US Data Corporation Direct Marketing Blog

Making the Case for Email List Rental8:18 am


By Melissa Cober

Making the Case for Email List RentalMyths abound everywhere when it comes to the subject of email list rentals. Sadly enough, the sexiness of email marketing has given rise to a slew of disreputable companies that do a good job of looking reliable until the results come in.  This has caused great confusion about who you can trust, as well as spawned innumerable questions about the overall legitimacy of email list rentals. In this article I hope to set the record straight and help you separate email facts from email fiction.

One of the most common misconceptions we hear in the data industry is that purchasing an email list and renting one are the same thing. They are not! Email list rental is a legitimate and effective marketing practice; however, if a company is offering to sell you an email list outright, you would be wise to stay far, far away. A company that owns a true, opted-in, and responsive list does not willingly sell it outright. Their business depends on the accuracy and viability of these lists. They have made a significant investment in its collection, hygiene, and responsiveness, and the people on their list have opted in to them specifically, not some unknown third party.  This is your first red flag!  If you can purchase an email list outright, this is probably an indication that the list is of poor quality, out-of-date, and not opted-in. This also means that they are renouncing any responsibility, either for the quality of the list or for any negative consequences of your business using that list incorrectly. Legitimate list companies simply do not engage in this practice.

When it comes to email list rental, the single most important thing you can do is make sure you are working with a legitimate list company. Obviously, if a company offers to sell you their list, run away as fast as you can. However, some other questions you should ask are: What is the source of the email list? How do they ensure CAN-SPAM compliancy? How long have they been in business? Look for testimonials to ensure that other clients have had success with their services. Check their Better Business Bureau rating.

It is also worth noting that you should be wary of any email list whose price seems too good to be true. Compiling quality opted-in email addresses takes time and resources, and if the price doesn’t reflect that fact, then you will feel its effects in the poor quality of the list.

How does email list rental work at US Data Corporation? We usually send out the broadcast on your behalf. This both allows us to suppress unsubscribers from the list, and enables us to ensure that every email marketing campaign sent with our services is 100% CAN-SPAM compliant. This also protects your business from the possibility of having your ISP blacklist you and your website. It also gives you a better chance of getting through spam filters, since you will be using our whitelisted ISP. Once we broadcast to your email list, you will have the additional option of purchasing the email addresses that click through to your offer, which you can then use for your own remarketing purposes.

Email list rental truly does have a legitimate place in the marketing world, and anyone who unequivocally warns against them probably just fell into the hands of a disreputable company. As long as you are careful about who you rent your email lists from, you have nothing to worry about and only new customers to gain. Feel free to call US Data Corporation at (888) 578-3282 to discuss email list solutions for your business.

Image courtesy of FreeDigitalPhotos.net

  • tsamuel

    Yea, I keep seeing people who swear email list rentals is the worst, but honestly I’ve gotten the best results with those vs. purchasing and our own organic list.

Search

Newsletter

Sign up for our free mailing list to receive our newsletter, special promotions, and more!

Follow Us

Facebook Twitter LinkedIn Google+ RSS Feed

Like Us on Facebook

Learn More About...

Email Marketing

Marketing Strategy

Direct Mail Marketing

Data Cards

Fun Marketing Facts

Mobile Marketing

Social Media

Happy Client Highlight

Work Tips

Recent Posts

5 Tips for Convincing Clients to Try New Marketing Strategies

Is Direct Mail Marketing Still Effective with Millennials?

Email Marketing Relevancy Is More Important Than Ever

5 Black Friday and Cyber Monday Email Marketing Guidelines

Marketing 101: What is Direct Marketing?

Archives

April 2017

January 2017

November 2016

October 2016

September 2016

August 2016

July 2016

June 2016

May 2016

April 2016

March 2016

February 2016

January 2016

December 2015

November 2015

October 2015

September 2015

August 2015

July 2015

June 2015

May 2015

April 2015

March 2015

February 2015

January 2015

December 2014

November 2014

October 2014

September 2014

August 2014

July 2014

June 2014

May 2014

April 2014

March 2014

February 2014

January 2014

December 2013

November 2013

October 2013

September 2013

August 2013

July 2013

April 2013

March 2013

February 2013

January 2013

December 2012

November 2012

October 2012

September 2012

August 2012

July 2012

June 2012

May 2012

April 2012

March 2012

February 2012

January 2012

December 2011

November 2011

October 2011

September 2011

August 2011

July 2011

June 2011