Monthly Archives: August 2013

Last-Minute Back-To-School Email Marketing Campaigns7:00 am

By Kristen Dabrio

Last-Minute Back-To-School Email Marketing CampaignsBack-to-school season is in full swing, and although many businesses think about conducting back-to-school marketing campaigns, sometimes the season creeps up on you before you can get your campaign underway. If you are interested in launching a back-to-school campaign, but are worried you may be too late, don’t give up yet; there is still time to take advantage of this marketing season. Now is the perfect time to launch an email marketing campaign. An email campaign, in place of or in addition to a direct marketing campaign, is a good last-minute marketing effort because it can reach potential customers quickly and takes less time to set up.

Although many people don’t realize it, the back-to-school season doesn’t end after the first week of school. Many college classes haven’t started yet or are just beginning, and students on the East Coast don’t usually head back until after Labor Day. In reality, the back-to-school season actually extends through the first month or so of school, so you still have plenty of time to send out an email blast that is school-themed.

You can utilize email marketing even if you’ve already done a back-to-school direct marketing campaign. Combining a direct mail campaign and an email campaign is a great marketing strategy and your potential customers will have a higher chance of doing business with you as a result. Most people will have to hear or see your marketing message at least seven times before they buy from you, so it’s important that you stay consistent and reach out multiple times before the back-to-school season is over.

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US Data Corporation Launches New GoldDust Lead Tracking Service7:00 am

By Kristen Dabrio

US Data Corporation is pleased to announce the launch of a new service called GoldDust Lead Tracking. GoldDust allows businesses to turn their website visitors into qualified leads, even if the visitor did not contact them directly. This new service will complement US Data Corporation’s business-to-business email campaigns. GoldDust Lead Tracking is immediately available to US Data Corporation clients.

GoldDust Lead Tracking has been designed to increase the lead generation potential of email campaigns. While companies generally see an influx of new business after conducting email campaigns with US Data Corporation, they will now also have the ability to contact everyone who clicks on their emails, even if the click did not result in a purchase. With this information, clients will be able to contact potential customers who would have otherwise slipped through the cracks. GoldDust will substantially increase the number of qualified leads that result from an email campaign.

Designed as an additional service to complement B2B email campaigns, GoldDust is also available as a standalone service. Here at US Data Corporation, we have been utilizing and testing GoldDust Lead Tracking for our own internal marketing purposes and we have seen very positive results. We believe this will be a great addition to your B2B marketing campaigns.

If you are interested in learning more about GoldDust Lead Tracking, please call us at (888) 578-3282.

Purchasing Your First Mailing List: Things to Consider7:00 am

By Kristen Dabrio

Purchasing Your First Mailing List: Things to ConsiderHere at US Data Corporation, we understand how important, and sometimes challenging, it can be to determine what mailing list is appropriate for your company. Who should you turn to? How can you tell which mailing list companies are reputable? How much money should you spend to find a good list? How specific should your targeting be? Many first-time list buyers feel overwhelmed by the list buying process, and for good reason; there are many factors to consider, and this can be daunting if you’re not already familiar with the mailing list industry. If that describes you, we’re here to help you navigate the mailing list terrain.

The first step to finding a high-quality mailing list is to research list companies. If you contact a data company, your sales representative should be knowledgeable and work with you collaboratively to find the right list for your company. They should be able to help you narrow down your target demographic and recommend lists based on the products and/or services your company focuses on. A good list company should ask you questions about your business and understand your endgame before they determine what type of mailing list you need. If you are not sure what kind of list you need, be open about that; our sales representatives have years of experience across a wide swath of industries, and they will often have ideas you may not have thought of. Check to make sure the list company has a high BBB rating; this is generally a good indication that the company is reputable, and that their lists are of good quality.

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Mobile Marketing: Optimizing Your Web Presence for Mobile Usability11:35 am

By Kristen Dabrio

Mobile Marketing: Optimizing Your Web Presence for Mobile Usability Mobile marketing can be defined as the process of marketing to people via their mobile devices, but there’s much more to it than just that. Understanding how to optimize your marketing materials is of utmost importance when it comes to mobile marketing. This means creating a consistent user experience across multiple platforms and making sure your content can be accessed easily on any screen size.

Busy lifestyles lead to more people purchasing products through their mobile devices and browsing websites on-the-go. If your company’s web presence isn’t optimized for mobile, potential customers will be more likely to look elsewhere. Cell phones and tablets are such an important part of our lives now; it only makes sense to integrate a mobile marketing plan into your marketing strategy, because a vast majority of people have their own mobile devices and use them on a daily basis. Since so many potential customers are constantly connecting with businesses via their smart phones or tablets, your company should plan on making your mobile experience the best it can be; otherwise, potential mobile clients are likely to fall through the cracks.

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The Importance of Social Media Marketing7:00 am

By Kristen Dabrio

The Importance of Social Media MarketingSocial Media Marketing is an excellent way to connect and foster a community with your customers. Since so many people have personal profiles on these sites, it’s a great idea to get your company involved in the action. Besides being able to instantly share important information about your business with your customers, you’ll be able to form a lasting professional relationship with them. Social media is a great way to keep your customers engaged with your brand, making them more likely to purchase from you in the future.

