference in the success of your campaign, it’s crucial to spend the time to select the best possible list. The list, along with the offer and the creative, make up all the essential parts of direct mail campaign and they shouldn’t be taken lightly.

Many companies shy away from running their own campaigns because they lack a clear understanding of how direct mail lists work. However, a successful direct mail campaign has the potential to bring in lots of new customers, so it will be worth your while to gain a better understanding of the direct mail list buying process. Here are a few things you need to know before you buy.

Businesses looking into purchasing direct mail lists often don’t realize that there’s a difference between buying and renting a list. Many lists have the option to either purchase for endless use or rent for a one-time-use, but you should be aware that there are stipulations to each.  Since direct mail lists are always changing and need to be updated as often as possible, renting a list is usually your best option. However, this usually means you can only use the list once, so if you plan on running multiple campaigns, you will have to rent a new list each time. Purchasing a list allows you to use that list as many times as you want, but there’s no assurance that your data will be accurate, and direct mail data becomes outdated very quickly. Since people are always moving and their residential addresses change, having an accurate and up-to-date list is absolutely essential to any direct mail campaign.

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New FCC Regulations For Telemarketers: Protect Your Company7:00 am

By Kristen Dabrio

New FCC Regulations For Telemarketers: Protect Your CompanyMaking sure your company is up-to-date on FCC regulations is an important step to becoming a compliant telemarketer, and it’s crucial for avoiding fines and keeping a positive reputation for your business. After receiving thousands of complaints from consumers, the Federal Communications Commission (FCC) tightened its regulations on automated telemarketing calls, which will go into effect on October 16th, 2013.

Telemarketing can be a great marketing tactic, as long as it’s done right. Most people don’t want their family dinner interrupted every night by excessive and unwanted phone calls; however, if you can reach an audience that has already expressed an interest in your products and services, telemarketing could do wonders for your company. It’s a great way to follow-up with existing customers, and it helps expand your business in other sales territories, which you might be unable to do through direct mail marketing or local marketing campaigns. Staying in contact with your customers through telemarketing could lead to improved customer satisfaction.

But how can your company protect itself, and how will you know if you’re in violation of these FCC regulations? Here is a break-down of the changes, and what your business will have to do to remain compliant:

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Understanding Millennials: Marketing Strategy for a New Generation of Consumers7:00 am

By Kristen Dabrio

Understanding Millennials: Marketing Strategy for a New Generation of ConsumersAs Millennials are coming of age, some businesses are struggling to make their marketing strategy appeal to them – or worse, don’t see a need to market to them at all. Like it or not, the Millennial generation, or Generation Y, now makes up a huge portion of consumers with purchasing power, and as such, you should be taking them into account as you develop your marketing strategy. Although the exact years that Millennials were born vary between sources, these consumers are generally between the ages of 18-35. Since Millennials make up such a large and important part of our society, there’s a huge chance you’ll have to market to them at one point or another. But how can you do this? What do Millennials want and how can you switch up your marketing strategy to reach them? Read on to learn about the most effective marketing techniques for this generation.

Why are so many businesses overlooking Millennials? Oftentimes, these companies are falling into the pitfall of taking common stereotypes at face value. Millennials are often described as lazy, self-entitled, and unemployed, with no money to spend. Although this stereotype is pervasive, it’s not the whole truth. While it is true that the economy has made it difficult for some Millennials to find full-time jobs, they actually make up a massive portion of the current work force, and many do have solid careers underway and have significant purchasing power. Many of them are getting married, buying homes, and starting families of their own. They are spending, and they are in need of products and services—and most businesses would be foolish not to capitalize on this. Stereotyping this generation will only prevent you from understanding how to reach them and will undoubtedly hurt your overall marketing strategy.

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5 Ideas for the Halloween Marketing Season7:00 am

By Kristen Dabrio

5 Ideas for the Halloween Marketing SeasonFall has already arrived and Halloween is quickly approaching. Halloween is sometimes overlooked as an important marketing event, but taking the time to build an effective marketing campaign for this holiday can drive in tons of business. If your company hasn’t considered a Halloween marketing campaign yet, you might want to reconsider passing on this great marketing opportunity!

Running a Halloween campaign will help keep your marketing campaigns seasonally appropriate, and will engage potential customers in a fun way. One great thing about Halloween is that it’s absolutely not necessary for your company’s products or services to be directly related to Halloween to take advantage of this holiday’s potential. Find clever ways to connect your business to Halloween-related activities by trying out some of these marketing ideas:

1. Design a Halloween-Themed Email Creative

Running an email campaign is a great way to reach people during the Halloween season. Designing a Halloween-themed email creative will help you easily tie in your products and services to the spooky holiday. Using popular Halloween imagery, such as bats, witches, ghosts, or even just fall colors, will give your email creative the appropriate seasonal vibe. Halloween marketing offers quite a bit of creative license, so use it to your advantage!

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Five Useful Marketing Boards on Pinterest7:00 am

By Kristen Dabrio

Five Useful Marketing Boards on PinterestPinterest is a great site because it allows you to easily find and save references that you can use later on by “pinning” them to your boards. When it comes to marketing, not only is it helpful to have a Pinterest profile set up for your company, but the site offers many opportunities to learn invaluable marketing techniques that can be applied to your own strategy.

Whether you’re a Pinterest pro or just starting out, you can always learn more about how to use social media to improve your marketing strategy. If you’re looking for ways to improve your marketing campaigns, these professional boards will help motivate and inspire you.

1) Social Media: Mashable 

Mashable provides a lot of content about technology, social media, and gadgets through their website, which will help further your understanding of marketing in general. Their Pinterest account has well over a million followers, so it’s clear they’re doing something right. Mashable’s Social Media board in particular is a great resource for any marketer. Not only do they cover current events that will affect marketing, but they offer tips on how to improve your company’s social media strategy.

Five Useful Marketing Boards on Pinterest

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