Monthly Archives: July 2013

Effective Customer Service: How to Handle Dissatisfied Customers7:00 am

By Kristen Dabrio

Effective Customer Service: How to Handle Dissatisfied CustomersDue to online review sites, customer service is no longer a private matter as it once was. Since a complaint posted on a website can quickly erupt into a public affair, it’s important that you deal with it quickly and effectively.  By providing quality customer service, you’ll be able to keep your current customers and attract new ones—instead of potentially ruining the reputation of your brand.

No one likes to receive negative feedback regarding their company, but it will most likely happen from time to time, even for companies that always try to prioritize their customers’ needs.  However, a good response to customer dissatisfaction might ensure that you never receive that particular complaint again, and might even improve your brand reputation. It’s important that your customer service team knows how to properly deal with these situations in a helpful and effective way.

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Clever Direct Mail Creatives to Inspire Your Own Campaign7:00 am

By Kristen Dabrio

Clever Direct Mail Creatives to Inspire Your Own CampaignComing up with ideas for your direct marketing campaign can be difficult, especially when you want to avoid doing the same thing over and over again. Not only do you want to catch the attention of potential customers, but you want to get them talking and sharing their experience with others. This can be difficult to pull off, but with a little creativity—it’s all possible! If you’re looking for a way to spruce up your direct marketing campaigns, perhaps these companies and artists can give you some inspiration through their own direct mail creatives.

IKEA Flat Pack

IKEA Flat Pack

Although this marketing campaign wasn’t used by IKEA, it was an ingenious direct mail creative designed by Leo Rosa Borges. The clever pop-up of a bedroom set shows customers a 3D version of how the furniture would look. It’s an excellent way to advertise products that require assembly and it would certainly get people talking. (1)

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Direct Marketing Campaigns: Learning From An Unsuccessful Campaign7:00 am

By Kristen Dabrio

Direct Marketing Campaigns: Learning From An Unsuccessful CampaignDirect marketing campaigns can be an excellent way to generate potential customers and leads, but what should you do when you don’t get the results you were expecting? There are a lot of mistakes that can be made during a direct marketing campaign, but there are several important things you can do to ensure it doesn’t happen again. Remember, understanding and implementing what works for your marketing campaign may take some time—so don’t get discouraged!

If you feel like your direct marketing campaign was unsuccessful, it’s time to evaluate what the problems might have been. Common mistakes that often plague a direct marketing campaign can be easy to fix; learning from those mistakes will save you from stress and disappointment in the future.

Here are some problems you might have overlooked—

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Why Direct Mail Marketing Works for Businesses7:00 am

By Kristen Dabrio

Why Direct Mail Marketing Works for BusinessesIt might seem like direct mail should be dying out, considering the crazy digital age we live in, but this form of marketing is still thriving and it continues to work for businesses—if utilized as part of an integrated approach. Direct mail marketing remains effective and can be an exciting way to keep in contact with current customers and reach potential ones. Determining the best way to reach your target demographic and understanding the best course of action when it comes to direct mail marketing still yields successful results, as long as you approach with enthusiasm!

When deciding whether or not direct mail makes sense for your business, the first step is to evaluate your target market. If you’re focusing on a younger target demographic for your campaign, such as teenagers and college students, this might not always be the most fruitful option. It’s unlikely that teenagers in households are the ones going through the mail and it might be difficult for you to obtain the correct address for reaching a college student, considering they aren’t always in the same place. Those who have retired, stay at home moms, or other people who are likely to bring in and sort the mail every day, might be better suited for direct mail marketing campaigns. Continue Reading…

Email Marketing: Helpful Tips on What NOT to Do7:00 am

By Kristen Dabrio

Email Marketing: Helpful Tips on What Not to DoEmail marketing is an incredible tool for expanding your business and making your brand recognizable, but bad email practices could cause you to lose potential customers and create a bad reputation for your company. In this day and age, where an awful lot of marketing is done on the internet, it’s important for your company to have a trustworthy online reputation. The first step in gaining trust and reliability is complying with email marketing laws.

Understanding and complying with the CAN-SPAM Act is crucial for any business wishing to dive into email marketing. It’s important that you follow these laws because each violation could cost you thousands of dollars in fines, and more importantly, destroy the reputation of your company. Ultimately, refusing to follow these email regulations could get you marked as a spammer, and that could put an end to your email marketing efforts for years to come.

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Social Media Marketing: Using Twitter to Your Advantage1:57 pm

By Kristen Dabrio

Social Media Marketing: Using Twitter to Your AdvantageSocial media marketing is an important strategy that is becoming more and more vital for all businesses. Maintaining an online presence for your company and updating it with relevant and (hopefully) engaging content will enhance your branding efforts, and can even be used for effective lead generation. One of the easiest and most affordable ways to spread the word about your company is through Twitter. Although all social media marketing is important for your marketing strategy, focusing on Twitter could make a serious difference for your business.

For everyone who might be unfamiliar, Twitter is a website that allows you to share 140 characters or less with your audience. Twitter lets you connect with your intended audience and allows you to share your brand’s updates with a wide pool of potential customers. If someone becomes familiar enough with your business through Twitter, they will be more likely to use your services in the future— which is what social media marketing is all about.

Here are a few tips on using Twitter to your advantage:

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US Data Corporation’s Free Marketing Resources3:42 pm

By US Data Corporation

Designing Effective Email Creatives to Boost Deliverability, Conversions, and ROILooking for resources to help you improve your marketing strategies? Need to educate yourself on new marketing techniques you have yet to try? Look no further! US Data Corporation now offers free marketing resources so that you can learn everything you need to ensure your marketing campaigns live up to their full potential!

Take a look at the new Marketing Resources section of the US Data Corporation website! You’ll be able to access free articles, white papers, and ebooks relating to mailing lists, email lists, email marketing, and much more.

To get you started, please check out our first white paper, Designing Effective Email Creatives to Boost Deliverability, Conversions, and ROI! After reading this white paper, your email creatives will be sure to drive the engagement results that every email marketer craves!

We will be adding new resources regularly, so don’t forget to check back!