US Data Corporation Direct Marketing Blog

5 Strategies for Planning Your Next Direct Marketing Campaign2:19 pm

By Melissa Cober

5 Strategies for Planning Your Next Direct Marketing CampaignEffective and memorable direct marketing campaigns do not simply materialize based on luck; they require lots of hard work, planning, and strategizing. Don’t jump into your next direct marketing campaign with blinders on. Follow these 5 strategies to ensure your next campaign’s success!

1. Plan your campaign based on ROI rather than savings. Too many businesses get caught up in the process of trying to save as much money as possible in the initial phases of their direct marketing, without considering the high ROI that an effective campaign will garner. A dirt-cheap, low-quality mailing list may save you some money now, but your ROI will also be significantly lower than a campaign based around a quality list. Always keep the big picture in mind, and don’t let initial campaign prices distract you from what’s really important – making money.

2. Set realistic expectations. In order to determine whether or not your direct marketing campaign is successful, you will need to set goals ahead of time. However, you also need to make sure these goals are realistic. Without realistic expectations, you will most likely have a skewed impression of what’s working for your business and what’s failing. For any direct marketing effort, it is imperative to calculate your break-even point before executing the campaign. If you have decided to purchase a mailing list or email list, the best way to ensure your expectations are realistic is to ask your list specialist what response rates they typically see on the file you will be using. If the response rates they mention align with your break-even point, you can feel confident pursuing that campaign.

3. Target your audience. Don’t waste your resources reaching out to people who have no need for what you offer. Know who your consumers are, understand their motivations, and know how to reach them. Make your campaign relevant to them; speak to their needs, fears, and desires. If your consumers don’t use the Internet regularly, don’t try to force an online relationship. Meet them in their comfort zone, not yours.

4. Simplify your message. Oftentimes businesses just want to say too much! This is confusing for consumers; if they can’t immediately understand the most important things your business has to offer, they won’t remember you at all. Make sure you have one simple, concise message across the entire marketing campaign. Create a “message hierarchy” to prioritize your messages, and make sure everyone working on the campaign understands this hierarchy. Essentially, don’t bombard potential consumers with too much information.

5. Present a strong call to action. Consumers can’t read your mind, so when you plan your direct marketing campaign, don’t leave them to guesswork: Tell them exactly what you want them to do. Effective calls to action are not about subtlety. They need to be worded strongly, and they need to quickly communicate how that person will benefit from responding to your offer. This is not the time to beat around the bush; be clear about what you want, and then don’t be shy about asking for it.

No direct marketing campaign can succeed without proper planning. The important takeaway here is to be clear and realistic with yourself about the results you are hoping to see from the campaign, and then to understand the tactics that will get you to those results. If you need help planning your next direct marketing campaign, be sure to call one of US Data Corporation’s marketing experts at (888) 578-3282.

Image Courtesy of



Sign up for our free mailing list to receive our newsletter, special promotions, and more!

Follow Us

Facebook Twitter LinkedIn Google+ RSS Feed

Like Us on Facebook

Learn More About...

Email Marketing

Marketing Strategy

Direct Mail Marketing

Data Cards

Fun Marketing Facts

Mobile Marketing

Social Media

Happy Client Highlight

Work Tips

Recent Posts

5 Tips for Convincing Clients to Try New Marketing Strategies

Is Direct Mail Marketing Still Effective with Millennials?

Email Marketing Relevancy Is More Important Than Ever

5 Black Friday and Cyber Monday Email Marketing Guidelines

Marketing 101: What is Direct Marketing?


April 2017

January 2017

November 2016

October 2016

September 2016

August 2016

July 2016

June 2016

May 2016

April 2016

March 2016

February 2016

January 2016

December 2015

November 2015

October 2015

September 2015

August 2015

July 2015

June 2015

May 2015

April 2015

March 2015

February 2015

January 2015

December 2014

November 2014

October 2014

September 2014

August 2014

July 2014

June 2014

May 2014

April 2014

March 2014

February 2014

January 2014

December 2013

November 2013

October 2013

September 2013

August 2013

July 2013

April 2013

March 2013

February 2013

January 2013

December 2012

November 2012

October 2012

September 2012

August 2012

July 2012

June 2012

May 2012

April 2012

March 2012

February 2012

January 2012

December 2011

November 2011

October 2011

September 2011

August 2011

July 2011

June 2011