Monthly Archives: May 2012

5 Tips for Saving Money on Your Direct Mail Marketing9:00 am

By Melissa Cober

5 Tips for Saving Money On Your Direct Mail MarketingThese days, direct mail is often dismissed as an antiquated marketing channel while email marketing or social media are becoming ever more popular choices.  Despite the current popularity of “new” media, there is ample evidence to show that direct mail is still the return on investment champion, so what is the real problem here? In most cases, it comes down to cost.  Direct mail costs more per message delivered and consequently requires more of an up-front investment than online marketing channels. There are, however, two cold doses of reality to face when it comes to direct mail.  First is that planning a marketing campaign on the basis of savings instead of on return is never a good idea.  Second is the hard truth that, if your direct mail campaign is breaking the bank, you’re probably doing it wrong. Here are 5 tips to keep those campaign costs down.

1. Target, Target, Target!
Targeting your audience is the #1 means of keeping direct mail costs down. Don’t waste postage and printing costs on people who have absolutely no need for what you offer. Save those expenses for the people who are most likely to buy from you. That said, it is important to note that the more people you send to, the more you will be able to consolidate on production costs. But grow your mailing list strategically; only expand your list within your target market(s). Every direct mail piece sent outside of that group will most likely translate to wasted marketing dollars.

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Why EDDM Is Bad for Business9:06 am

By Don Morrison

Why EDDM Is Bad for Business

What’s more important to your business – Expense or Profit?

Take a closer look at EDDM (Every Door Direct Mail)… Can you say “junk mail” at its worst?

The post office would have us believe that you should not send marketing messages to the “right target at the right time”… You should send your message to “Everyone – Every door – Every time”.  Let’s look at both sides of the question above.

Expense:

The post office is advertising on TV, (what a waste of taxpayer $), that you can send your mail without a name or address to every door for “as low as $.145 per piece”… (It’s perfect wording – I use it in my cable efforts: You can get digital phone & cable for “as low as $49.95”… but of course there are limitations).  And with the EDDM there are many limitations.

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Telling Your Story with Direct Mail Marketing1:47 pm

By Melissa Cober

Telling Your Story with Direct Mail MarketingStorytelling has been an integral aspect of society since the earliest civilizations. Passed from generation to generation by word of mouth or written word, stories have always shaped the way we view the world and relate to each other. Why are stories so powerful? They connect with us on an emotional level and tap into our desires and fears; stories remain in our memories long after cold facts.

Any seasoned sales professional will tell you that the best sales people are also the best storytellers. The same goes for marketers. If you can tell stories rather than pushing features alone, you have a better chance of appealing to prospects’ emotions, and all buying decisions are, at their core, emotional. In your marketing, you should be capitalizing on this by telling stories whenever possible. Direct mail is a great venue for telling stories in creative ways, perhaps even more so than other venues of direct marketing.

Why is direct mail particularly good at communicating stories to prospects? For one, direct mail differs from email in that it provides more space. People have much more patience for direct mail than for email, largely because spam is sending everyone into email overload. To attract someone’s attention in an email, you need to be to-the-point, flashy, and exciting; if you don’t grab their attention right away, chances are they won’t even open your email, let alone read your story.

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Targeting New Businesses, New Movers, and New Homeowners: Hotline Files9:00 am

By Melissa Cober

Targeting New Businesses, New Movers, & New HomeownersLooking to target new businesses, new movers, or new homeowners? US Data Corporation has the freshest data in the industry on all three of these demographics, otherwise known as our Hotline Files. These groups are highly effective groups to target, because they are all experiencing major transitions in their personal and/or professional lives, and are in the market for lots of new purchases. New businesses will be investing in phone systems, office furniture, computers, insurance, and much more. Likewise, new movers and new ­homeowners will be in the market for new furniture, moving services, insurance, internet and cable service, or they may be looking for local businesses such as dentists, hairstylists, and new restaurants.  The marketing possibilities are endless for our Hotline Files!

What is the difference between our Hotline Files and our other lists? All of our lists are updated regularly to guarantee our clients the freshest data possible; however, our Hotline Files are updated with new leads even more frequently, because these groups are constantly changing and growing. Did you know that over 6 million new businesses are established in the U.S. every year? Or that 1.2 million people move every month? Almost everyone in the U.S. will fall under one of these categories at some point in their life. These lists are very exciting, because they are constantly expanding and there is never a shortage of people who meet these criteria. If you purchase a subscription to one of these lists, you will have a constant influx of fresh, new sales leads. What business wouldn’t want that?

