US Data Corporation Direct Marketing Blog

Finding New Customers for the New Year7:00 am


By US Data Corporation

Finding New Customers for the New Year2013 is now in full swing, and as we all know, a new year is always a great time for new beginnings – and new customers. As the new year kicks in, this is the perfect time to refocus on marketing goals that you may have lost sight of in 2012, rekindle projects that got put on the backburner, and rejuvenate your customer base. Make new customer acquisition your priority in 2013 by following these 3 simple steps.

1. A New Year Means New Lists

If you’re still working off of last year’s mailing lists or email lists, it’s time to wipe the slate clean and either invest in a new marketing list, or give the old one a facelift with a list wash service. Lists become outdated within a matter of months, and an outdated list translates into wasted marketing dollars. Whether you target consumers or businesses, give yourself the best opportunity to find new customers by working from an updated and accurate marketing list. Your marketing budget will thank you.

2. Develop an Engaging Offer and Creative

Once you’ve got your shiny new list, develop a great offer and creative to match. Create an offer no one can refuse, and use a strong call-to-action to draw those new customers in. Whether you choose direct mail or email (or both!), your creative should be consistent with your other branded materials, and should use colors that stand out to highlight your offer and call-to-action.

3. Follow Up

Once you’ve sent out the initial mailing or email, don’t stop there! Repetition is the name of the game in marketing, and your target will most likely need to see your offer multiple times before they decide to purchase from you and become one of those coveted new customers. Be persistent and show them you really do want their business.

If you follow these 3 steps, you should have new customers knocking at your door in no time! If you’re ready to get started on your 2013 marketing campaigns, or would just like some advice on acquiring new customers, please don’t hesitate to give US Data Corporation a call at (888) 578-3282. Happy selling!

Search

Newsletter

Sign up for our free mailing list to receive our newsletter, special promotions, and more!

Follow Us

Facebook Twitter LinkedIn Google+ RSS Feed

Like Us on Facebook

Learn More About...

Email Marketing

Marketing Strategy

Direct Mail Marketing

Data Cards

Fun Marketing Facts

Mobile Marketing

Social Media

Happy Client Highlight

Work Tips

Recent Posts

5 Tips for Convincing Clients to Try New Marketing Strategies

Is Direct Mail Marketing Still Effective with Millennials?

Email Marketing Relevancy Is More Important Than Ever

5 Black Friday and Cyber Monday Email Marketing Guidelines

Marketing 101: What is Direct Marketing?

Archives

April 2017

January 2017

November 2016

October 2016

September 2016

August 2016

July 2016

June 2016

May 2016

April 2016

March 2016

February 2016

January 2016

December 2015

November 2015

October 2015

September 2015

August 2015

July 2015

June 2015

May 2015

April 2015

March 2015

February 2015

January 2015

December 2014

November 2014

October 2014

September 2014

August 2014

July 2014

June 2014

May 2014

April 2014

March 2014

February 2014

January 2014

December 2013

November 2013

October 2013

September 2013

August 2013

July 2013

April 2013

March 2013

February 2013

January 2013

December 2012

November 2012

October 2012

September 2012

August 2012

July 2012

June 2012

May 2012

April 2012

March 2012

February 2012

January 2012

December 2011

November 2011

October 2011

September 2011

August 2011

July 2011

June 2011