Monthly Archives: September 2012
Trick or Treat: Tips for the Halloween Marketing Season
Fall is quickly approaching, and with it comes that ghoulish holiday where jack-o-lanterns gleam from porches and people disguise themselves in elaborate costumes for one night. That’s right, Halloween is almost here, and if your business hasn’t at least considered adding a Halloween marketing campaign to your agenda, then you’re missing out! Halloween is expected to drive over $7 billion in retail sales in 2012, so make sure you capitalize on this holiday before it’s too late!
How do you know if a Halloween marketing campaign could work for your business? Well, some businesses have it easy; if you sell costumes, candy, party favors or decorations, then you would be a fool not to be partaking in the Halloween marketing craze.
However, the possibilities are endless when it comes to this popular holiday! Even if your products aren’t specifically Halloween-related, you could release a special Halloween line of products to shake things up! Pet supplies stores, take note: Did you know that 11% of pet owners dress up their pets for Halloween?
How to Measure Your Direct Mail Marketing ROI
Direct mail marketing campaigns can become expensive if not executed correctly, and especially during times of economic hardship, it is particularly important to back up marketing decisions with solid numbers. The most commonly accepted method of quantifying the success of a direct mail campaign is to calculate its Return on Investment (ROI). It’s not enough to simply know how much a campaign costs up-front; you also need to know how much revenue that campaign brought in, to determine whether or not it was financially worth the investment. Let’s walk through the process of calculating your direct mail ROI.
The first and most important step in calculating your direct mail ROI is to set up some method of tracking responses to your campaign. Unlike email marketing, direct mail marketing does not inherently offer tracking metrics like open rates and click-throughs, so it can be more difficult to find out exactly what kinds of responses your campaign is eliciting.
6 B2B Marketing Mistakes and How to Avoid Them
B2B marketing can be a tricky proposition; while it comes with its unique challenges, it can also bring in huge rewards if done correctly. Part of this process is learning from your mistakes. Luckily, you don’t have to reinvent the wheel! Check out these 6 B2B marketing mistakes and how to avoid them for your next campaign!
1. No Formal Marketing Strategy
Before you embark on a B2B marketing campaign, it is crucial that you have a plan before you take the plunge. Every marketing campaign needs clear goals beforehand in order to judge that campaign’s success, and B2B marketing is no exception. Without a formal marketing strategy, it can become very easy to waste marketing dollars on inefficient techniques. Make sure you have a plan, and then stick to it.
2. Marketing in the Wrong Places
In B2B marketing, it is crucial to market to the right people. Since so many B2B products are niche products, you can’t afford to market to any random person on the street. In marketing, this means going where your customers are. Choose marketing venues that will get you in front of the people who will actually buy from you, and if another venue doesn’t offer that, then don’t feel bad about turning it down.
3 Ways to Spruce Up Your Email Design for Fall
Fall is here, which means that businesses and consumers alike are emerging from the summer lull and kicking back into full gear. This is the perfect time to revamp your email marketing efforts, and one way to do this is to give your email design a makeover. If you’ve been using the same template for your newsletter for months or even years on end, it might be time to improve your email design, or simply switch things up and give your subscribers something fresh to keep them engaged. Play around with some of these email elements to keep your email design from getting stale!
One good way to give your email design a new look is to change the layout, and a major element that you can experiment with in this respect is a sidebar. A sidebar can be a great way to highlight snippets of news, events, promotions, and the like. You can also experiment with having a top banner, menu buttons to your website, or social media buttons. Try some different placements for some or all of these elements and see if they garner a boost in engagement. If you already have a sidebar, try switching up which content goes where.