Social media marketing is an easy way to reach out to your target audience within a matter of seconds.  It’s a fast and simple way to connect with a large group of people, all of whom have most likely been interested in your company at one point or another. Social media sites help you zone in on people who have decided to follow your company and want to know more about your product or services. Social media marketing is important because it lets you create a community environment with your customers, provide real-time customer service, and manage your brand’s reputation. Continue Reading…

US Data Corporation Receives 2013 Omaha Award1:00 pm

By Kristen Dabrio

US Data Corporation Receives 2013 Omaha AwardUS Data Corporation has been selected for the 2013 Omaha Award in the Marketing Consulting Services category by the Omaha Award Program. We are proud to receive this award and we hope to continue serving our community for years to come.

This year, The Omaha Award Program has identified US Data Corporation as a company they believe has achieved exceptional marketing success in our local community and business category. The Omaha Award Program honors the achievements and accomplishments of local businesses throughout the Omaha area. US Data Corporation has been recognized as a company that embraces best practices and enhances the positive image of small business through service to our customers and community.

US Data Corporation is the leading provider of mailing lists, email lists, email marketing, and direct mail marketing. Here at US Data Corporation, we strive to continue supporting our local community and provide excellent and trustworthy marketing services to our clients. If you are interested in learning more about our services, please call us at (888) 578-3282.

Back-To-School Marketing Tips: Get an Early Start7:00 am

By Kristen Dabrio

Back-To-School Marketing Tips: Get an Early StartSince most school-aged children—along with college and graduate students—head back to class around mid-August to early September, it’s time to start thinking about your back-to-school marketing. Timing is everything when it comes to preparing an effective seasonal direct mail campaign, so it’s best to start early. If your business offers back-to-school services or products, or can benefit from this season, now is the time to get into action.

Preparing direct mail campaigns takes a while, because you need to design, print, and send out your marketing materials, so make sure you plan your direct mail initiative well in advance. The key to successfully driving more business during back-to-school season is understanding who you’re trying to reach and how your products or services fill their needs. Giving yourself enough time to prepare is the first step. Here are some other tips to put you on the path to a successful back-to-school campaign.

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Marketing Strategy: Why is Finding Your Target Market Necessary?7:00 am

By Kristen Dabrio

Marketing Strategy: Why is Finding Your Target Market Necessary?Discovering the correct target market for your product is necessary for developing a marketing strategy, especially when it comes to small businesses. If you want to avoid wasting your efforts and making poor decisions about pricing, identifying what specific audiences you should be focusing your attention on can be the key. The time spent figuring out your target market will be well worth it because it will help your business remain cost-effective and your marketing efforts will become more relevant to your audience. Ultimately, knowing who you want to target will allow you to focus on how you want to develop your marketing strategy.

Finding your target market helps because you’ll be able to design a marketing strategy around those potential buyers. You’ll be able to discover who those people are, where they’re located, what they need from you, and how you can reach them. Trying to develop a marketing plan that appeals to everyone, without pinpointing a specific audience, will most likely not yield the results you’re expecting— because you’ll be spending too much time and energy on people who simply aren’t interested. It will help your marketing efforts greatly if you avoid overwhelming people with advertising for products they don’t need or want.

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Developing a Content Strategy for Your Business7:00 am

By Kristen Dabrio

Developing a Content Strategy for Your BusinessThe creation of smart and engaging content can be a daunting task when it comes to developing a content strategy for your business. Ultimately, you want to produce shareable content related to your business in a variety of formats—articles, e-books, white papers, videos, slideshows, infographics, photos, etc. Since your content marketing strategy is dependent on how your audience responds to what you’re putting out, it’s important that you’re willing to keep making improvements—so it’s constantly evolving.

The idea of content marketing is to not only attract customers, but to make sure you keep the ones you have. At a glance, content marketing involves creating content that guides prospects down a sales funnel at their own speed. This is usually done by educating them about issues they may have experienced, introducing solutions to those problems, and eventually demonstrating how your products or services can meet their needs. In a content marketing strategy, you are giving prospects the tools they need to find and value what you offer, whereas direct marketing takes that information directly to prospects. These are two complementary marketing strategies that, while different, work very well in tandem. Although content marketing is different from a sales pitch and you’re not necessarily always mentioning your own product, you’re creating and sharing valuable content in order to ensure your customers are better informed about what you do. If done right, content marketing is a concrete form of lead generation.

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Five Examples of Big Brand Marketing Campaign Failures7:00 am

By Kristen Dabrio

Five Examples of Big Brand Marketing Campaign FailuresIt’s in the best interest of your company to attract customers through thoughtful marketing campaigns, but when your campaigns become unforgettable for the wrong reasons it might be time to rethink your approach. Don’t think only small companies can potentially suffer from marketing blunders—big brand names have had their share of epic failures.  Many well known companies have not only left people scratching their heads, but have managed to offend and lose customers. These marketing campaign failures will hopefully show you what not to do with your own brand. Continue Reading…