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US Data Corporation on Tumblr12:00 pm

By Stacey White

US Data Corporation is now a part of the Tumblr family!

“Tumblr lets you effortlessly share anything. Post text, photos, quotes, links, music, and US Data Corporation Tumblr Profilevideos, from your browser, phone, desktop, email, or wherever you happen to be. You can customize everything, from colors, to your theme’s HTML.”

Take a look at our profile here:

http://www.tumblr.com/tagged/us-data-corporation

If you have any questions about or need any assistance with marketing lists and/or marketing services, please contact one of our friendly US Data Corporation marketing experts at 888-610-3282, email us directly at info@usdatacorporation.com or visit us online at www.usdatacorporation.com.

US Data Corporation Canadian Business Database12:00 pm

By Stacey White

US Data Corporation Canadian Business DatabaseUS Data Corporation houses the most highly accurate, current and comprehensive Canadian Business Database in existence. If you’re looking to contact Canadian Businesses, you’ve found the source. For more details on our Canadian Business List, click here:

http://www.usdatacorporation.com/datacards/canadian_businesses.php

Or watch here:

http://www.youtube.com/watch?v=XmmoXQ3toQA

If you have any questions about or need any assistance with this file, please contact one of our friendly US Data Corporation marketing experts at 888-610-3282, email us directly at info@usdatacorporation.com or visit us online at www.usdatacorporation.com.

Photo by: http://www.flickr.com/photos/gallerymagdic/

US Data Corporation Country Club Golfers Database12:00 pm

By Stacey White

Summertime is also when all of the golfers of America emerge from their winter hibernation and start getting serious about golf again. The US Data Corporation Country US Data Corporation Country Club Golfers DatabaseClub Golfers Database will put you in contact with an affluent group of individuals interested in all things golf! Get more information on our golfers list by clicking here:

http://www.usdatacorporation.com/datacards/golfers.php

Or watch here:

http://www.youtube.com/watch?v=1Rpw0CKRBC0

If you have any questions about or need any assistance with this file, please contact one of our friendly US Data Corporation marketing experts at 888-610-3282, email us directly at info@usdatacorporation.com or visit us online at www.usdatacorporation.com.

US Data Corporation Boat Owners Database12:00 pm

By Stacey White

US Data Corporation Boat Owners DatabaseWith the summer months coming up, many companies are trying to get in touch with the boat owners of America. The US Data Corporation Boat Owners Database is a collection of every boat owner in America with tons of selects to make your boat owner list as targeted as you need it to be. Take a look at the details of this golden file:

http://www.usdatacorporation.com/datacards/boat_owners.php

Or watch it here:

http://www.youtube.com/watch?v=LcvrBevptaY

If you have any questions about or need any assistance with this file, please contact one of our friendly US Data Corporation marketing experts at 888-610-3282, email us directly at info@usdatacorporation.com or visit us online at www.usdatacorporation.com.

Photo by: http://www.flickr.com/photos/yorickr/

US Data Corporation Doctors Masterfile12:00 pm

By Stacey White

Have you checked out our US Data Corporation Doctors Masterfile? It’s the most comprehensive doctors list of its kind.

More details here:

http://www.usdatacorporation.com/datacards/doctors.php

or watch it here:

http://www.youtube.com/watch?v=cHYF4GFQL88

If you have any questions about or need any assistance with this file, please contact one of our friendly US Data Corporation marketing experts at 888-610-3282, email us directly at info@usdatacorporation.com or visit us online at www.usdatacorporation.com.

US Data Corporation Quora Profile3:16 pm

By Stacey White

In case you haven’t heard about it, US Data Corporation is enjoying being a part of Quora – check out our profile online at:

http://www.quora.com/usdatacorporation

“Quora connects you to everything you want to know about. Quora aims to be the easiest us data corporation profile on Quoraplace to write new content and share content from the web. We organize people and their interests so you can find, collect and share the information most valuable to you.”

If you need any assistance with your marketing list or marketing services needs, please contact one of our friendly US Data Corporation marketing experts at 888-610-3282, email us directly at info@usdatacorporation.com or visit us online at www.usdatacorporation.com