US Data Corporation Direct Marketing Blog

3 Ways to Spruce Up Your Email Design for Fall7:00 am


By Melissa Cober

3 Ways to Spruce Up Your Email Design for FallFall is here, which means that businesses and consumers alike are emerging from the summer lull and kicking back into full gear. This is the perfect time to revamp your email marketing efforts, and one way to do this is to give your email design a makeover. If you’ve been using the same template for your newsletter for months or even years on end, it might be time to improve your email design, or simply switch things up and give your subscribers something fresh to keep them engaged.  Play around with some of these email elements to keep your email design from getting stale!

Layout
One good way to give your email design a new look is to change the layout, and a major element that you can experiment with in this respect is a sidebar. A sidebar can be a great way to highlight snippets of news, events, promotions, and the like. You can also experiment with having a top banner, menu buttons to your website, or social media buttons. Try some different placements for some or all of these elements and see if they garner a boost in engagement. If you already have a sidebar, try switching up which content goes where.

Color
Have you been using the same color scheme for years? It might be time to try some different colors, even if they aren’t in your normal palette. Switching up your colors can be a pleasant surprise for subscribers who have grown, let’s just say it, a little bored with your email design. Just don’t switch your colors up too often – overdoing it might interfere with your branding efforts.

Length
Have you tested different email lengths yet? If not, how will you know if you’re inundating your readers with way too much detail, when all they want is a preview? Or, on the flip side, they may be craving more information or detail that you’re not giving them. Different audiences have different tolerances for email length, so experiment! Try including 3 articles instead of 2, or see if including excerpts rather than entire articles makes a difference.

Now, before you go off and throw your old email design out the window, one issue must be addressed: consistency. We always say that consistency is key in email marketing; how can you update your email design and remain visually consistent for your subscribers?

First of all, if your email marketing is still in its beginning stages, I would not recommend changing up your email design just yet. If your subscribers aren’t used to your emails yet, your first priority should be getting them to recognize your brand in their inbox.

However, if you are already well-established in email marketing, you should feel comfortable with making changes and improvements to your email design occasionally. The single most important thing you can do here is tell your subscribers what changes you are making. If you are making a major layout change, let your subscribers know so that they can get excited for it, and also so that they are prepared when the change happens! The last thing you want to do is pull the rug out from under their feet when they’re not expecting it. Subscribers can be very forgiving when you make changes to your email design, especially if it improves upon the old design, but you must keep them in the loop!

Happy Fall, and have fun giving your email design a fresh start for the new season!

Image Courtesy of FreeDigitalPhotos.net

Search

Newsletter

Sign up for our free mailing list to receive our newsletter, special promotions, and more!

Follow Us

Facebook Twitter LinkedIn Google+ RSS Feed

Like Us on Facebook

Learn More About...

Email Marketing

Marketing Strategy

Direct Mail Marketing

Data Cards

Fun Marketing Facts

Mobile Marketing

Social Media

Happy Client Highlight

Work Tips

Recent Posts

5 Tips for Convincing Clients to Try New Marketing Strategies

Is Direct Mail Marketing Still Effective with Millennials?

Email Marketing Relevancy Is More Important Than Ever

5 Black Friday and Cyber Monday Email Marketing Guidelines

Marketing 101: What is Direct Marketing?

Archives

April 2017

January 2017

November 2016

October 2016

September 2016

August 2016

July 2016

June 2016

May 2016

April 2016

March 2016

February 2016

January 2016

December 2015

November 2015

October 2015

September 2015

August 2015

July 2015

June 2015

May 2015

April 2015

March 2015

February 2015

January 2015

December 2014

November 2014

October 2014

September 2014

August 2014

July 2014

June 2014

May 2014

April 2014

March 2014

February 2014

January 2014

December 2013

November 2013

October 2013

September 2013

August 2013

July 2013

April 2013

March 2013

February 2013

January 2013

December 2012

November 2012

October 2012

September 2012

August 2012

July 2012

June 2012

May 2012

April 2012

March 2012

February 2012

January 2012

December 2011

November 2011

October 2011

September 2011

August 2011

July 2011

June 2011